Analyze

aynrandbookstore2.com: Ayn Rand Institute eStore

Page load speed analysis

  • 57/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    198 ms

  • Resources loaded

    2.5 sec

  • Page rendered

    201 ms

  • Total page load time

    2.9 sec

Welcome to aynrandbookstore2.com homepage info - get ready to check Ayn Rand Bookstore2 best content right away, or after learning these important things about aynrandbookstore2.com

We analyzed Aynrandbookstore2.com page load time and found that the first response time was 198 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Page optimization

  • HTML 159.8 kB
    Images 738.2 kB
    Javascripts 838.9 kB
    CSS 81.0 kB

    In fact, the total size of Aynrandbookstore2.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 838.9 kB which makes up the majority of the site volume.

    • Original 159.8 kB
    • After minification 149.2 kB
    • After compression 35.4 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 124.3 kB or 78% of the original size.

    • Original 738.2 kB
    • After optimization 655.1 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ayn Rand Bookstore2 needs image optimization as it can save up to 83.1 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 838.9 kB
    • After minification 807.5 kB
    • After compression 255.1 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 583.8 kB or 70% of the original size.

    • Original 81.0 kB
    • After minification 71.6 kB
    • After compression 11.4 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aynrandbookstore2.com needs all CSS files to be minified and compressed as it can save up to 69.6 kB or 86% of the original size.

Network requests diagram

  • aynrandbookstore2.com
  • estore.aynrand.org
  • estore.aynrand.org
  • styles.css
  • skin.css
  • jquery-1.4.2.min.js
  • jquery-ui.min.js
  • public.js
  • jquery.jcarousel.js
  • jquery.unobtrusive-ajax.min.js
  • MicrosoftAjax.js
  • MicrosoftMvcAjax.js
  • jquery.validate.min.js
  • jquery.validate.unobtrusive.min.js
  • addthis_widget.js
  • analytics.js
  • AriLogo.png
  • ico-register.png
  • ico-login.png
  • ico-cart.png
  • ico-wishlist.png
  • ARI_HeaderLogo.png
  • ARI_MagnifyGlass.png
  • 0001168_a_companion_to_ayn_rand_blackwell_companions_to_philosophy_125.jpeg
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  • 0000715_changing_habits_why_its_hard_how_to_do_it_mp3_download_125.jpeg
  • 0001042_defining_basic_moral_concepts_mp3_download_125.jpeg
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  • 0000070_facets_of_ayn_rand_softcover_125.jpeg
  • 0000897_free_market_revolution_how_ayn_rands_ideas_can_end_big_government_125.jpeg
  • 0000830_how_we_know_hardcover_125.jpeg
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  • 0001012_judicial_review_in_an_objective_legal_system_hardcover_125.jpeg
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  • 0001059_the_intellectual_activist_125.jpeg
  • collect
  • boost
  • 300lo.json
  • plusone.js
  • 0000881_the_leadership_crisis_and_the_free_market_cure_why_the_future_of_business_depends_on_the_return_to_l_125.jpeg
  • 0000895_the_moral_case_for_fossil_fuels_125.jpeg
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  • 0
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  • 0000853_americas_persecuted_minority_big_business_free_mp3_download_125.jpeg
  • 0000896_anthem_centennial_edition_125.jpeg
  • 0000620_anthem_cd_audio_book_125.jpeg
  • 0000115_anthem_mp3_cd_audio_book_125.jpeg
  • 0000843_apollo_and_dionysus_free_mp3_download_125.jpeg
  • sh.07f0d9bf220d07a763adad1e.html
  • 0000274_aristotletodays_intellectual_state_mp3_download_125.jpeg
  • 0001018_filming_the_fountainhead_ayn_rands_first_plan_mp3_download_360.jpeg
  • ARI_LgSlideshow_Arrows_LT.png
  • ARI_LgSlideshow_Arrows_RT.png
  • ARI_Slideshow_Arrows_LT.png
  • ARI_Slideshow_Arrows_RT.png
  • cb=gapi.loaded_0
  • cb=gapi.loaded_1
  • fastbutton
  • postmessageRelay
  • 3193398744-postmessagerelay.js
  • rpc:shindig_random.js
  • cb=gapi.loaded_0
  • rs=AGLTcCOyEe7xIoYbKqvJH6xA3ail6lX-YA
  • cb=gapi.loaded_0
  • cb=gapi.loaded_1

Our browser made a total of 93 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Aynrandbookstore2.com, 81% (75 requests) were made to Estore.aynrand.org and 10% (9 requests) were made to Apis.google.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Estore.aynrand.org.

Additional info on aynrandbookstore2.com

Requests

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ayn Rand Bookstore2. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.

21

Javascripts

63

Images

3

CSS

3

AJAX

90

All

Possible request optimization

1

Javascripts

63

Images

3

CSS

3

AJAX

20

Optimized

70

All

Normal result

Redirects

As for redirects, our browser reached this domain in two steps. The first redirect led to http://estore.aynrand.org, then it was forwarded to https://estore.aynrand.org/, and finally we managed to open this domain. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address

Aynrandbookstore2.com uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

aynrandbookstore2.com

hipinion.com

investhz.com

bikini-dare.com

komodomedia.com

64.98.145.30

DNS records

Type Host Target/ip TTL Other
A

aynrandbookstore2.com

64.98.145.30 899
NS

aynrandbookstore2.com

ns2.hover.com 899
NS

aynrandbookstore2.com

ns1.hover.com 899
SOA

aynrandbookstore2.com

899 Mname: ns1.hover.com
Rname: dnsmaster.hover.com
Serial: 1380762602
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum-ttl: 900
MX

aynrandbookstore2.com

mx.hover.com.cust.hostedemail.com 899 Pri: 10

Language and encoding

Normal result

Language

EN en language flag

Detected

N/A  language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aynrandbookstore2.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Aynrandbookstore2.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Aynrandbookstore2.com has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of Aynrandbookstore2.com is located in Canada, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Ayn Rand Bookstore2. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

aynrandbookstore2.com

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