Report Summary

  • 47

    Performance

    Renders faster than
    66% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

adgrad.ie

Adgrad 2022

Page Load Speed

3.4 sec in total

First Response

670 ms

Resources Loaded

2.5 sec

Page Rendered

169 ms

adgrad.ie screenshot

About Website

Welcome to adgrad.ie homepage info - get ready to check Adgrad best content right away, or after learning these important things about adgrad.ie

Adgrad2015 - The online home of the DIT MSc in Advertising class of 2015.

Visit adgrad.ie

Key Findings

We analyzed Adgrad.ie page load time and found that the first response time was 670 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

adgrad.ie performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value46.8 s

0/100

25%

SI (Speed Index)

Value11.6 s

4/100

10%

TBT (Total Blocking Time)

Value260 ms

83/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.5 s

59/100

10%

Network Requests Diagram

adgrad.ie

670 ms

css

26 ms

css

38 ms

css

48 ms

css

47 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 88% of them (36 requests) were addressed to the original Adgrad.ie, 10% (4 requests) were made to Fonts.googleapis.com and 2% (1 request) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Adgrad.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 9.5 kB (85%)

Content Size

11.2 kB

After Optimization

1.7 kB

In fact, the total size of Adgrad.ie main page is 11.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 11.2 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 9.5 kB

  • Original 11.2 kB
  • After minification 9.0 kB
  • After compression 1.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.3 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.5 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (18%)

Requests Now

39

After Optimization

32

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adgrad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

adgrad.ie accessibility score

100

Accessibility Issues

Best Practices

adgrad.ie best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adgrad.ie SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adgrad.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Adgrad.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Adgrad. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: