Tools & Wizards About Us
initial.co.uk screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    48% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 62% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

initial.co.uk

Initial UK | Washroom Hygiene and Healthcare Waste Services

Page Load Speed

2.1 sec in total

First Response

177 ms

Resources Loaded

1.7 sec

Page Rendered

189 ms

initial.co.uk screenshot

About Website

Welcome to initial.co.uk homepage info - get ready to check Initial best content for United Kingdom right away, or after learning these important things about initial.co.uk

Initial are one of the leading providers of washroom hygiene, vending, floor mat solutions and medical waste management services throughout the UK.

Visit initial.co.uk

Key Findings

We analyzed Initial.co.uk page load time and found that the first response time was 177 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

initial.co.uk performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value5.8 s

50/100

10%

TBT (Total Blocking Time)

Value2,050 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.098

90/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

initial.co.uk

177 ms

www.initial.co.uk

185 ms

min.normalizr_latest.css

82 ms

min.bootstrap_latest.css

242 ms

reset.css

166 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 35% of them (36 requests) were addressed to the original Initial.co.uk, 46% (48 requests) were made to Initial.com and 5% (5 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (620 ms) belongs to the original domain Initial.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 796.0 kB (53%)

Content Size

1.5 MB

After Optimization

707.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Initial.co.uk main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 545.3 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 42.9 kB

  • Original 51.8 kB
  • After minification 40.6 kB
  • After compression 8.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.2 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.9 kB or 83% of the original size.

Image Optimization

-16%

Potential reduce by 88.5 kB

  • Original 545.3 kB
  • After minification 456.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Initial needs image optimization as it can save up to 88.5 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-65%

Potential reduce by 347.5 kB

  • Original 537.4 kB
  • After minification 505.5 kB
  • After compression 189.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 347.5 kB or 65% of the original size.

CSS Optimization

-86%

Potential reduce by 317.1 kB

  • Original 368.5 kB
  • After minification 317.3 kB
  • After compression 51.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Initial.co.uk needs all CSS files to be minified and compressed as it can save up to 317.1 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 74 (75%)

Requests Now

99

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Initial. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

initial.co.uk

initial.co.uk

177 ms

www.initial.co.uk

www.initial.co.uk

185 ms

min.normalizr_latest.css

min.normalizr_latest.css

82 ms

min.bootstrap_latest.css

min.bootstrap_latest.css

242 ms

reset.css

reset.css

166 ms

pri-nav.css

pri-nav.css

174 ms

business-header.css

business-header.css

165 ms

main.css

main.css

252 ms

site-select.js

site-select.js

185 ms

colorbox.js

colorbox.js

166 ms

jquery.colorbox.js

jquery.colorbox.js

323 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

466 ms

bootstrap-transition.js

bootstrap-transition.js

249 ms

bootstrap-carousel.js

bootstrap-carousel.js

262 ms

bootstrap-dropdown.js

bootstrap-dropdown.js

318 ms

bootstrap-button.js

bootstrap-button.js

326 ms

bootstrap-tab.js

bootstrap-tab.js

326 ms

1519180566.js

1519180566.js

17 ms

2518980159.js

2518980159.js

138 ms

cookie-popup.js

cookie-popup.js

211 ms

responsive_v2.css

responsive_v2.css

259 ms

responsive_v2.html

responsive_v2.html

178 ms

colorbox.js

colorbox.js

83 ms

museo-sans-300.woff

museo-sans-300.woff

172 ms

ga.js

ga.js

92 ms

rTapTrack.min.js

rTapTrack.min.js

105 ms

analytics.js

analytics.js

105 ms

gtm.js

gtm.js

99 ms

ri.gif

ri.gif

98 ms

search-button.png

search-button.png

145 ms

search-button.png

search-button.png

87 ms

gb.gif

gb.gif

112 ms

xx.gif

xx.gif

177 ms

au.gif

au.gif

173 ms

at.gif

at.gif

174 ms

bs.gif

bs.gif

178 ms

bb.gif

bb.gif

178 ms

be.gif

be.gif

180 ms

bn.gif

bn.gif

254 ms

cz.gif

cz.gif

255 ms

dk.gif

dk.gif

256 ms

fj.gif

fj.gif

256 ms

fi.gif

fi.gif

257 ms

fr.gif

fr.gif

258 ms

de.gif

de.gif

335 ms

gr.gif

gr.gif

333 ms

gp.gif

gp.gif

334 ms

gy.gif

gy.gif

335 ms

hk.gif

hk.gif

336 ms

hu.gif

hu.gif

336 ms

id.gif

id.gif

413 ms

ie.gif

ie.gif

418 ms

it.gif

it.gif

416 ms

jm.gif

jm.gif

419 ms

jp.gif

jp.gif

419 ms

ke.gif

ke.gif

419 ms

lu.gif

lu.gif

491 ms

my.gif

my.gif

493 ms

mq.gif

mq.gif

495 ms

nl.gif

nl.gif

496 ms

nz.gif

nz.gif

497 ms

no.gif

no.gif

498 ms

ph.gif

ph.gif

570 ms

pl.gif

pl.gif

571 ms

pt.gif

pt.gif

573 ms

sg.gif

sg.gif

574 ms

initial-main-logo.jpg

initial-main-logo.jpg

160 ms

telephone.png

telephone.png

104 ms

envelope.png

envelope.png

102 ms

arrow-l.png

arrow-l.png

102 ms

arrow-r.png

arrow-r.png

102 ms

washroom_bg.png

washroom_bg.png

380 ms

initial-medical-home.jpg

initial-medical-home.jpg

326 ms

box_right_arrow.png

box_right_arrow.png

174 ms

mats.png

mats.png

324 ms

about_initial.png

about_initial.png

324 ms

our_blog.png

our_blog.png

449 ms

initial-hygiene.png

initial-hygiene.png

251 ms

googleplus.png

googleplus.png

332 ms

twitter-logo-ie.png

twitter-logo-ie.png

403 ms

linkedin-logo.png

linkedin-logo.png

620 ms

facebook-logo.png

facebook-logo.png

407 ms

uk-flag.jpg

uk-flag.jpg

414 ms

sk.gif

sk.gif

566 ms

__utm.gif

__utm.gif

38 ms

numberReplacement.json;jsessionid=

numberReplacement.json;jsessionid=

303 ms

conversion_async.js

conversion_async.js

16 ms

collect

collect

69 ms

collect

collect

43 ms

collect

collect

44 ms

bPZ.js

bPZ.js

70 ms

52 ms

za.gif

za.gif

471 ms

40 ms

ga-audiences

ga-audiences

39 ms

kr.gif

kr.gif

481 ms

es.gif

es.gif

483 ms

se.gif

se.gif

484 ms

ch.gif

ch.gif

482 ms

tw.gif

tw.gif

482 ms

tz.gif

tz.gif

483 ms

th.gif

th.gif

480 ms

tt.gif

tt.gif

481 ms

vn.gif

vn.gif

484 ms

Accessibility Review

initial.co.uk accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

initial.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

initial.co.uk SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Initial.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Initial.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

initial.co.uk

Open Graph description is not detected on the main page of Initial. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: