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kiwicakes.co.nz screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

kiwicakes.co.nz

Kiwicakes

Page Load Speed

3.5 sec in total

First Response

661 ms

Resources Loaded

2.6 sec

Page Rendered

239 ms

kiwicakes.co.nz screenshot

About Website

Welcome to kiwicakes.co.nz homepage info - get ready to check Kiwicakes best content for New Zealand right away, or after learning these important things about kiwicakes.co.nz

Kiwicakes is New Zealand's largest online cake supplies and decoration store, with everything for cake, cupcake, chocolate and cookie creations, as well as a great range of party supplies.

Visit kiwicakes.co.nz

Key Findings

We analyzed Kiwicakes.co.nz page load time and found that the first response time was 661 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

kiwicakes.co.nz performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value460 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.049

99/100

15%

TTI (Time to Interactive)

Value8.5 s

38/100

10%

Network Requests Diagram

kiwicakes.co.nz

661 ms

kiwicakes.css

193 ms

newsimage.jpg

476 ms

kiwipurple.jpg

568 ms

b-aboutus.gif

384 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 44% of them (28 requests) were addressed to the original Kiwicakes.co.nz, 32% (20 requests) were made to Static.xx.fbcdn.net and 22% (14 requests) were made to Scontent.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Kiwicakes.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 24.8 kB (8%)

Content Size

322.1 kB

After Optimization

297.2 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Kiwicakes.co.nz main page is 322.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 305.6 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 10.2 kB

  • Original 14.1 kB
  • After minification 12.7 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.2 kB or 72% of the original size.

Image Optimization

-4%

Potential reduce by 12.6 kB

  • Original 305.6 kB
  • After minification 293.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kiwicakes images are well optimized though.

CSS Optimization

-85%

Potential reduce by 2.0 kB

  • Original 2.3 kB
  • After minification 2.0 kB
  • After compression 357 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kiwicakes.co.nz needs all CSS files to be minified and compressed as it can save up to 2.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (58%)

Requests Now

62

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiwicakes. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

kiwicakes.co.nz

kiwicakes.co.nz

661 ms

kiwicakes.css

kiwicakes.css

193 ms

newsimage.jpg

newsimage.jpg

476 ms

kiwipurple.jpg

kiwipurple.jpg

568 ms

b-aboutus.gif

b-aboutus.gif

384 ms

b-products.gif

b-products.gif

386 ms

b-order.gif

b-order.gif

391 ms

b-terms.gif

b-terms.gif

391 ms

b-newsletter.gif

b-newsletter.gif

390 ms

b-blog.gif

b-blog.gif

576 ms

b-wholesale.gif

b-wholesale.gif

578 ms

b-links.gif

b-links.gif

586 ms

b-contact.gif

b-contact.gif

585 ms

b-home.gif

b-home.gif

586 ms

mobileapp.jpg

mobileapp.jpg

780 ms

operationsugar.jpg

operationsugar.jpg

781 ms

wherebanner.jpg

wherebanner.jpg

1528 ms

likebox.php

likebox.php

259 ms

bg-icing.gif

bg-icing.gif

1357 ms

ebiMDO3r-8l.css

ebiMDO3r-8l.css

172 ms

jGc-59L_9lo.css

jGc-59L_9lo.css

213 ms

6qHpHChjY_J.css

6qHpHChjY_J.css

255 ms

ztINr5qMqM_.css

ztINr5qMqM_.css

341 ms

uVjHKJ0glvg.css

uVjHKJ0glvg.css

331 ms

q68gy-v_YMF.js

q68gy-v_YMF.js

369 ms

FJmpeSpHpjS.js

FJmpeSpHpjS.js

397 ms

0wM5s1Khldu.js

0wM5s1Khldu.js

292 ms

1bNoFZUdlYZ.js

1bNoFZUdlYZ.js

293 ms

njO1TPvGzoR.js

njO1TPvGzoR.js

352 ms

1QuX41zDRrx.js

1QuX41zDRrx.js

350 ms

Oagsvfb4VWi.js

Oagsvfb4VWi.js

437 ms

LTv6ZK-5zxz.js

LTv6ZK-5zxz.js

492 ms

1FCa-btixu2.js

1FCa-btixu2.js

460 ms

1234822_10152199393087505_2058561091_n.jpg

1234822_10152199393087505_2058561091_n.jpg

184 ms

1497160_10152199393397505_661249145_n.jpg

1497160_10152199393397505_661249145_n.jpg

250 ms

11693922_10153411941158472_6153969957033417522_n.jpg

11693922_10153411941158472_6153969957033417522_n.jpg

338 ms

19704_10152966518739232_8384206932716569299_n.jpg

19704_10152966518739232_8384206932716569299_n.jpg

294 ms

10660130_1180353511982309_5352999201164259277_n.jpg

10660130_1180353511982309_5352999201164259277_n.jpg

294 ms

941067_10208493344188545_5899337626771107399_n.jpg

941067_10208493344188545_5899337626771107399_n.jpg

336 ms

1934467_10153953454564258_2581989860411036368_n.jpg

1934467_10153953454564258_2581989860411036368_n.jpg

294 ms

384227_10154010517292505_3567975955097339776_n.jpg

384227_10154010517292505_3567975955097339776_n.jpg

351 ms

10398565_10154010511797505_6113106132232483942_n.jpg

10398565_10154010511797505_6113106132232483942_n.jpg

451 ms

12717602_10154007128612505_876323490222871644_n.jpg

12717602_10154007128612505_876323490222871644_n.jpg

569 ms

1928929_245850629084472_5858627574375027001_n.png

1928929_245850629084472_5858627574375027001_n.png

520 ms

10478660_10154003047562505_2881294733065754790_n.jpg

10478660_10154003047562505_2881294733065754790_n.jpg

421 ms

534138_10154003047802505_5409591435325757875_n.jpg

534138_10154003047802505_5409591435325757875_n.jpg

409 ms

1383070_10154003049597505_2386234291168913770_n.jpg

1383070_10154003049597505_2386234291168913770_n.jpg

425 ms

wL6VQj7Ab77.png

wL6VQj7Ab77.png

113 ms

s7jcwEQH7Sx.png

s7jcwEQH7Sx.png

114 ms

QDwYpIaRyfG.png

QDwYpIaRyfG.png

115 ms

K00K-UgnsKu.png

K00K-UgnsKu.png

114 ms

I6-MnjEovm5.js

I6-MnjEovm5.js

45 ms

pQrUxxo5oQp.js

pQrUxxo5oQp.js

82 ms

b-aboutus-on.gif

b-aboutus-on.gif

209 ms

b-products-on.gif

b-products-on.gif

208 ms

b-order-on.gif

b-order-on.gif

210 ms

b-terms-on.gif

b-terms-on.gif

211 ms

b-newsletter-on.gif

b-newsletter-on.gif

210 ms

b-blog-on.gif

b-blog-on.gif

210 ms

b-wholesale-on.gif

b-wholesale-on.gif

400 ms

b-links-on.gif

b-links-on.gif

401 ms

b-contact-on.gif

b-contact-on.gif

402 ms

b-home-on.gif

b-home-on.gif

403 ms

Accessibility Review

kiwicakes.co.nz accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

kiwicakes.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

kiwicakes.co.nz SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiwicakes.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Kiwicakes.co.nz main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

kiwicakes.co.nz

Open Graph description is not detected on the main page of Kiwicakes. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: