Report Summary

  • 72

    Performance

    Renders faster than
    82% of other websites

  • 46

    Accessibility

    Visual factors better than
    that of 19% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 74

    SEO

    Google-friendlier than
    32% of websites

blackfridayandbeyond.com

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Page Load Speed

10.4 sec in total

First Response

3.7 sec

Resources Loaded

6.3 sec

Page Rendered

368 ms

blackfridayandbeyond.com screenshot

About Website

Visit blackfridayandbeyond.com now to see the best up-to-date Blackfridayandbeyond content for United States and also check out these interesting facts you probably never knew about blackfridayandbeyond.com

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Visit blackfridayandbeyond.com

Key Findings

We analyzed Blackfridayandbeyond.com page load time and found that the first response time was 3.7 sec and then it took 6.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

blackfridayandbeyond.com performance score

72

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

81/100

10%

LCP (Largest Contentful Paint)

Value2.4 s

91/100

25%

SI (Speed Index)

Value5.6 s

53/100

10%

TBT (Total Blocking Time)

Value220 ms

87/100

30%

CLS (Cumulative Layout Shift)

Value1.036

2/100

15%

TTI (Time to Interactive)

Value2.4 s

99/100

10%

Network Requests Diagram

blackfridayandbeyond.com

3727 ms

wp-emoji-release.min.js

78 ms

instant_weekly_roundup.css

137 ms

style.css

140 ms

style.css

150 ms

Our browser made a total of 223 requests to load all elements on the main page. We found that 12% of them (27 requests) were addressed to the original Blackfridayandbeyond.com, 11% (25 requests) were made to Tpc.googlesyndication.com and 9% (21 requests) were made to Ce.lijit.com. The less responsive or slowest element that took the longest time to load (3.7 sec) belongs to the original domain Blackfridayandbeyond.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 424.1 kB (30%)

Content Size

1.4 MB

After Optimization

973.8 kB

In fact, the total size of Blackfridayandbeyond.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 769.0 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 34.1 kB

  • Original 42.8 kB
  • After minification 42.0 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.1 kB or 80% of the original size.

Image Optimization

-4%

Potential reduce by 33.9 kB

  • Original 769.0 kB
  • After minification 735.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Blackfridayandbeyond images are well optimized though.

JavaScript Optimization

-55%

Potential reduce by 249.1 kB

  • Original 455.0 kB
  • After minification 451.6 kB
  • After compression 206.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 249.1 kB or 55% of the original size.

CSS Optimization

-82%

Potential reduce by 107.1 kB

  • Original 131.0 kB
  • After minification 112.1 kB
  • After compression 24.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Blackfridayandbeyond.com needs all CSS files to be minified and compressed as it can save up to 107.1 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 120 (65%)

Requests Now

185

After Optimization

65

The browser has sent 185 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blackfridayandbeyond. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

blackfridayandbeyond.com accessibility score

46

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

blackfridayandbeyond.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

blackfridayandbeyond.com SEO score

74

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blackfridayandbeyond.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Blackfridayandbeyond.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Blackfridayandbeyond. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: