Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

adamandevelondon.com

adam&eveDDB – communications agency

Page Load Speed

2.3 sec in total

First Response

689 ms

Resources Loaded

1.5 sec

Page Rendered

119 ms

adamandevelondon.com screenshot

About Website

Visit adamandevelondon.com now to see the best up-to-date Adam Andevelondon content and also check out these interesting facts you probably never knew about adamandevelondon.com

adam&eveDDB is a unique communications company made up of people from advertising, design, digital, technical, social media and direct

Visit adamandevelondon.com

Key Findings

We analyzed Adamandevelondon.com page load time and found that the first response time was 689 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

adamandevelondon.com performance score

0

Network Requests Diagram

adamandevelondon.com

689 ms

all.js

89 ms

js

121 ms

95db2f33-3138-4c26-8cd8-cffeba1fa515.css

66 ms

jquery.min.js

38 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Adamandevelondon.com, 34% (12 requests) were made to Adamandeveddb.com and 20% (7 requests) were made to Fast.fonts.com. The less responsive or slowest element that took the longest time to load (689 ms) belongs to the original domain Adamandevelondon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 419.8 kB (60%)

Content Size

695.9 kB

After Optimization

276.1 kB

In fact, the total size of Adamandevelondon.com main page is 695.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 436.3 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 77.9 kB

  • Original 105.3 kB
  • After minification 97.1 kB
  • After compression 27.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 77.9 kB or 74% of the original size.

Image Optimization

-10%

Potential reduce by 9.3 kB

  • Original 89.5 kB
  • After minification 80.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adam Andevelondon images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 277.8 kB

  • Original 436.3 kB
  • After minification 424.9 kB
  • After compression 158.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 277.8 kB or 64% of the original size.

CSS Optimization

-85%

Potential reduce by 54.7 kB

  • Original 64.7 kB
  • After minification 51.3 kB
  • After compression 10.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adamandevelondon.com needs all CSS files to be minified and compressed as it can save up to 54.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (50%)

Requests Now

28

After Optimization

14

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adam Andevelondon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

SEO Factors

adamandevelondon.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adamandevelondon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adamandevelondon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Adam Andevelondon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: