3 sec in total
278 ms
2.5 sec
213 ms
Welcome to defencediscountservice.co.uk homepage info - get ready to check Defence Discount Service best content for United Kingdom right away, or after learning these important things about defencediscountservice.co.uk
The Defence Discount Service is the official Ministry of Defence discount service. Forces discounts for the Armed Forces, their families and Veterans
Visit defencediscountservice.co.ukWe analyzed Defencediscountservice.co.uk page load time and found that the first response time was 278 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.
defencediscountservice.co.uk performance score
name
value
score
weighting
Value0.8 s
100/100
10%
Value0.8 s
100/100
25%
Value0.8 s
100/100
10%
Value30 ms
100/100
30%
Value0
100/100
15%
Value0.9 s
100/100
10%
278 ms
484 ms
93 ms
376 ms
251 ms
Our browser made a total of 69 requests to load all elements on the main page. We found that 97% of them (67 requests) were addressed to the original Defencediscountservice.co.uk, 3% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Defencediscountservice.co.uk.
Page size can be reduced by 1.4 MB (44%)
3.1 MB
1.8 MB
In fact, the total size of Defencediscountservice.co.uk main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.7 MB which makes up the majority of the site volume.
Potential reduce by 16.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.9 kB or 74% of the original size.
Potential reduce by 1.1 MB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Defence Discount Service needs image optimization as it can save up to 1.1 MB or 39% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 276.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 276.2 kB or 76% of the original size.
Potential reduce by 28.9 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Defencediscountservice.co.uk needs all CSS files to be minified and compressed as it can save up to 28.9 kB or 82% of the original size.
Number of requests can be reduced by 10 (15%)
67
57
The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Defence Discount Service. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
defencediscountservice.co.uk
278 ms
www.defencediscountservice.co.uk
484 ms
style.css
93 ms
mootools.svn.js
376 ms
lofslidernews.mt11.js
251 ms
master.css
256 ms
menuo.css
274 ms
ratings.css
283 ms
iepngfix_tilebg.js
333 ms
js_pop.js
337 ms
infobar.js
362 ms
overlib.js
476 ms
jquery-v1.7.2.js
518 ms
ga.js
38 ms
website_background.jpg
365 ms
twitter-icon.gif
94 ms
facebook-icon.gif
97 ms
cookies_icon.jpg
171 ms
covenant.png
100 ms
armed_forces_logos.gif
184 ms
defence_discount_service_logo.jpg
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dds_symbol.jpg
268 ms
nav_filler.jpg
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home.jpg
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about.jpg
353 ms
our_supporters_nav.jpg
506 ms
add_your_business.jpg
517 ms
contact_us.jpg
456 ms
register_now_nav.jpg
561 ms
nav_end.jpg
545 ms
gray_bar_left.gif
548 ms
gray_bar_fill.gif
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register_now_button_nav.jpg
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gray_bar_right.gif
599 ms
prime_minister_david_cameron_launches_defence_privilege_card.jpg
636 ms
defence_discount_card.jpg
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defence_discount_service_app.jpg
835 ms
defence_discount_card_forces_discount_privilege_card_main.jpg
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veterans_discount_service.jpg
757 ms
official_forces_discount_service.png
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mobile_app_icon.png
724 ms
defence_discount_card_forces_discount_privilege_card.png
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veterans_discounts.png
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national_express_armed_forces.jpg
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kfc_discount.jpg
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frankie_and_bennys_forces_discount.jpg
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joules_forces_discount.jpg
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cafe_rouge_armed_forces.jpg
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burton_armed_forces_discount.jpg
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__utm.gif
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vodafone_military_discount.jpg
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apple_discount.jpg
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new_look_forces_discounts.jpg
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jack_wills_armed_forces_discount.jpg
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krispy_kreme_forces_discount.jpg
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forces_discounts_online.jpg
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forces_discount_app.jpg
767 ms
veterans_discount_card.jpg
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armed_forces_discounts.jpg
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DDS_banner.jpg
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accept_cookies_button.jpg
682 ms
quote_box_homepage.jpg
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official_forces_discounts.jpg
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load-indicator.gif
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no_hover_gradient.jpg
684 ms
arrow-bg.png
714 ms
hover_gradient.jpg
707 ms
who_qualifies_for_the_service.jpg
690 ms
defencediscountservice.co.uk accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Document doesn't have a <title> element
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
defencediscountservice.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
defencediscountservice.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Document doesn't have a <title> element
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Defencediscountservice.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Defencediscountservice.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
defencediscountservice.co.uk
Open Graph description is not detected on the main page of Defence Discount Service. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: