Analyze Diet Coke® | Incredibly Refreshing Diet Cola | Diet Coke®

Diet Coke® has a new look! For a limited time, you can choose from millions of uniquely designed glass bottles. Take what's yours #ItsMine

Page load speed analysis

  • 52/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    63 ms

  • Resources loaded

    5.3 sec

  • Page rendered

    891 ms

  • Total page load time

    6.2 sec

Visit now to see the best up-to-date Diet Coke content for United States and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 63 ms and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Page optimization

  • HTML 167.8 kB
    Images 39.2 MB
    Javascripts 2.1 MB
    CSS 866.6 kB

    In fact, the total size of main page is 42.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 39.2 MB which makes up the majority of the site volume.

    • Original 167.8 kB
    • After minification 159.2 kB
    • After compression 25.2 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 142.6 kB or 85% of the original size.

    • Original 39.2 MB
    • After optimization 4.7 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Diet Coke needs image optimization as it can save up to 34.6 MB or 88% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 2.1 MB
    • After minification 2.1 MB
    • After compression 667.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.5 MB or 69% of the original size.

    • Original 866.6 kB
    • After minification 830.8 kB
    • After compression 164.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 701.9 kB or 81% of the original size.

Network requests diagram

  • home.html
  • adrum-latest.js
  • hero.min.css
  • dependencies.min.css
  • main.css
  • iframe_api
  • gzm4krv.js
  • angular.min.js
  • angular-sanitize.min.js
  • jquery.min.js
  • dependencies.min.js
  • utility.min.js
  • itemDetail.min.js
  • main.min.js
  • Bootstrap.js
  • picturefill.min.js
  • janrain.js
  • dependencies.min.js
  • KO-janrain-modal-custom.css
  • font-awesome.min.css
  • underscore-min.js
  • greetings.min.css
  • greetings.min.js
  • hero.min.js
  • wtid.js
  • coke-logo.png
  • CokeItsMine.png
  • infobar_onsiteAction.png
  • infobar_Code.png
  • infobar_Instagram.png
  • infobar_Twitter.png
  • brandLogo.png
  • facebook_IconT.png
  • Twitter_IconT.png
  • YouTube_IconT.png
  • instagram_Icon.png
  • pinterest_Icon.png
  • mycokerewardsT.png
  • ga.js
  • dietcoke-us
  • serverComponent.php
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  • 5WfouDrYx4c2_SLW4EVOiETdDu0Aylf9dOuYlrTcgaXffJ10gsM-eMJ6Mk6f5Mj.woff
  • 0d9_bP2_piQubrRahtj4Rionl0n3M26Rn8oknuiaASCffFeUgsM-eMJ6Mk6f5M6.woff
  • Desktop_Top.jpg
  • 2rih520TCX8
  • yS202tYJnjQ
  • 04c69acc8b48486f08908b288c2351f9.js
  • massrel.js
  • Girl_Drinking_Image_2x1.jpg
  • dietcoke-us
  • cq5dam.thumbnail.694.342.png
  • cq5dam.thumbnail.694.342.png
  • __utm.gif
  • www-embed-player-vflRGs1ko.css
  • www-embed-player.js
  • base.js
  • collect
  • index.html
  • index.html
  • Desktop_Bottom.jpg
  • en-US
  • www-widgetapi.js
  • DK_HomePage_GetATaste_Image_V2.jpg
  • DK_HomePage_FH_Desktop_10thingspurse.jpg
  • DK_HomePage_FH_Desktop_Menswear.jpg
  • DK_HomePage_FH_Desktop_takewhatsyours.jpg
  • DK_HomePage_FH_Desktop_springdresses.jpg
  • p.gif
  • capture:login
  • providers.css
  • 17c96fc4b9c8464d1c95cd785dd3120b.png
  • vcvs4hzhspkjp4z393epag4j7py4jzvb.js
  • activityi;src=1352258;type=dietc152;cat=umnat0;ord=9682472751010.209
  • activityi;src=4917101;type=dko_;cat=dko_01;num=8201106165070.087;ord=1
  • main.3752bd0912467aa1219d8638b269adea94a98f3b.css
  • loader.e155f71bc92fbfcf106cb1643c8a48c2d7b1085f.js
  • main.33304addf58ded782f9884d1d05131c20fdf137b.css
  • Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js
  • ad_status.js
  • index.js
  • index.js
  • zN7GBFwfMP4uA6AR0HCoLQ.ttf
  • RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf
  • socialite-0-11-0.f3ed6ceb0c2639a846e024b393e109408860a374.svg
  • socialite-0-11-0.07b38622de7244196d47d17e72003178ce835f04.woff
  • g-3319.xgi
  • fbds.js
  • widgets.css
  • janrain.css
  • flow.js:pzxsc5gadv83uxqwazcdb59mz4:en-US:HEAD:ccna_default_v4
  • xdm_ifr
  • ga.js
  • analytics.js
  • widgets.js
  • index.html
  • index.html
  • sdk.js
  • xdm_ifr-a672a8532b68b089a0681422afda0a63.js
  • sdk.js
  • impressions.js
  • dko_social_sweepstakes_its_mine.json
  • its-mine.json
  • spinner.gif
  • collect
  • collect
  • collect
  • xd_arbiter.php
  • CdHCcF8W8AApshA.jpg:large
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  • preview
  • preview
  • preview
  • xd_arbiter.php
  • V6kvM_qo_normal.jpg
  • DFhgNUWg_normal.jpg
  • VSEQVhbt_normal.jpg
  • Io6HemAx_normal.jpeg
  • XYdlofD5_normal.jpeg
  • syndication
  • jot
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  • xd_arbiter.php
  • 1661615_1718442888370401_597335236_n.jpg
  • image
  • _Ij8kNtgKZDM4nxw.jpg:large
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  • image
  • 1661615_1718442888370401_597335236_n.jpg
  • dko_social_sweepstakes_its_mine.json
  • CdI_thVUAAAyL47.jpg:large
  • CdI_thVUAAAyL47.jpg:medium
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  • CdL_cT1W0AAHfx3.jpg:thumb
  • 268R924z_normal.jpg
  • adrum-ext.dc7135e81648fca28b1e62b72cf2e576.js
  • HfJPkuIE_normal.jpg
  • cDRZtXjN_normal.jpg
  • JFFqAu4b_normal.jpg
  • jot
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Our browser made a total of 195 requests to load all elements on the main page. We found that 22% of them (43 requests) were addressed to the original, 29% (57 requests) were made to and 5% (10 requests) were made to The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain

Additional info on


The browser has sent 180 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Diet Coke. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 45 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser reached this domain in four steps. The first redirect led to, then it was forwarded to, and afterwards it was sent to and a few other URLs (see the full list below) before we finally managed to reach this website. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 2999
NS 2999
NS 2999
NS 2999

0 Mname:
Serial: 2017081002
Refresh: 3600
Retry: 900
Expire: 1209600
Minimum-ttl: 600

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 94.7% of all visits is United States. It’s good for that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Diet Coke. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Newly indexed topics

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