6 sec in total
1.6 sec
3.6 sec
851 ms
Click here to check amazing Isobel content for United Kingdom. Otherwise, check out these important facts you probably never knew about isobel.com
We are an independent, creative agency, delivering brand strategy and award-winning integrated communications for some of the UK's most loved brands
Visit isobel.comWe analyzed Isobel.com page load time and found that the first response time was 1.6 sec and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.
isobel.com performance score
name
value
score
weighting
Value3.9 s
26/100
10%
Value18.0 s
0/100
25%
Value6.5 s
39/100
10%
Value240 ms
85/100
30%
Value0.147
77/100
15%
Value9.7 s
28/100
10%
1587 ms
60 ms
46 ms
179 ms
21 ms
Our browser made a total of 50 requests to load all elements on the main page. We found that 72% of them (36 requests) were addressed to the original Isobel.com, 8% (4 requests) were made to Fonts.gstatic.com and 8% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Isobel.com.
Page size can be reduced by 666.2 kB (14%)
4.6 MB
3.9 MB
In fact, the total size of Isobel.com main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.
Potential reduce by 20.8 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.4 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.8 kB or 80% of the original size.
Potential reduce by 4.9 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Isobel images are well optimized though.
Potential reduce by 511.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 511.4 kB or 73% of the original size.
Potential reduce by 129.2 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Isobel.com needs all CSS files to be minified and compressed as it can save up to 129.2 kB or 85% of the original size.
Number of requests can be reduced by 26 (59%)
44
18
The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Isobel. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.
www.isobel.com
1587 ms
1e8ba9ec-3791-4adc-a77c-0cc41ebae4f8.css
60 ms
webfont.js
46 ms
modernizr.js
179 ms
embed.css
21 ms
style.css
208 ms
normalize.css
208 ms
webflow.css
208 ms
isobel.webflow.css
280 ms
jquery.js
349 ms
jquery-migrate.min.js
264 ms
embed-no-jquery.js
24 ms
css
30 ms
navigation.js
176 ms
skip-link-focus-fix.js
198 ms
jquery.sliphover.min.js
199 ms
infin.js
334 ms
twitter.js
332 ms
comment-reply.min.js
339 ms
webflow.js
469 ms
8KhZd3VQBtXTAznvKjw-kxsxEYwM7FgeyaSgU71cLG0.woff
5 ms
-_Ctzj9b56b8RgXW8FAriRsxEYwM7FgeyaSgU71cLG0.woff
8 ms
IczWvq5y_Cwwv_rBjOtT0w.woff
9 ms
xkvoNo9fC8O2RDydKj12bxsxEYwM7FgeyaSgU71cLG0.woff
8 ms
wp-emoji-release.min.js
234 ms
analytics.js
39 ms
analytics.js
53 ms
isobel_logo_grey.jpg
101 ms
isobel-logo.png
99 ms
chevron-small-down.svg
95 ms
iso_home_master_field.jpg
657 ms
iso_paralax_sign1.jpg
657 ms
iso_WORK_Maoam.jpg
612 ms
iso_WORK_DPK.jpg
537 ms
i_sign.jpg
624 ms
bird.jpg
901 ms
isobel_master_size.jpg
1065 ms
onairHIRES.jpg
1041 ms
isobel_master_size_BOR.jpg
1149 ms
CHRISTMAS_CARD1200x907_5.jpg
846 ms
shoes1.jpg
753 ms
phone.svg
849 ms
envelope.svg
940 ms
location.svg
942 ms
facebook.svg
994 ms
instagram.svg
1036 ms
twitter2.svg
1038 ms
4b978f72-bb48-46c3-909a-2a8cd2f8819c.woff
27 ms
collect
15 ms
collect
10 ms
isobel.com accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
isobel.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
isobel.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Isobel.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Isobel.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
isobel.com
Open Graph data is detected on the main page of Isobel. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: