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Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

loftgroup.com.au

Lofty – Just another WordPress site

Page Load Speed

6.7 sec in total

First Response

1.1 sec

Resources Loaded

5.2 sec

Page Rendered

414 ms

loftgroup.com.au screenshot

About Website

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Key Findings

We analyzed Loftgroup.com.au page load time and found that the first response time was 1.1 sec and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

loftgroup.com.au performance score

0

Network Requests Diagram

loftgroup.com.au

1123 ms

style.css

670 ms

nivo-slider.css

464 ms

frs.css

469 ms

frs-position.css

476 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 42% of them (45 requests) were addressed to the original Loftgroup.com.au, 7% (8 requests) were made to Px.owneriq.net and 6% (6 requests) were made to Dsum-sec.casalemedia.com. The less responsive or slowest element that took the longest time to load (3.5 sec) belongs to the original domain Loftgroup.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (28%)

Content Size

4.8 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Loftgroup.com.au main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 206.2 kB

  • Original 230.3 kB
  • After minification 227.5 kB
  • After compression 24.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 206.2 kB or 90% of the original size.

Image Optimization

-12%

Potential reduce by 452.0 kB

  • Original 3.7 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Loftgroup needs image optimization as it can save up to 452.0 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-75%

Potential reduce by 637.8 kB

  • Original 849.9 kB
  • After minification 795.6 kB
  • After compression 212.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 637.8 kB or 75% of the original size.

CSS Optimization

-83%

Potential reduce by 58.3 kB

  • Original 70.3 kB
  • After minification 54.5 kB
  • After compression 12.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Loftgroup.com.au needs all CSS files to be minified and compressed as it can save up to 58.3 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 55 (62%)

Requests Now

89

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Loftgroup. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

loftgroup.com.au

loftgroup.com.au

1123 ms

style.css

style.css

670 ms

nivo-slider.css

nivo-slider.css

464 ms

frs.css

frs.css

469 ms

frs-position.css

frs-position.css

476 ms

css

css

24 ms

jquery.min.js

jquery.min.js

9 ms

jquery.nivo.slider.js

jquery.nivo.slider.js

483 ms

jquery.imageScroller.js

jquery.imageScroller.js

576 ms

jquery.masonry.min.js

jquery.masonry.min.js

705 ms

jquery.infinitescroll.min.js

jquery.infinitescroll.min.js

705 ms

frs.js

frs.js

710 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

726 ms

imagesloaded.min.js

imagesloaded.min.js

810 ms

frs-buttonskin-white.css

frs-buttonskin-white.css

581 ms

zenbox.js

zenbox.js

65 ms

shareaholic.js

shareaholic.js

31 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

335 ms

103ff60fb658bdcb9701ece237947353.json

103ff60fb658bdcb9701ece237947353.json

87 ms

ga.js

ga.js

22 ms

logo.png

logo.png

263 ms

shareslide.png

shareslide.png

301 ms

Apple.png

Apple.png

263 ms

Android.png

Android.png

395 ms

Microsoft.png

Microsoft.png

396 ms

Facebook.png

Facebook.png

506 ms

Twitter.png

Twitter.png

505 ms

Linkedin.png

Linkedin.png

505 ms

Pinterest.png

Pinterest.png

519 ms

Google+.png

Google+.png

558 ms

banner2.png

banner2.png

1510 ms

Ke%C2%A6%C3%BCrastase-Banner-1.png

Ke%C2%A6%C3%BCrastase-Banner-1.png

2335 ms

LorealBanner2.png

LorealBanner2.png

1946 ms

process-integration.png

process-integration.png

2111 ms

TOAH-Banner.png

TOAH-Banner.png

1862 ms

Skillslive-Student-Banner.png

Skillslive-Student-Banner.png

2635 ms

Maurice-Meade-Banner.png

Maurice-Meade-Banner.png

2883 ms

CDRT.png

CDRT.png

2983 ms

shutterstock_196015991.png

shutterstock_196015991.png

3147 ms

home-1.png

home-1.png

3034 ms

home-2.png

home-2.png

2802 ms

insite.png

insite.png

3108 ms

shutterstock_245098285%202.png

shutterstock_245098285%202.png

3496 ms

tiss.png

tiss.png

3344 ms

news-list.png

news-list.png

3208 ms

ProximaNovaBold.woff

ProximaNovaBold.woff

3260 ms

ProximaNovaReg.woff

ProximaNovaReg.woff

3341 ms

officinasansstd-book-webfont.woff

officinasansstd-book-webfont.woff

3380 ms

officinasansstd-bold-webfont.woff

officinasansstd-bold-webfont.woff

3422 ms

__utm.gif

__utm.gif

53 ms

shrMain.min.js

shrMain.min.js

10 ms

read_more_icon.jpg

read_more_icon.jpg

103 ms

loftgroup.png

loftgroup.png

3412 ms

jquery.min.js

jquery.min.js

94 ms

zenbox.css

zenbox.css

44 ms

analytics.js

analytics.js

52 ms

close_big.png

close_big.png

98 ms

loading.gif

loading.gif

3291 ms

pageview.gif

pageview.gif

19 ms

loading.html

loading.html

61 ms

load_large.gif

load_large.gif

48 ms

vglnk.js

vglnk.js

26 ms

partners.js

partners.js

200 ms

pixel.gif

pixel.gif

7 ms

pixel.gif

pixel.gif

8 ms

sholic.js

sholic.js

72 ms

usermatch

usermatch

215 ms

beacon.js

beacon.js

5 ms

cms-sh2c.html

cms-sh2c.html

61 ms

ping_match.gif

ping_match.gif

11 ms

eexelate.js

eexelate.js

42 ms

189 ms

2964

2964

25 ms

pixel

pixel

41 ms

rs

rs

10 ms

ep

ep

86 ms

pixel

pixel

17 ms

39 ms

match-result

match-result

34 ms

net.php

net.php

9 ms

pixel

pixel

19 ms

generic

generic

8 ms

generic

generic

7 ms

xrefid.xgi

xrefid.xgi

6 ms

usermatch

usermatch

116 ms

pixel.gif

pixel.gif

42 ms

pixel.gif

pixel.gif

21 ms

ep

ep

42 ms

xrefid.xgi

xrefid.xgi

10 ms

pixel

pixel

14 ms

cm

cm

220 ms

Vu6u28AoJVkAANe2hcYAAAEn%26630

Vu6u28AoJVkAANe2hcYAAAEn%26630

141 ms

i.gif

i.gif

129 ms

cs

cs

128 ms

ecs

ecs

324 ms

ping

ping

87 ms

rum

rum

192 ms

domains

domains

59 ms

crum

crum

261 ms

pixel

pixel

20 ms

cfcm.ashx

cfcm.ashx

5 ms

crum

crum

244 ms

m

m

67 ms

crum

crum

120 ms

rum

rum

119 ms

ermcm

ermcm

80 ms

crum

crum

59 ms

SEO Factors

loftgroup.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Loftgroup.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Loftgroup.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

loftgroup.com.au

Open Graph description is not detected on the main page of Loftgroup. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: