7.5 sec in total
1.2 sec
6.1 sec
225 ms
Click here to check amazing Brand Inc content for United States. Otherwise, check out these important facts you probably never knew about brandinc.com
Visit brandinc.comWe analyzed Brandinc.com page load time and found that the first response time was 1.2 sec and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.
brandinc.com performance score
name
value
score
weighting
Value3.9 s
25/100
10%
Value4.6 s
35/100
25%
Value5.4 s
56/100
10%
Value410 ms
66/100
30%
Value0.221
56/100
15%
Value4.9 s
78/100
10%
1156 ms
345 ms
258 ms
225 ms
260 ms
Our browser made a total of 67 requests to load all elements on the main page. We found that 75% of them (50 requests) were addressed to the original Brandinc.com, 18% (12 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Brandinc.com.
Page size can be reduced by 517.4 kB (17%)
3.0 MB
2.5 MB
In fact, the total size of Brandinc.com main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.
Potential reduce by 33.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.1 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.4 kB or 84% of the original size.
Potential reduce by 204.9 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Inc images are well optimized though.
Potential reduce by 140.1 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 140.1 kB or 64% of the original size.
Potential reduce by 139.0 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandinc.com needs all CSS files to be minified and compressed as it can save up to 139.0 kB or 86% of the original size.
Number of requests can be reduced by 30 (56%)
54
24
The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Inc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.
www.brandinc.com
1156 ms
wp-emoji-release.min.js
345 ms
usquare_style.css
258 ms
stylesheet.css
225 ms
stylesheet.css
260 ms
style.css
217 ms
style.css
517 ms
prettyPhoto.css
470 ms
custom.php
812 ms
superfish.css
391 ms
flexslider.css
423 ms
btn.css
469 ms
skeleton.css
590 ms
bootstrap.css
645 ms
fontello.css
797 ms
fontello-ie7.css
899 ms
base.css
714 ms
jquery.js
1312 ms
jquery-migrate.min.js
904 ms
jquery.easing.1.3.js
964 ms
jquery.usquare.js
1011 ms
jquery.mousewheel.min.js
1008 ms
jquery.tinyscrollbar.min.js
1105 ms
uk-cookie-consent-js.js
1040 ms
script.js
1087 ms
jquery.prettyPhoto.js
1323 ms
superfish.js
1126 ms
jquery.flexslider-min.js
1330 ms
bootstrap.min.js
1274 ms
css
24 ms
css
38 ms
css
45 ms
ga.js
8 ms
__utm.gif
57 ms
BI_gbs_Logo_2012_White_Transparent-e1360889829902.png
205 ms
GBS_Slider_Warehouse_1600x400_2.jpg
641 ms
GBS_Slider_Bacardi_1600x400.jpg
1963 ms
GBS_Slider_HarryPotter_1600x400.jpg
1658 ms
GBS_Header_TUI_1600x400.jpg
1332 ms
GBS_Slider_Stationery_1600x400.jpg
876 ms
GBS_Slider_Store_1600x4002.jpg
1087 ms
Homepage-image_5b.jpg
1628 ms
we-brand.jpg
1226 ms
SSBS_Widget_Concept1.jpg
1624 ms
SSBS_Widget_Bespoke.jpg
1856 ms
SSBS_Widget_BrandedProd1.jpg
1827 ms
SSBS_Widget_Clothing1.jpg
2275 ms
SSBS_Widget_Ecommerce.jpg
2175 ms
SSBS_Widget_Distribution.jpg
2173 ms
awardsbw-copy.jpg
2454 ms
BI140207-Footer-1b.jpg
2522 ms
BI140207-Footer-2.jpg
2464 ms
BI140207-Footer-3.jpg
2570 ms
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32 ms
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33 ms
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34 ms
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33 ms
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32 ms
fontello.woff
2713 ms
xIAtSaglM8LZOYdGmG1JqQ.woff
15 ms
A4RWZsncmJ25G8iqn2EHN_esZW2xOQ-xsNqO47m55DA.woff
15 ms
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14 ms
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15 ms
f8qltGyj2S-SS_tsOHsjgfesZW2xOQ-xsNqO47m55DA.woff
15 ms
x-7NZTw0n-ypOAaIE8uSrvesZW2xOQ-xsNqO47m55DA.woff
15 ms
k9xA3bmr7wstksq4xsFJafesZW2xOQ-xsNqO47m55DA.woff
17 ms
bg_direction_nav.png
2284 ms
brandinc.com accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
brandinc.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
brandinc.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandinc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandinc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
brandinc.com
Open Graph description is not detected on the main page of Brand Inc. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: