13.2 sec in total
4.3 sec
8.2 sec
595 ms
Visit fairtrade.org.uk now to see the best up-to-date Fairtrade content for United Kingdom and also check out these interesting facts you probably never knew about fairtrade.org.uk
Fairtrade is a system of certification that sets standards in the production of goods. For farmers it means safer working conditions and fairer pay. For shoppers it means high quality, ethically produ...
Visit fairtrade.org.ukWe analyzed Fairtrade.org.uk page load time and found that the first response time was 4.3 sec and then it took 8.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.
fairtrade.org.uk performance score
name
value
score
weighting
Value4.8 s
12/100
10%
Value8.8 s
1/100
25%
Value6.5 s
38/100
10%
Value690 ms
43/100
30%
Value0.058
98/100
15%
Value7.3 s
49/100
10%
4342 ms
85 ms
138 ms
75 ms
611 ms
Our browser made a total of 70 requests to load all elements on the main page. We found that 90% of them (63 requests) were addressed to the original Fairtrade.org.uk, 4% (3 requests) were made to Google-analytics.com and 3% (2 requests) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (4.3 sec) belongs to the original domain Fairtrade.org.uk.
Page size can be reduced by 554.1 kB (36%)
1.6 MB
998.2 kB
In fact, the total size of Fairtrade.org.uk main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 897.0 kB which makes up the majority of the site volume.
Potential reduce by 78.3 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.6 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 78.3 kB or 84% of the original size.
Potential reduce by 34.5 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fairtrade images are well optimized though.
Potential reduce by 172.8 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 172.8 kB or 69% of the original size.
Potential reduce by 268.6 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fairtrade.org.uk needs all CSS files to be minified and compressed as it can save up to 268.6 kB or 86% of the original size.
Number of requests can be reduced by 6 (10%)
62
56
The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fairtrade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.
fairtrade.org.uk
4342 ms
jquery.min.js
85 ms
jquery-ui.min.js
138 ms
js
75 ms
Master.min.css
611 ms
WebResource.axd
193 ms
WebResource.axd
312 ms
main-js-bundle.min.js
410 ms
analytics.js
123 ms
fairtrade-logo.ashx
316 ms
map.ashx
629 ms
bananas.ashx
618 ms
cocoa.ashx
618 ms
gold.ashx
309 ms
coffee.ashx
570 ms
cotton.ashx
611 ms
flowers.ashx
610 ms
sugar%20cane%20400%20x%20300.ashx
610 ms
tea.ashx
640 ms
cocoa.ashx
641 ms
coffee.ashx
638 ms
cotton.ashx
651 ms
flowers.ashx
974 ms
gold.ashx
973 ms
sugar.ashx
968 ms
tea.ashx
946 ms
fairtrade%20fortnight%202016.ashx
947 ms
for%20business%20tell%20your%20fairtrade%20story.ashx
945 ms
sheabutter.ashx
1008 ms
shopper%20and%20banana.ashx
965 ms
fairtrade%20fortnight%202016%20lockup%20for%20homepage%20panel.ashx
965 ms
coffee%20in%20hands%20600x350.ashx
963 ms
challenge%20and%20change.ashx
962 ms
tayna.ashx
961 ms
womanatdoor.ashx
1002 ms
womanwithshovelfp.ashx
961 ms
cocoaman.ashx
977 ms
sustainability%20image%20for%20homepage.ashx
960 ms
facebook.ashx
976 ms
twitter.ashx
1001 ms
youtube.ashx
994 ms
pinterest.ashx
1018 ms
collect
177 ms
instagram%20transparent.ashx
794 ms
search-button.png
830 ms
cotton2.ashx
1015 ms
FilterBk.png
913 ms
collect
626 ms
texture-purple.jpg
585 ms
texture-green.jpg
589 ms
texture-orange.jpg
624 ms
fairtrade.org.uk
2663 ms
prev.png
637 ms
next.png
675 ms
twitter-tweet.png
750 ms
texture-blue.jpg
697 ms
texture-pink.jpg
706 ms
flowersfp.ashx
821 ms
bananasfp.ashx
758 ms
coffecup.ashx
460 ms
Cta-arrow.png
461 ms
9a2e4855-380f-477f-950e-d98e8db54eac.woff
734 ms
631bf655-ced5-4627-93d4-89d1bdfe3014.woff
499 ms
VeneerLowResTwo-webfont.woff
723 ms
VeneerLowRes-webfont.woff
617 ms
d5af76d8-a90b-4527-b3a3-182207cc3250.woff
832 ms
4a9c62ab-b359-4081-8383-a0d1cdebd111.woff
581 ms
Print.min.css
376 ms
collect
10 ms
FilterSelected.png
111 ms
fairtrade.org.uk accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-hidden="true"] elements contain focusable descendents
fairtrade.org.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
fairtrade.org.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fairtrade.org.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Fairtrade.org.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
fairtrade.org.uk
Open Graph data is detected on the main page of Fairtrade. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: