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henkel.de screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

henkel.de

Home

Page Load Speed

7.6 sec in total

First Response

217 ms

Resources Loaded

6.7 sec

Page Rendered

642 ms

henkel.de screenshot

About Website

Welcome to henkel.de homepage info - get ready to check Henkel best content for Germany right away, or after learning these important things about henkel.de

Henkel ist sowohl im Industrie- als auch im Konsumentengeschäft führend. Unser Portfolio umfasst bekannte Marken in den Bereichen der Haarpflege, Colorationen, Waschmittel, Reinigungsmittel, Weichspül...

Visit henkel.de

Key Findings

We analyzed Henkel.de page load time and found that the first response time was 217 ms and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

henkel.de performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

8/100

25%

SI (Speed Index)

Value7.2 s

29/100

10%

TBT (Total Blocking Time)

Value1,060 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.8 s

22/100

10%

Network Requests Diagram

henkel.de

217 ms

www.henkel.de

413 ms

coremedia-richtext-1-0.css

186 ms

normalize.css

203 ms

rahmen.css

196 ms

Our browser made a total of 148 requests to load all elements on the main page. We found that 84% of them (125 requests) were addressed to the original Henkel.de, 14% (20 requests) were made to Qfx.quartalflife.com and 1% (2 requests) were made to Dl.edge-cdn.net. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Henkel.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 517.5 kB (66%)

Content Size

781.9 kB

After Optimization

264.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Henkel.de main page is 781.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 525.3 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 170.6 kB

  • Original 196.1 kB
  • After minification 166.8 kB
  • After compression 25.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.3 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 170.6 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 866 B

  • Original 53.4 kB
  • After minification 52.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Henkel images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 340.7 kB

  • Original 525.3 kB
  • After minification 513.0 kB
  • After compression 184.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 340.7 kB or 65% of the original size.

CSS Optimization

-76%

Potential reduce by 5.4 kB

  • Original 7.1 kB
  • After minification 5.5 kB
  • After compression 1.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Henkel.de needs all CSS files to be minified and compressed as it can save up to 5.4 kB or 76% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (26%)

Requests Now

142

After Optimization

105

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 142 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Henkel. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

henkel.de

henkel.de

217 ms

www.henkel.de

www.henkel.de

413 ms

coremedia-richtext-1-0.css

coremedia-richtext-1-0.css

186 ms

normalize.css

normalize.css

203 ms

rahmen.css

rahmen.css

196 ms

jquery-ui-1-10-4-custom.css

jquery-ui-1-10-4-custom.css

202 ms

prettyphoto.css

prettyphoto.css

205 ms

inhalt.css

inhalt.css

396 ms

jquery-jscrollpane.css

jquery-jscrollpane.css

276 ms

swiper.css

swiper.css

287 ms

colors.css

colors.css

298 ms

easy-responsive-tabs.css

easy-responsive-tabs.css

295 ms

socialshareprivacy.css

socialshareprivacy.css

294 ms

retina.css

retina.css

367 ms

mycontent.css

mycontent.css

378 ms

de.js

de.js

1203 ms

webtrekk.js

webtrekk.js

494 ms

videodb_7401_27258_8082630_16x9_05_MQ.jpg

videodb_7401_27258_8082630_16x9_05_MQ.jpg

25 ms

navi-switchoff-png.png

navi-switchoff-png.png

109 ms

navi-panel-bg-png.png

navi-panel-bg-png.png

96 ms

navi-shadow-png.png

navi-shadow-png.png

104 ms

icon-globallink-png.png

icon-globallink-png.png

108 ms

icon-search-png.png

icon-search-png.png

96 ms

henkel-logo-svg.svg

henkel-logo-svg.svg

104 ms

henkel-duesseldorf-logo.jpg

henkel-duesseldorf-logo.jpg

426 ms

kasper-rorsted-annual-report-2015-jpg.jpg

kasper-rorsted-annual-report-2015-jpg.jpg

426 ms

faktor-3-tafel.png

faktor-3-tafel.png

429 ms

footprint-calculator-stage.jpg

footprint-calculator-stage.jpg

428 ms

2016-02-29-projekt-kickwinkel-gruppenbild-jpg.jpg

2016-02-29-projekt-kickwinkel-gruppenbild-jpg.jpg

429 ms

2016-02-29-tv-spot-sidolin-mit-abperleffekt-jpg.jpg

2016-02-29-tv-spot-sidolin-mit-abperleffekt-jpg.jpg

426 ms

2016-02-25-henkel-daten-und-fakten-2015-grafik.png

2016-02-25-henkel-daten-und-fakten-2015-grafik.png

460 ms

2016-02-25-henkel-daten-und-fakten-2015-grafik.png

2016-02-25-henkel-daten-und-fakten-2015-grafik.png

1975 ms

facebook-icon.png

facebook-icon.png

428 ms

twitter-icon.png

twitter-icon.png

434 ms

youtube-icon.png

youtube-icon.png

431 ms

linkedin-icon.png

linkedin-icon.png

432 ms

strategy-cube-german-grey-background.jpg

strategy-cube-german-grey-background.jpg

432 ms

persil-logo.png

persil-logo.png

491 ms

schwarzkopf-corporate.png

schwarzkopf-corporate.png

496 ms

loctite-logo.png

loctite-logo.png

504 ms

brands-and-business-logo-new.jpg

brands-and-business-logo-new.jpg

505 ms

pril-logo.png

pril-logo.png

642 ms

dial-logo.png

dial-logo.png

602 ms

bonderite-logo.png

bonderite-logo.png

595 ms

syoss-logo.png

syoss-logo.png

609 ms

technomelt-logo.png

technomelt-logo.png

608 ms

2015-sustainability-report-de-de-pdfpreviewimage.png

2015-sustainability-report-de-de-pdfpreviewimage.png

792 ms

polia.jpg

polia.jpg

695 ms

news-teaser-cover-annual-report-2015.jpg

news-teaser-cover-annual-report-2015.jpg

708 ms

ir-team.jpg

ir-team.jpg

703 ms

led-shutterstock-jpg.jpg

led-shutterstock-jpg.jpg

733 ms

2014-02-20-annual-results-press-conference.jpg

2014-02-20-annual-results-press-conference.jpg

795 ms

pressetwitter-jpg.png

pressetwitter-jpg.png

1011 ms

videodb_7401_27258_8078362_16x9_05_MQ.jpg

videodb_7401_27258_8078362_16x9_05_MQ.jpg

13 ms

icon-twitter-png.png

icon-twitter-png.png

792 ms

Default1.aspx

Default1.aspx

376 ms

Default.aspx

Default.aspx

374 ms

milowebpro-ttf.raw

milowebpro-ttf.raw

1014 ms

milowebpro-medium-ttf.raw

milowebpro-medium-ttf.raw

1196 ms

milowebpro-bold-ttf.raw

milowebpro-bold-ttf.raw

893 ms

icon-facebook-png.png

icon-facebook-png.png

803 ms

icon-youtube-png.png

icon-youtube-png.png

911 ms

icon-linkedin-png.png

icon-linkedin-png.png

991 ms

wt

wt

297 ms

215052-47236-215052-649508-647888-215052-47236

215052-47236-215052-649508-647888-215052-47236

827 ms

de

de

1408 ms

translation.bin

translation.bin

704 ms

navi-iconhome-png.png

navi-iconhome-png.png

775 ms

navi-iconclosed-png.png

navi-iconclosed-png.png

774 ms

icon-mycontent-png.png

icon-mycontent-png.png

787 ms

Default.aspx

Default.aspx

390 ms

Default1.aspx

Default1.aspx

330 ms

service-iconcontact-png.png

service-iconcontact-png.png

867 ms

service-iconaddcontent-png.png

service-iconaddcontent-png.png

862 ms

service-iconshare-png.png

service-iconshare-png.png

896 ms

service-iconprint-png.png

service-iconprint-png.png

1029 ms

sociallayer-bg-png.png

sociallayer-bg-png.png

1022 ms

swiper-arrow-left-png.png

swiper-arrow-left-png.png

1004 ms

swiper-arrow-right-png.png

swiper-arrow-right-png.png

973 ms

stagelinks-png.png

stagelinks-png.png

971 ms

stage-linkarrow-png.png

stage-linkarrow-png.png

973 ms

loader-lightgray-gif.gif

loader-lightgray-gif.gif

1078 ms

slider-linkarrow-png.png

slider-linkarrow-png.png

989 ms

icon-imgopen-png.png

icon-imgopen-png.png

983 ms

icon-download-png-png.png

icon-download-png-png.png

982 ms

icon-addcontent-png.png

icon-addcontent-png.png

1003 ms

button-videoplay-png.png

button-videoplay-png.png

976 ms

icon-ratingstar-lightgray-png.png

icon-ratingstar-lightgray-png.png

944 ms

icon-cardflipfront-white-png.png

icon-cardflipfront-white-png.png

955 ms

icon-cardflipback-white-png.png

icon-cardflipback-white-png.png

978 ms

icon-link-related-png.png

icon-link-related-png.png

984 ms

SM6_mobile.css

SM6_mobile.css

96 ms

jquery-1.4.2.min.js

jquery-1.4.2.min.js

417 ms

highcharts.js

highcharts.js

558 ms

highchart_config.js

highchart_config.js

290 ms

iframeResizer_child.js

iframeResizer_child.js

195 ms

pdf-download-bgnd-230x153-png.png

pdf-download-bgnd-230x153-png.png

945 ms

icon-download-pdf-png.png

icon-download-pdf-png.png

957 ms

icon-relatedlink-png.png

icon-relatedlink-png.png

982 ms

SM6_mobile.css

SM6_mobile.css

149 ms

jquery-1.4.2.min.js

jquery-1.4.2.min.js

414 ms

highcharts.js

highcharts.js

649 ms

highchart_config.js

highchart_config.js

335 ms

iframeResizer_child.js

iframeResizer_child.js

333 ms

dotted-line-gray-gif.gif

dotted-line-gray-gif.gif

917 ms

icon-link-remind-png.png

icon-link-remind-png.png

958 ms

icon-link-calendar-png.png

icon-link-calendar-png.png

957 ms

icon-link-share-png.png

icon-link-share-png.png

945 ms

icon-link-addtomycontent-png.png

icon-link-addtomycontent-png.png

881 ms

icon-cardflipfront-red-png.png

icon-cardflipfront-red-png.png

850 ms

icon-cardflipback-red-png.png

icon-cardflipback-red-png.png

828 ms

icon-phone-png.png

icon-phone-png.png

777 ms

icon-fax-png.png

icon-fax-png.png

773 ms

MiloWebPro.woff

MiloWebPro.woff

256 ms

icon-mail-png.png

icon-mail-png.png

773 ms

MiloWebPro.woff

MiloWebPro.woff

105 ms

icon-vcard-png.png

icon-vcard-png.png

768 ms

bulletpoint-png.png

bulletpoint-png.png

738 ms

accordion-arrow-active-png.png

accordion-arrow-active-png.png

742 ms

accordion-arrow-png.png

accordion-arrow-png.png

721 ms

henkel-duesseldorf-logo.jpg

henkel-duesseldorf-logo.jpg

725 ms

icon-link-related-png.png

icon-link-related-png.png

122 ms

Default1.aspx

Default1.aspx

198 ms

kasper-rorsted-annual-report-2015-jpg.jpg

kasper-rorsted-annual-report-2015-jpg.jpg

721 ms

faktor-3-tafel.png

faktor-3-tafel.png

1878 ms

footprint-calculator-stage.jpg

footprint-calculator-stage.jpg

1602 ms

2016-02-29-projekt-kickwinkel-gruppenbild-jpg.jpg

2016-02-29-projekt-kickwinkel-gruppenbild-jpg.jpg

662 ms

2016-02-29-tv-spot-sidolin-mit-abperleffekt-jpg.jpg

2016-02-29-tv-spot-sidolin-mit-abperleffekt-jpg.jpg

668 ms

icon-link-related-png.png

icon-link-related-png.png

114 ms

polia.jpg

polia.jpg

586 ms

Default.aspx

Default.aspx

386 ms

news-teaser-cover-annual-report-2015.jpg

news-teaser-cover-annual-report-2015.jpg

632 ms

led-shutterstock-jpg.jpg

led-shutterstock-jpg.jpg

656 ms

icon-glossaryclose-png.png

icon-glossaryclose-png.png

675 ms

icon-linkpfeil-text-png.png

icon-linkpfeil-text-png.png

690 ms

navi-switch-png.png

navi-switch-png.png

697 ms

slider-pointnavi-png.png

slider-pointnavi-png.png

725 ms

dummy-facebook.png

dummy-facebook.png

720 ms

dummy-twitter.png

dummy-twitter.png

719 ms

dummy-gplus.png

dummy-gplus.png

719 ms

icon-ratingstar-red-png.png

icon-ratingstar-red-png.png

722 ms

breakpoint1249.css

breakpoint1249.css

109 ms

breakpoint979.css

breakpoint979.css

104 ms

breakpoint729.css

breakpoint729.css

117 ms

breakpoint479.css

breakpoint479.css

103 ms

print.css

print.css

103 ms

icon-glossarynavigation-white-leftarrow-png.png

icon-glossarynavigation-white-leftarrow-png.png

98 ms

icon-glossarynavigation-white-rightarrow-png.png

icon-glossarynavigation-white-rightarrow-png.png

101 ms

Accessibility Review

henkel.de accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

High

[aria-*] attributes do not have valid values

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

henkel.de best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

henkel.de SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Henkel.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Henkel.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

henkel.de

Open Graph description is not detected on the main page of Henkel. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: