Tools & Wizards About Us
coopertire.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

coopertire.com

Car, SUV, and Truck Tires | Cooper Tires

Page Load Speed

4 sec in total

First Response

81 ms

Resources Loaded

3.6 sec

Page Rendered

317 ms

coopertire.com screenshot

About Website

Welcome to coopertire.com homepage info - get ready to check Cooper Tire best content for United States right away, or after learning these important things about coopertire.com

At Cooper Tire, we do more than make quality tires. We provide peace of mind at a fair price you can trust. Search for new sets of tires for your vehicle or find a Cooper Tire retailer near you.

Visit coopertire.com

Key Findings

We analyzed Coopertire.com page load time and found that the first response time was 81 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

coopertire.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value32.2 s

0/100

25%

SI (Speed Index)

Value20.2 s

0/100

10%

TBT (Total Blocking Time)

Value23,020 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.115

86/100

15%

TTI (Time to Interactive)

Value39.6 s

0/100

10%

Network Requests Diagram

coopertire.com

81 ms

us.coopertire.com

247 ms

GetResource.ashx

349 ms

GetResource.ashx

92 ms

modernizr.js

89 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Coopertire.com, 66% (46 requests) were made to Us.coopertire.com and 7% (5 requests) were made to Uscoopertirecom.mpeasylink.com. The less responsive or slowest element that took the longest time to load (2.4 sec) relates to the external source Us.coopertire.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 697.4 kB (26%)

Content Size

2.7 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Coopertire.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 39.1 kB

  • Original 50.3 kB
  • After minification 42.9 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.4 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 39.1 kB or 78% of the original size.

Image Optimization

-7%

Potential reduce by 143.7 kB

  • Original 2.0 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Cooper Tire images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 263.6 kB

  • Original 378.7 kB
  • After minification 347.7 kB
  • After compression 115.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 263.6 kB or 70% of the original size.

CSS Optimization

-86%

Potential reduce by 251.1 kB

  • Original 293.2 kB
  • After minification 292.1 kB
  • After compression 42.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Coopertire.com needs all CSS files to be minified and compressed as it can save up to 251.1 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (29%)

Requests Now

58

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cooper Tire. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

coopertire.com

coopertire.com

81 ms

us.coopertire.com

us.coopertire.com

247 ms

GetResource.ashx

GetResource.ashx

349 ms

GetResource.ashx

GetResource.ashx

92 ms

modernizr.js

modernizr.js

89 ms

mp_linkcode.js

mp_linkcode.js

57 ms

WebResource.axd

WebResource.axd

147 ms

ScriptResource.axd

ScriptResource.axd

159 ms

ScriptResource.axd

ScriptResource.axd

65 ms

lib.js

lib.js

130 ms

app.js

app.js

97 ms

lightbox_modified.js

lightbox_modified.js

56 ms

mpel.js

mpel.js

58 ms

css

css

24 ms

css

css

35 ms

c1c0c64d-2520-47a7-8d65-9d91b7610c65.css

c1c0c64d-2520-47a7-8d65-9d91b7610c65.css

54 ms

4edc0fcf-db1b-4478-9398-3e8dcb6f5597.css

4edc0fcf-db1b-4478-9398-3e8dcb6f5597.css

57 ms

v.gif

v.gif

110 ms

gtm.js

gtm.js

89 ms

tire-navigator.png

tire-navigator.png

85 ms

cooper-tires-c.png

cooper-tires-c.png

86 ms

navigation.png

navigation.png

88 ms

button-fall-event-2015.jpg

button-fall-event-2015.jpg

800 ms

button-summer-event-2015.jpg

button-summer-event-2015.jpg

88 ms

tire-navigator.png

tire-navigator.png

90 ms

logo-navigator-home.png

logo-navigator-home.png

92 ms

cooper-tires.png

cooper-tires.png

142 ms

2UX7WLTfW3W8TclTUvlFyQ.woff

2UX7WLTfW3W8TclTUvlFyQ.woff

78 ms

Hgo13k-tfSpn0qi1SFdUfT8E0i7KZn-EPnyo3HZu7kw.woff

Hgo13k-tfSpn0qi1SFdUfT8E0i7KZn-EPnyo3HZu7kw.woff

80 ms

d-6IYplOFocCacKzxwXSOD8E0i7KZn-EPnyo3HZu7kw.woff

d-6IYplOFocCacKzxwXSOD8E0i7KZn-EPnyo3HZu7kw.woff

81 ms

gradient-glow-gray.jpg

gradient-glow-gray.jpg

96 ms

tire-stack.jpg

tire-stack.jpg

96 ms

tire-navigator-small.png

tire-navigator-small.png

96 ms

navigator-form-complete.png

navigator-form-complete.png

111 ms

fa-chevron-right-w-buffer-disabled.gif

fa-chevron-right-w-buffer-disabled.gif

111 ms

map-gradient.gif

map-gradient.gif

462 ms

pin.png

pin.png

116 ms

bronto-widget.jpg

bronto-widget.jpg

117 ms

fa-chevron-right-w-buffer.gif

fa-chevron-right-w-buffer.gif

145 ms

squiggle-dark-w-radial-gradient.jpg

squiggle-dark-w-radial-gradient.jpg

1037 ms

leather.jpg

leather.jpg

459 ms

cooper-tires-white.png

cooper-tires-white.png

192 ms

e3c5ecab-ea35-4e42-bb64-295c57420212.jpg

e3c5ecab-ea35-4e42-bb64-295c57420212.jpg

1661 ms

70a1ce13-2080-4b49-bd4d-92edca2790f7.jpg

70a1ce13-2080-4b49-bd4d-92edca2790f7.jpg

1575 ms

ba728018-8092-4b6a-9ef6-419312d62f88.jpg

ba728018-8092-4b6a-9ef6-419312d62f88.jpg

931 ms

fb754dec-aa8f-444c-be48-868464c47ab0.woff

fb754dec-aa8f-444c-be48-868464c47ab0.woff

59 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

656 ms

ac9b04d7-e4e6-4b1b-bee4-d718bb265c7e

ac9b04d7-e4e6-4b1b-bee4-d718bb265c7e

58 ms

5fdc935e-9e30-442a-bbe9-8d887b858471.woff

5fdc935e-9e30-442a-bbe9-8d887b858471.woff

92 ms

c4aef0d4-bfcf-4790-acf5-909881f411e8.woff

c4aef0d4-bfcf-4790-acf5-909881f411e8.woff

113 ms

GetDropdownList.aspx

GetDropdownList.aspx

1423 ms

GetDropdownList.aspx

GetDropdownList.aspx

1806 ms

GetDropdownList.aspx

GetDropdownList.aspx

2388 ms

5f22f1a1-b7c3-4cdc-b176-afc2fd4103da.jpg

5f22f1a1-b7c3-4cdc-b176-afc2fd4103da.jpg

1175 ms

ea09e834-9069-457d-bd77-3f637aa4e25e.jpg

ea09e834-9069-457d-bd77-3f637aa4e25e.jpg

1802 ms

analytics.js

analytics.js

40 ms

mpel_storage.html

mpel_storage.html

105 ms

activityi;src=2683030;type=count0;cat=homep0;ord=3937420262210;~oref=http%3A%2F%2Fus.coopertire.com%2F

activityi;src=2683030;type=count0;cat=homep0;ord=3937420262210;~oref=http%3A%2F%2Fus.coopertire.com%2F

53 ms

collect

collect

21 ms

collect

collect

61 ms

mpel

mpel

25 ms

generic

generic

11 ms

mpel_ssd.js

mpel_ssd.js

21 ms

mpel_storage.html

mpel_storage.html

19 ms

arrow-left.png

arrow-left.png

37 ms

arrow-right.png

arrow-right.png

40 ms

311bdf3d-7638-4503-b2b3-89a4ba76ca95.jpg

311bdf3d-7638-4503-b2b3-89a4ba76ca95.jpg

915 ms

83427983-a165-44a2-9fbe-ee1bfe64318a.jpg

83427983-a165-44a2-9fbe-ee1bfe64318a.jpg

740 ms

6c9bf7dc-81a6-420a-9bf0-69c6e89f4555.jpg

6c9bf7dc-81a6-420a-9bf0-69c6e89f4555.jpg

863 ms

9b2793ef-1a0e-42e4-abf9-d78b65fa8805.jpg

9b2793ef-1a0e-42e4-abf9-d78b65fa8805.jpg

745 ms

Accessibility Review

coopertire.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

coopertire.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

coopertire.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Coopertire.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Coopertire.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

coopertire.com

Open Graph description is not detected on the main page of Cooper Tire. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: