3.6 sec in total
722 ms
2 sec
934 ms
Visit adage.com now to see the best up-to-date Ad Age content for United States and also check out these interesting facts you probably never knew about adage.com
Since 1930, Ad Age is your daily-must read covering the rapid changes taking place in media, retail, food and beverage, sports marketing, travel and more.
Visit adage.comWe analyzed Adage.com page load time and found that the first response time was 722 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.
adage.com performance score
name
value
score
weighting
Value5.3 s
7/100
10%
Value14.6 s
0/100
25%
Value16.2 s
0/100
10%
Value13,980 ms
0/100
30%
Value0.056
98/100
15%
Value32.4 s
0/100
10%
722 ms
166 ms
208 ms
185 ms
33 ms
Our browser made a total of 143 requests to load all elements on the main page. We found that 6% of them (9 requests) were addressed to the original Adage.com, 47% (67 requests) were made to Gaia.adage.com and 11% (16 requests) were made to V4.moatads.com. The less responsive or slowest element that took the longest time to load (722 ms) belongs to the original domain Adage.com.
Page size can be reduced by 2.8 MB (31%)
9.1 MB
6.3 MB
In fact, the total size of Adage.com main page is 9.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.7 MB which makes up the majority of the site volume.
Potential reduce by 141.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.1 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 141.9 kB or 83% of the original size.
Potential reduce by 279.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Age images are well optimized though.
Potential reduce by 1.3 MB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 68% of the original size.
Potential reduce by 1.1 MB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adage.com needs all CSS files to be minified and compressed as it can save up to 1.1 MB or 82% of the original size.
Number of requests can be reduced by 64 (49%)
131
67
The browser has sent 131 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Age. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
adage.com
722 ms
925388773.js
166 ms
core.css
208 ms
modal.css
185 ms
fonts.css
33 ms
jquery-1.9.1.min.js
186 ms
jquery.cookie.js
184 ms
user.js
184 ms
redirect.js
183 ms
init.js
184 ms
script.js
184 ms
plugins.js
237 ms
BrightcoveExperiences.js
32 ms
APIModules_all.js
30 ms
modal.js
183 ms
sharecount.js
234 ms
plusone.js
64 ms
geoip2.js
30 ms
AAIndiaRedirect.js
232 ms
modal.js
233 ms
interstitial.js
232 ms
highcharts.js
253 ms
adagetheme.js
232 ms
32BF17ED183DD2897.css
432 ms
s_crainsc.js
24 ms
modals.css
37 ms
quant.js
10 ms
32BF17ED183DD2897.css
88 ms
cb=gapi.loaded_0
22 ms
beacon.js
21 ms
ga.js
22 ms
moatcontent.js
41 ms
Heineken__Famous_16.jpg
42 ms
MasterCard_PricelessSurpriseEllieGoulding16.jpg
187 ms
dbg52463.moatads.com
46 ms
d5i9o0tpq9sa1.cloudfront.net
45 ms
Women_to_Watch_2013_Logo3X220160211.jpg
43 ms
oscars_whole_foods.jpg
41 ms
Cadillac__Brand_Stories_16.jpg
42 ms
Bernie_Sanders_Sponsored_Story_Politico_3x2.png
42 ms
tidestainmakermeatballslarge6.jpg
45 ms
20160216_WKC_Dog_Show_Best_in_Show_cr_Brad_Barket_USA_Network.JPG
55 ms
Ridley_Scott_IBM_ad_3x2.jpg
55 ms
Bernie_Sanders_Sponsored_Story_Politico_3x2.png
136 ms
tidestainmakermeatballslarge6.jpg
56 ms
20151120_facebook_RFiStock.jpg
58 ms
20160216_WKC_Dog_Show_Best_in_Show_cr_Brad_Barket_USA_Network.JPG
60 ms
Ridley_Scott_IBM_ad_3x2.jpg
83 ms
NBC_THE_VOICE_120150923.jpg
83 ms
Deathwish_1.jpg
84 ms
tim_cook_bloomberg.jpg
91 ms
222404748.jpg
89 ms
GE_owen_spot_BrainDrone.jpg
116 ms
ghostery_chart.jpg
109 ms
ALIST_EXTERIOR.jpg
110 ms
Women_to_Watch_2013_Logo3X220160211.jpg
118 ms
20160222P21CohnandWolfe_Sway_3x2.jpg
119 ms
Bernie_Sanders_Sponsored_Story_Politico_3x2.png
227 ms
bush20160226.jpg
139 ms
Bill_Clinton_on_Hllary_Changemaker_YouTube.png
149 ms
trumpad2.jpg
149 ms
chart201602193X2campaign.jpg
150 ms
Hillary_Clinton_Bernie_Sanders_Simpsons.png
163 ms
sanders_tvad2.jpg
180 ms
digitalnexticon.png
182 ms
ken-wheaton.jpg
182 ms
20151028_RanceCrain11update.jpg
182 ms
Auro_Castelli_headshot.jpg
226 ms
AllisonArdenHeadshot_11_2015_1125.jpg
226 ms
20160222p10MobileMainFEAArt_crHollenderX2.jpg
227 ms
20160222p16MOBILEGOOGLEAMP_3X2.jpg
229 ms
creat-logo.png
39 ms
btob-logo.png
50 ms
footer-subscribe-devices-white.png
160 ms
MasterCard_PricelessSurpriseEllieGoulding16.jpg
180 ms
Ariel_SharetheLoad16.jpg
180 ms
Delta_TheSafetys16.jpg
182 ms
IBM_CopingWithHumansCarrieFisherandWatson16.jpg
225 ms
Ariel_SharetheLoad16.jpg
210 ms
Delta_TheSafetys16.jpg
225 ms
GE_OrcOGram16.jpg
210 ms
MasterCard_PricelessSurpriseEllieGoulding16.jpg
226 ms
AICP_GetIntotheMOMA16.jpg
223 ms
1205418092@Position1,Position4,x91,x11,x12,x02,x21,x13,x90
133 ms
__utm.gif
17 ms
Zynga_SponsoredPlay3x2.jpg
193 ms
20160222P20Playbook_3X2.jpg
193 ms
2016-02-22.jpg
194 ms
BtoB_AgencyGuide_300.jpg
193 ms
collect
51 ms
sprites-se0365804ac.png
147 ms
TiemposHeadlineWeb-Medium.woff
94 ms
TiemposWebLF-Regular.woff
116 ms
TiemposWebLF-Semibold.woff
115 ms
TiemposWebLF-RegularItalic.woff
115 ms
TiemposWebLF-SemiboldItalic.woff
139 ms
1456359405
61 ms
moatad.js
12 ms
TiemposHeadlineWeb-Black.woff
145 ms
pixel.gif
25 ms
1455063790
27 ms
pixel.gif
8 ms
1455061310
24 ms
pixel.gif
9 ms
1455652907
34 ms
pixel.gif
7 ms
1451491412
47 ms
TiemposHeadlineWeb-Bold.woff
64 ms
pixel.gif
26 ms
creativity-logo.png
43 ms
1452710605
26 ms
pixel.gif
50 ms
social-s15e2f4d2a6.png
133 ms
social-sprite.png
122 ms
1456430040
128 ms
adstream.cap
16 ms
fbevents.js
6 ms
pixel;r=797549532;a=p-fbFZFDIZ_p3uo;fpan=1;fpa=P0-1997322921-1456745981327;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456745981326;tzo=-180;ref=;url=http%3A%2F%2Fadage.com%2F;ogl=title.Ad%20Age%20Homepage%20-%20AdAge%2Ctype.website%2Curl.http%3A%2F%2Fadage%252Ecom%2F
7 ms
pixel.gif
6 ms
s33883182248100
8 ms
110 ms
empty.gif
101 ms
pixel.gif
99 ms
me
136 ms
close-small.png
128 ms
measure.min.js
16 ms
ads.min.js
22 ms
double-arrow.png
47 ms
pixel.gif
7 ms
pixel.gif
15 ms
textlink-ads.jpg
9 ms
textlink-ads.jpg
9 ms
pixel.gif
10 ms
a.js
12 ms
pixel.gif
5 ms
nr-686.min.js
47 ms
chartbeat.js
7 ms
pixel.gif
3 ms
pixel.gif
3 ms
ping
8 ms
pixel.gif
8 ms
9ca448880a
52 ms
pixel.gif
2 ms
adage.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-hidden="true"] elements contain focusable descendents
ARIA IDs are not unique
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
The document uses <meta http-equiv="refresh">
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
adage.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
adage.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adage.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adage.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
adage.com
Open Graph description is not detected on the main page of Ad Age. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: