103.1 sec in total
279 ms
56.7 sec
46.1 sec
Visit barbie.com now to see the best up-to-date Barbie content for United States and also check out these interesting facts you probably never knew about barbie.com
Find a wide selection of Barbie toys and playsets on Mattel.com. Shop Barbie dolls, fashions, dollhouses and more today!
Visit barbie.comWe analyzed Barbie.com page load time and found that the first response time was 279 ms and then it took 102.8 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.
barbie.com performance score
name
value
score
weighting
Value4.0 s
23/100
10%
Value9.5 s
1/100
25%
Value6.1 s
45/100
10%
Value1,130 ms
23/100
30%
Value0
100/100
15%
Value14.2 s
10/100
10%
279 ms
323 ms
683 ms
393 ms
2878 ms
Our browser made a total of 92 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Barbie.com, 70% (64 requests) were made to Barbie.mattel.com and 8% (7 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (13.9 sec) relates to the external source Barbie.mattel.com.
Page size can be reduced by 3.6 MB (21%)
17.5 MB
13.9 MB
In fact, the total size of Barbie.com main page is 17.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 13.6 MB which makes up the majority of the site volume.
Potential reduce by 148.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.8 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 148.5 kB or 84% of the original size.
Potential reduce by 576.2 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Barbie images are well optimized though.
Potential reduce by 2.4 MB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.4 MB or 76% of the original size.
Potential reduce by 418.2 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Barbie.com needs all CSS files to be minified and compressed as it can save up to 418.2 kB or 86% of the original size.
Number of requests can be reduced by 38 (46%)
82
44
The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Barbie. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
barbie.com
279 ms
www.barbie.com
323 ms
shop
683 ms
dojo.js
393 ms
dojodesktop-rwd.js
2878 ms
combined.js.h-212714220.pack
2850 ms
combined.js.h344177799.pack
6540 ms
utag.sync.js
9284 ms
combined.css.h-698023499.pack
8962 ms
email-signup-barbie.css
9294 ms
marketing.css
9194 ms
js
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combined.js.h1421931290.pack
9194 ms
core.js+ssdomvar.js+generic-adapter.js
9193 ms
header.js
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CheckoutHelper.js
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combined.js.h-1376463623.pack
8972 ms
marketing.js
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transparent.gif
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close_normal.png
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warning_icon.png
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logo.png
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Barbie-week-36---A-Spot_4.jpg
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club-chelsea_digital-assets_a-spot_desktop_1600x750.jpg
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club-chelsea_digital-assets_a-spot_mobile_640x720.jpg
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Fashionistas_dotcom_a-spot_desktop_1600x450.jpg
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Barbie_Fashionitstas_dotcom_a-spot_mobile_640x720%20(1).jpg
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DollsImages23.png
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Playset2.png
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lifestyle.png
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BFCA-Barbie-Desktop.png
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BFCA-Barbie-Mobile.png
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WW%20_b_spot_banner.jpg
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380x740_Doll.png
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983x554_Video_desktop.png
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640x359_VideoAndBurst_mobile.png
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320_Doll.png
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Barbie_Gift_Finder.png
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BB_DadsWhoPlay_1600x500.jpg
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Barbie_Homepage_Instagram.png
2333 ms
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369 ms
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Y_TKV6o8WovbUd3m_X9aAA.ttf
53 ms
glyphicons-halflings-regular.woff
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ba-arrow_pink.png
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arrow_pink.png
154 ms
bumper.png
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bumper_mobile.png
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emailsignup-client.js
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blank.gif
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GetPayPalTokenCmd
13929 ms
sitemapxml.xml
9081 ms
recent
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tag.js
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ms-carousel-caret.png
2758 ms
common.js
861 ms
util.js
861 ms
stats.js
822 ms
AuthenticationService.Authenticate
1391 ms
configuration
1582 ms
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ba-instagram.png
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barbie.com accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Form elements do not have associated labels
Links do not have a discernible name
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
barbie.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Registers an unload listener
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
barbie.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Barbie.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Barbie.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
barbie.com
Open Graph data is detected on the main page of Barbie. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: