Tools & Wizards About Us
shop.adidas.jp screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    57% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

shop.adidas.jp

アディダス｜adidas | シューズ & スポーツウェア

Page Load Speed

9.6 sec in total

First Response

721 ms

Resources Loaded

8.5 sec

Page Rendered

350 ms

shop.adidas.jp screenshot

About Website

Click here to check amazing Shop Adidas content for Japan. Otherwise, check out these important facts you probably never knew about shop.adidas.jp

【adidas公式通販】アディダスの公式オンラインショップ。30日間返品可能（一部除く）や限定クーポン、店舗取り置きサービスなど、公式ショップ限定の便利でお得な特典も盛りだくさん。アディダスのアイテムをお探しなら、公式オンラインショップでどうぞ。

Visit shop.adidas.jp

Key Findings

We analyzed Shop.adidas.jp page load time and found that the first response time was 721 ms and then it took 8.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

shop.adidas.jp performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

68/100

25%

SI (Speed Index)

Value16.9 s

0/100

10%

TBT (Total Blocking Time)

Value3,880 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.07

96/100

15%

TTI (Time to Interactive)

Value24.7 s

0/100

10%

Network Requests Diagram

shop.adidas.jp

721 ms

881 ms

reset.css

367 ms

font.css

372 ms

font-awesome.min.css

543 ms

Our browser made a total of 142 requests to load all elements on the main page. We found that 61% of them (86 requests) were addressed to the original Shop.adidas.jp, 6% (9 requests) were made to D.adroll.com and 4% (5 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (4.7 sec) belongs to the original domain Shop.adidas.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 532.2 kB (12%)

Content Size

4.4 MB

After Optimization

3.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.adidas.jp main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 122.8 kB

  • Original 141.8 kB
  • After minification 111.1 kB
  • After compression 19.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.7 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 122.8 kB or 87% of the original size.

Image Optimization

-3%

Potential reduce by 112.3 kB

  • Original 3.8 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Adidas images are well optimized though.

JavaScript Optimization

-59%

Potential reduce by 183.6 kB

  • Original 309.2 kB
  • After minification 280.6 kB
  • After compression 125.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 183.6 kB or 59% of the original size.

CSS Optimization

-79%

Potential reduce by 113.6 kB

  • Original 144.2 kB
  • After minification 118.4 kB
  • After compression 30.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.adidas.jp needs all CSS files to be minified and compressed as it can save up to 113.6 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (49%)

Requests Now

119

After Optimization

61

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 119 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Adidas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shop.adidas.jp

shop.adidas.jp

721 ms

881 ms

reset.css

reset.css

367 ms

font.css

font.css

372 ms

font-awesome.min.css

font-awesome.min.css

543 ms

tinybox.css

tinybox.css

378 ms

global.css

global.css

571 ms

layout.css

layout.css

657 ms

tinybox.js

tinybox.js

539 ms

jquery.min.js

jquery.min.js

30 ms

jquery.hoverIntent.minified.js

jquery.hoverIntent.minified.js

538 ms

jquery.lang.js

jquery.lang.js

565 ms

jquery.drop_menu.js

jquery.drop_menu.js

712 ms

list.js

list.js

713 ms

jQueryAutoHeight.js

jQueryAutoHeight.js

719 ms

rollover.js

rollover.js

752 ms

slides.min.jquery.js

slides.min.jquery.js

755 ms

recent_view.js

recent_view.js

938 ms

newsticker.js

newsticker.js

885 ms

naviplus_suggest.css

naviplus_suggest.css

547 ms

naviplus_suggest.js

naviplus_suggest.js

738 ms

jquery.tile.js

jquery.tile.js

884 ms

icomoon.css

icomoon.css

1074 ms

new_css.css

new_css.css

954 ms

sign_img.cgi

sign_img.cgi

1045 ms

cart_total.cgi

cart_total.cgi

1344 ms

jquery.cookie.js

jquery.cookie.js

605 ms

common.js

common.js

710 ms

ld.js

ld.js

36 ms

adidas_logo_large.png

adidas_logo_large.png

189 ms

adi_header_images_football_16ss.jpg

adi_header_images_football_16ss.jpg

192 ms

adi_header_images_running.jpg

adi_header_images_running.jpg

355 ms

Header_images_training15fw.jpg

Header_images_training15fw.jpg

599 ms

adi_header_images_basketball02.jpg

adi_header_images_basketball02.jpg

300 ms

adi_header_originals.png

adi_header_originals.png

318 ms

adi_header_images_originals_16ss.jpg

adi_header_images_originals_16ss.jpg

373 ms

adi_header_neo02.gif

adi_header_neo02.gif

382 ms

adi_header_images_neo_16ss.jpg

adi_header_images_neo_16ss.jpg

480 ms

adi_header_stella_02.png

adi_header_stella_02.png

501 ms

Header_images_stella15fw.jpg

Header_images_stella15fw.jpg

759 ms

adi_header_porsche_02.png

adi_header_porsche_02.png

559 ms

adi_header_images_pds_16ss.jpg

adi_header_images_pds_16ss.jpg

597 ms

mi_adidas_team_hdimg.jpg

mi_adidas_team_hdimg.jpg

674 ms

mi_adidas_hdimg.jpg

mi_adidas_hdimg.jpg

697 ms

top_main_WhiteMountaineering_16ss_fix.png

top_main_WhiteMountaineering_16ss_fix.png

4723 ms

top_main_messi_16ss_fix.png

top_main_messi_16ss_fix.png

1724 ms

top_main_24krt_16ss_fix.png

top_main_24krt_16ss_fix.png

1543 ms

top_main_tubular16ssFeb.png

top_main_tubular16ssFeb.png

4598 ms

top_main_PureBOOSTX_16ss.png

top_main_PureBOOSTX_16ss.png

2337 ms

top_main_standard19_ua_16ss.png

top_main_standard19_ua_16ss.png

2691 ms

top_topics_men_new16ss.png

top_topics_men_new16ss.png

1936 ms

top_topics_women_new16ss.png

top_topics_women_new16ss.png

2115 ms

top_topics_kids_new16ss.png

top_topics_kids_new16ss.png

2326 ms

top_topics_salefinal15fw.png

top_topics_salefinal15fw.png

2497 ms

top_topics_originals15fw.png

top_topics_originals15fw.png

2519 ms

top_topics_WhiteMountaineering_ph16ss_fix.png

top_topics_WhiteMountaineering_ph16ss_fix.png

2721 ms

top_topics_nadesiko_16ss_fix.png

top_topics_nadesiko_16ss_fix.png

2697 ms

top_topics_outlet13fw.gif

top_topics_outlet13fw.gif

2713 ms

s-AA0333-01.jpg

s-AA0333-01.jpg

2862 ms

s-AZ4516-01.jpg

s-AZ4516-01.jpg

2881 ms

s-AO0841-01.jpg

s-AO0841-01.jpg

2898 ms

s-AO0838-01.jpg

s-AO0838-01.jpg

2792 ms

s-AO0847-01.jpg

s-AO0847-01.jpg

2892 ms

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

1 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2902 ms

s-S95079-01.jpg

s-S95079-01.jpg

2911 ms

s-AJ8431-01.jpg

s-AJ8431-01.jpg

2865 ms

s-AJ3790-01.jpg

s-AJ3790-01.jpg

2937 ms

s-AP2078-01.jpg

s-AP2078-01.jpg

2969 ms

s-AP2079-01.jpg

s-AP2079-01.jpg

2932 ms

s-S74679-01.jpg

s-S74679-01.jpg

2925 ms

s-AF6555-01.jpg

s-AF6555-01.jpg

3039 ms

s-S79453-01.jpg

s-S79453-01.jpg

3004 ms

s-S79454-01.jpg

s-S79454-01.jpg

2969 ms

s-S79446-01.jpg

s-S79446-01.jpg

2932 ms

mailmagin_btn.jpg

mailmagin_btn.jpg

3004 ms

social_facebook.png

social_facebook.png

3056 ms

AdiHaus-Bold.woff

AdiHaus-Bold.woff

3080 ms

gtm.js

gtm.js

37 ms

blade_track_jp.js

blade_track_jp.js

385 ms

tag.js

tag.js

19 ms

event

event

33 ms

tag

tag

24 ms

conversion_async.js

conversion_async.js

16 ms

analytics.js

analytics.js

27 ms

dc.js

dc.js

56 ms

event

event

360 ms

AdiHaus-Regular.woff

AdiHaus-Regular.woff

3021 ms

74 ms

104 ms

lb

lb

74 ms

pixel

pixel

26 ms

linkid.js

linkid.js

52 ms

collect

collect

72 ms

collect

collect

87 ms

recently_viewed.cgi

recently_viewed.cgi

3418 ms

pixel

pixel

37 ms

__utm.gif

__utm.gif

21 ms

52 ms

probance_tracker.js

probance_tracker.js

3078 ms

collect

collect

17 ms

collect

collect

16 ms

collect

collect

28 ms

22 ms

cookie_enabled_get.html

cookie_enabled_get.html

358 ms

criteohandler

criteohandler

26 ms

bl_track.cgi

bl_track.cgi

337 ms

bl_track.cgi

bl_track.cgi

353 ms

social_twitter.png

social_twitter.png

2325 ms

social_line.png

social_line.png

2154 ms

bg_news.gif

bg_news.gif

2094 ms

bannerout.gif

bannerout.gif

1945 ms

icon.png

icon.png

1754 ms

rating_s.png

rating_s.png

1877 ms

ixon_jp_l_wb.gif

ixon_jp_l_wb.gif

1754 ms

top_main_WhiteMountaineering_16ss_fix.png

top_main_WhiteMountaineering_16ss_fix.png

2555 ms

loading.gif

loading.gif

1624 ms

pagination.png

pagination.png

1698 ms

b

b

1229 ms

ya.js

ya.js

349 ms

roundtrip.js

roundtrip.js

5 ms

dis.aspx

dis.aspx

367 ms

DAR4QQNVXBEMHIW3ZOGG76.js

DAR4QQNVXBEMHIW3ZOGG76.js

131 ms

out

out

7 ms

19 ms

out

out

6 ms

out

out

10 ms

out

out

10 ms

out

out

9 ms

out

out

12 ms

out

out

12 ms

out

out

12 ms

u.php

u.php

44 ms

adsct

adsct

134 ms

pixel

pixel

45 ms

35 ms

sync

sync

32 ms

377928.gif

377928.gif

9 ms

in

in

5 ms

sd

sd

30 ms

pb.js

pb.js

565 ms

359 ms

Accessibility Review

shop.adidas.jp accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shop.adidas.jp best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

shop.adidas.jp SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.adidas.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Shop.adidas.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.adidas.jp

Open Graph description is not detected on the main page of Shop Adidas. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: