Tools & Wizards About Us
airwick.ca screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 48% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

airwick.ca

Air Wick® Home | Air Wick® Canada

Page Load Speed

2 sec in total

First Response

127 ms

Resources Loaded

1.6 sec

Page Rendered

251 ms

airwick.ca screenshot

About Website

Welcome to airwick.ca homepage info - get ready to check Air Wick best content for Canada right away, or after learning these important things about airwick.ca

Create a fresh smelling home that reflects your personality with a wide range of air fresheners, home fragrances and scents from Air Wick.

Visit airwick.ca

Key Findings

We analyzed Airwick.ca page load time and found that the first response time was 127 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

airwick.ca performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

2/100

25%

SI (Speed Index)

Value8.8 s

15/100

10%

TBT (Total Blocking Time)

Value1,540 ms

13/100

30%

CLS (Cumulative Layout Shift)

Value0.988

2/100

15%

TTI (Time to Interactive)

Value15.4 s

7/100

10%

Network Requests Diagram

127 ms

modernizr.js

91 ms

312 ms

166 ms

249 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 77% of them (43 requests) were addressed to the original Airwick.ca, 14% (8 requests) were made to Footer.digital-rb.com and 5% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (718 ms) belongs to the original domain Airwick.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 123.7 kB (15%)

Content Size

826.0 kB

After Optimization

702.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Airwick.ca main page is 826.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 713.2 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 35.2 kB

  • Original 41.2 kB
  • After minification 27.3 kB
  • After compression 6.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.9 kB, which is 34% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.2 kB or 85% of the original size.

Image Optimization

-6%

Potential reduce by 44.3 kB

  • Original 713.2 kB
  • After minification 668.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Air Wick images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 43.0 kB

  • Original 69.7 kB
  • After minification 66.9 kB
  • After compression 26.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 43.0 kB or 62% of the original size.

CSS Optimization

-64%

Potential reduce by 1.2 kB

  • Original 1.8 kB
  • After minification 1.8 kB
  • After compression 666 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Airwick.ca needs all CSS files to be minified and compressed as it can save up to 1.2 kB or 64% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (46%)

Requests Now

41

After Optimization

22

  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Air Wick. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

127 ms

modernizr.js

modernizr.js

91 ms

312 ms

166 ms

249 ms

170 ms

rb-footer.min.css

rb-footer.min.css

173 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

7 ms

397 ms

235 ms

rb-logo.jpg

rb-logo.jpg

149 ms

facebook-square-2x.png

facebook-square-2x.png

173 ms

twitter-square-2x.png

twitter-square-2x.png

174 ms

youtube-play-2x.png

youtube-play-2x.png

175 ms

linkedin-2x.png

linkedin-2x.png

175 ms

airwick.png

airwick.png

334 ms

airwick_home_01_foreground_us.png

airwick_home_01_foreground_us.png

552 ms

airwick_home_03_foreground_us.png

airwick_home_03_foreground_us.png

390 ms

airwick_products_28_scentedoil.png

airwick_products_28_scentedoil.png

333 ms

airwick_freshmaticspray_productpage_vignette_211x361.png

airwick_freshmaticspray_productpage_vignette_211x361.png

334 ms

airwick_collections_foreground_cookies.png

airwick_collections_foreground_cookies.png

430 ms

airwick_collections_foreground_carocean.png

airwick_collections_foreground_carocean.png

478 ms

airwick_products_23_aerosols.png

airwick_products_23_aerosols.png

413 ms

airwick_lifescents_300x250_torquoise-oasis_cropped.jpg

airwick_lifescents_300x250_torquoise-oasis_cropped.jpg

408 ms

airwick_lifescents_300x250_good_to_be_home_cropped.jpg

airwick_lifescents_300x250_good_to_be_home_cropped.jpg

485 ms

bg-footer.png

bg-footer.png

101 ms

bg-discover.png

bg-discover.png

104 ms

logo.png

logo.png

240 ms

bg_facebook.png

bg_facebook.png

247 ms

bg_youtube.png

bg_youtube.png

270 ms

carousel_background_01.jpg

carousel_background_01.jpg

398 ms

carousel_background_02.jpg

carousel_background_02.jpg

392 ms

arrow_left.png

arrow_left.png

318 ms

arrow_right.png

arrow_right.png

331 ms

us-category-bg.jpg

us-category-bg.jpg

445 ms

shadow.png

shadow.png

385 ms

arrow_cta.png

arrow_cta.png

396 ms

logo_footer_vertical.png

logo_footer_vertical.png

415 ms

gtm.js

gtm.js

36 ms

brandon_reg.woff

brandon_reg.woff

398 ms

brandon_bld.woff

brandon_bld.woff

469 ms

brandon_blk.woff

brandon_blk.woff

477 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

487 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

421 ms

raleway-regular.woff

raleway-regular.woff

543 ms

raleway-medium.woff

raleway-medium.woff

486 ms

raleway-light.woff

raleway-light.woff

589 ms

raleway-extralight.woff

raleway-extralight.woff

623 ms

raleway-thin.woff

raleway-thin.woff

631 ms

raleway-semibold.woff

raleway-semibold.woff

566 ms

raleway-bold.woff

raleway-bold.woff

647 ms

raleway-extrabold.woff

raleway-extrabold.woff

718 ms

raleway-heavy.woff

raleway-heavy.woff

663 ms

analytics.js

analytics.js

21 ms

collect

collect

25 ms

collect

collect

35 ms

Accessibility Review

airwick.ca accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-*] attributes are not valid or misspelled

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

airwick.ca best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

airwick.ca SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Airwick.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Airwick.ca main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

airwick.ca

Open Graph data is detected on the main page of Air Wick. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: