Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

ampthemag.com

Business – Billboard

Page Load Speed

11.4 sec in total

First Response

3.5 sec

Resources Loaded

7 sec

Page Rendered

953 ms

ampthemag.com screenshot

About Website

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Key Findings

We analyzed Ampthemag.com page load time and found that the first response time was 3.5 sec and then it took 7.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

ampthemag.com performance score

0

Network Requests Diagram

www.ampthemag.com

3463 ms

wp-emoji-release.min.js

154 ms

dashicons.min.css

260 ms

thickbox.css

148 ms

gallery-bank.css

149 ms

Our browser made a total of 126 requests to load all elements on the main page. We found that 79% of them (100 requests) were addressed to the original Ampthemag.com, 10% (12 requests) were made to Scontent.cdninstagram.com and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (3.5 sec) belongs to the original domain Ampthemag.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (15%)

Content Size

7.6 MB

After Optimization

6.4 MB

In fact, the total size of Ampthemag.com main page is 7.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.4 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 117.1 kB

  • Original 135.4 kB
  • After minification 123.6 kB
  • After compression 18.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 117.1 kB or 86% of the original size.

Image Optimization

-4%

Potential reduce by 244.7 kB

  • Original 6.4 MB
  • After minification 6.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ampthemag images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 416.7 kB

  • Original 594.0 kB
  • After minification 539.4 kB
  • After compression 177.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 416.7 kB or 70% of the original size.

CSS Optimization

-81%

Potential reduce by 340.6 kB

  • Original 422.0 kB
  • After minification 385.1 kB
  • After compression 81.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ampthemag.com needs all CSS files to be minified and compressed as it can save up to 340.6 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (31%)

Requests Now

121

After Optimization

84

The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ampthemag. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

SEO Factors

ampthemag.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ampthemag.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ampthemag.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ampthemag. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: