Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

ex.com.ua

Інтернет-магазин туристичного спорядження Команда ЕКС Україна

Page Load Speed

5.9 sec in total

First Response

807 ms

Resources Loaded

4.4 sec

Page Rendered

708 ms

ex.com.ua screenshot

About Website

Visit ex.com.ua now to see the best up-to-date Ex content for Ukraine and also check out these interesting facts you probably never knew about ex.com.ua

★ Купуйте товари для різних видів туризму і подорожей ✅ Більше 10 років на ринку ✅ Широкий асортимент ✅ Низька ціна ✅ Швидка доставка по Україні

Visit ex.com.ua

Key Findings

We analyzed Ex.com.ua page load time and found that the first response time was 807 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

ex.com.ua performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value7.6 s

26/100

10%

TBT (Total Blocking Time)

Value180 ms

92/100

30%

CLS (Cumulative Layout Shift)

Value0.305

39/100

15%

TTI (Time to Interactive)

Value10.3 s

25/100

10%

Network Requests Diagram

ex.com.ua

807 ms

common.css

229 ms

js_jquery.js

368 ms

fancybox.css

258 ms

core_ajaxconst.php

270 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 80% of them (64 requests) were addressed to the original Ex.com.ua, 4% (3 requests) were made to I.bigmir.net and 3% (2 requests) were made to C.bigmir.net. The less responsive or slowest element that took the longest time to load (3.3 sec) relates to the external source Ho4uvpohod.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 312.2 kB (18%)

Content Size

1.8 MB

After Optimization

1.5 MB

In fact, the total size of Ex.com.ua main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 65.6 kB

  • Original 80.9 kB
  • After minification 71.8 kB
  • After compression 15.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 65.6 kB or 81% of the original size.

Image Optimization

-10%

Potential reduce by 151.5 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ex images are well optimized though.

JavaScript Optimization

-53%

Potential reduce by 67.6 kB

  • Original 128.0 kB
  • After minification 122.6 kB
  • After compression 60.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 67.6 kB or 53% of the original size.

CSS Optimization

-84%

Potential reduce by 27.5 kB

  • Original 32.8 kB
  • After minification 23.4 kB
  • After compression 5.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ex.com.ua needs all CSS files to be minified and compressed as it can save up to 27.5 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (31%)

Requests Now

77

After Optimization

53

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ex. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

ex.com.ua accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

ex.com.ua best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ex.com.ua SEO score

76

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    UK

  • Language Claimed

    RU

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ex.com.ua can be misinterpreted by Google and other search engines. Our service has detected that Ukrainian is used on the page, and it does not match the claimed Russian language. Our system also found out that Ex.com.ua main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ex. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: