2.3 sec in total
668 ms
1.4 sec
201 ms
Click here to check amazing Ad Little content. Otherwise, check out these important facts you probably never knew about adlittle.ae
A powerful blend of creative thinking and scientific rigour we link people, technology & strategy to find original and pragmatic ways to accelerate performance.
Visit adlittle.aeWe analyzed Adlittle.ae page load time and found that the first response time was 668 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster. This domain responded with an error, which can significantly jeopardize Adlittle.ae rating and web reputation
adlittle.ae performance score
name
value
score
weighting
Value1.5 s
95/100
10%
Value2.4 s
91/100
25%
Value1.5 s
100/100
10%
Value0 ms
100/100
30%
Value0
100/100
15%
Value1.5 s
100/100
10%
668 ms
197 ms
195 ms
198 ms
202 ms
Our browser made a total of 42 requests to load all elements on the main page. We found that 88% of them (37 requests) were addressed to the original Adlittle.ae, 5% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (668 ms) belongs to the original domain Adlittle.ae.
Page size can be reduced by 67.4 kB (30%)
223.1 kB
155.8 kB
In fact, the total size of Adlittle.ae main page is 223.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 138.8 kB which makes up the majority of the site volume.
Potential reduce by 18.3 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.3 kB or 76% of the original size.
Potential reduce by 13.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Little images are well optimized though.
Potential reduce by 2.3 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.3 kB or 11% of the original size.
Potential reduce by 33.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adlittle.ae needs all CSS files to be minified and compressed as it can save up to 33.1 kB or 83% of the original size.
Number of requests can be reduced by 11 (28%)
40
29
The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Little. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for CSS and as a result speed up the page load time.
adlittle.ae
668 ms
stylesheet_a22f14c971.css
197 ms
init.css
195 ms
layout_start.css
198 ms
rightside.css
202 ms
navigation.css
200 ms
override_me.css
205 ms
styles.css
287 ms
arthur_d_little_dubai_3.jpg
385 ms
jquery.min.js
8 ms
232 ms
kf.js
230 ms
news.png
575 ms
t_logo-a.png
27 ms
bg.jpg
104 ms
bg_d.jpg
104 ms
adl_logo_me.gif
101 ms
navigation_bg.gif
98 ms
dotted_border.gif
99 ms
cheader_bg.jpg
184 ms
cbox_bg.jpg
195 ms
cbox_left_bg.jpg
197 ms
icon_set.png
198 ms
uid918_2635e2fcdef1b3902922766a188a056c.jpg
200 ms
startpage_report_overlay.png
201 ms
uid914_1b16a8f96b6201929d17dbe775d13f8c.jpg
287 ms
uid913_4541aa40777ef17b02b0592df0fa0cd9.jpg
294 ms
uid912_e4a2db9bc917abc60b21aa19ad24512b.jpg
300 ms
uid910_17db4e4ebd10cfc8d30e0fe43dc8a01d.jpg
306 ms
uid907_ac9591f7d6357621a66060309aedaf94.jpg
303 ms
uid693_beafb10fcd33fb44e91f1d177d8d1c6a.jpg
306 ms
uid906_f1184254513d84c5e9de95d41fc46ada.jpg
389 ms
Innovex2013_34060.png
387 ms
teaser_border_overlay.png
393 ms
teaser_header_bg.png
398 ms
start_box.gif
399 ms
exane_2015_340_01.jpg
401 ms
rss_feed_icon.png
483 ms
f_logo.jpg
482 ms
cfooter_bg.gif
491 ms
ga.js
5 ms
__utm.gif
11 ms
adlittle.ae accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
adlittle.ae best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
adlittle.ae SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Page is blocked from indexing
EN
EN
ISO-8859-1
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adlittle.ae can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adlittle.ae main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.
adlittle.ae
Open Graph description is not detected on the main page of Ad Little. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: