Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 39% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

admain.co.uk

AdMain.co.uk:National and local SEO expertise.

Page Load Speed

2.1 sec in total

First Response

444 ms

Resources Loaded

1.4 sec

Page Rendered

233 ms

admain.co.uk screenshot

About Website

Visit admain.co.uk now to see the best up-to-date Ad Main content and also check out these interesting facts you probably never knew about admain.co.uk

AdMain.co.uk can focus purely on any aspect of an online marketing campaign, BUT, we excel in implementing full blown media & internet advertising solutions from scratch. Search engine optimisation sp...

Visit admain.co.uk

Key Findings

We analyzed Admain.co.uk page load time and found that the first response time was 444 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

admain.co.uk performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value6.2 s

11/100

25%

SI (Speed Index)

Value5.4 s

56/100

10%

TBT (Total Blocking Time)

Value430 ms

64/100

30%

CLS (Cumulative Layout Shift)

Value0.987

2/100

15%

TTI (Time to Interactive)

Value10.7 s

22/100

10%

Network Requests Diagram

admain.co.uk

444 ms

style.css

326 ms

style.responsive.css

180 ms

jquery.js

443 ms

script.js

354 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 44% of them (22 requests) were addressed to the original Admain.co.uk, 16% (8 requests) were made to Apis.google.com and 6% (3 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (595 ms) belongs to the original domain Admain.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 286.2 kB (44%)

Content Size

648.0 kB

After Optimization

361.9 kB

In fact, the total size of Admain.co.uk main page is 648.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 298.7 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 38.7 kB

  • Original 50.4 kB
  • After minification 49.6 kB
  • After compression 11.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.7 kB or 77% of the original size.

Image Optimization

-9%

Potential reduce by 27.1 kB

  • Original 298.7 kB
  • After minification 271.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Main images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 161.4 kB

  • Original 231.9 kB
  • After minification 200.7 kB
  • After compression 70.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 161.4 kB or 70% of the original size.

CSS Optimization

-88%

Potential reduce by 58.9 kB

  • Original 67.1 kB
  • After minification 52.2 kB
  • After compression 8.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Admain.co.uk needs all CSS files to be minified and compressed as it can save up to 58.9 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (38%)

Requests Now

48

After Optimization

30

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Main. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

admain.co.uk accessibility score

73

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

admain.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

admain.co.uk SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Admain.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Admain.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ad Main. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: