Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 39% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 58

    SEO

    Google-friendlier than
    20% of websites

memoru.babymilk.jp

403 Error - Forbidden

Page Load Speed

4.8 sec in total

First Response

548 ms

Resources Loaded

3.8 sec

Page Rendered

405 ms

memoru.babymilk.jp screenshot

About Website

Welcome to memoru.babymilk.jp homepage info - get ready to check Memoru Babymilk best content for Japan right away, or after learning these important things about memoru.babymilk.jp

Visit memoru.babymilk.jp

Key Findings

We analyzed Memoru.babymilk.jp page load time and found that the first response time was 548 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

memoru.babymilk.jp performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

72/100

10%

LCP (Largest Contentful Paint)

Value11.3 s

0/100

25%

SI (Speed Index)

Value10.8 s

6/100

10%

TBT (Total Blocking Time)

Value2,120 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.395

26/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

memoru.babymilk.jp

548 ms

l.j

294 ms

accnt.php

1439 ms

show_ads.js

11 ms

brand

19 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 14% of them (9 requests) were addressed to the original Memoru.babymilk.jp, 11% (7 requests) were made to Googleads.g.doubleclick.net and 8% (5 requests) were made to Pagead2.googlesyndication.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Users069.lolipop.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 120.1 kB (29%)

Content Size

414.5 kB

After Optimization

294.4 kB

In fact, the total size of Memoru.babymilk.jp main page is 414.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 257.1 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 58.3 kB

  • Original 71.0 kB
  • After minification 69.5 kB
  • After compression 12.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.3 kB or 82% of the original size.

Image Optimization

-4%

Potential reduce by 11.3 kB

  • Original 257.1 kB
  • After minification 245.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Memoru Babymilk images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 50.0 kB

  • Original 85.8 kB
  • After minification 85.5 kB
  • After compression 35.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 50.0 kB or 58% of the original size.

CSS Optimization

-77%

Potential reduce by 470 B

  • Original 610 B
  • After minification 507 B
  • After compression 140 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Memoru.babymilk.jp needs all CSS files to be minified and compressed as it can save up to 470 B or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (39%)

Requests Now

59

After Optimization

36

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Memoru Babymilk. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

memoru.babymilk.jp accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

memoru.babymilk.jp best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

memoru.babymilk.jp SEO score

58

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    SHIFT_JIS

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Memoru.babymilk.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Memoru.babymilk.jp main page’s claimed encoding is shift_jis. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Memoru Babymilk. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: