Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

colourways.co.uk

Graphic Design, Exhibitions, Social Media, SEO & E-commerce Agency based in Hertfordshire

Page Load Speed

2.3 sec in total

First Response

280 ms

Resources Loaded

1.8 sec

Page Rendered

228 ms

colourways.co.uk screenshot

About Website

Click here to check amazing Colourways content. Otherwise, check out these important facts you probably never knew about colourways.co.uk

Colourways is an integrated marketing and design agency. We are passionate about creating cost-effective, creative communications across all mediums. Creative flair, a commitment to client service and...

Visit colourways.co.uk

Key Findings

We analyzed Colourways.co.uk page load time and found that the first response time was 280 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

colourways.co.uk performance score

0

Network Requests Diagram

colourways.co.uk

280 ms

www.colourways.co.uk

367 ms

museredirect.js

79 ms

site_global.css

159 ms

index.css

157 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 68% of them (19 requests) were addressed to the original Colourways.co.uk, 7% (2 requests) were made to Webfonts.creativecloud.com and 7% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (783 ms) belongs to the original domain Colourways.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 271.2 kB (37%)

Content Size

738.1 kB

After Optimization

466.9 kB

In fact, the total size of Colourways.co.uk main page is 738.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 529.5 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 9.1 kB

  • Original 13.0 kB
  • After minification 10.5 kB
  • After compression 3.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.4 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.1 kB or 70% of the original size.

Image Optimization

-24%

Potential reduce by 127.8 kB

  • Original 529.5 kB
  • After minification 401.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Colourways needs image optimization as it can save up to 127.8 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 117.2 kB

  • Original 174.7 kB
  • After minification 174.6 kB
  • After compression 57.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 117.2 kB or 67% of the original size.

CSS Optimization

-82%

Potential reduce by 17.0 kB

  • Original 20.9 kB
  • After minification 16.3 kB
  • After compression 3.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Colourways.co.uk needs all CSS files to be minified and compressed as it can save up to 17.0 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (39%)

Requests Now

23

After Optimization

14

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Colourways. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

colourways.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Colourways.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Colourways.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Colourways. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: