Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

marketingweekawards.co.uk

Awards at the sharp end – Marketing Week

Page Load Speed

5.7 sec in total

First Response

415 ms

Resources Loaded

4.8 sec

Page Rendered

496 ms

marketingweekawards.co.uk screenshot

About Website

Welcome to marketingweekawards.co.uk homepage info - get ready to check Marketing Week Awards best content right away, or after learning these important things about marketingweekawards.co.uk

Visit marketingweekawards.co.uk

Key Findings

We analyzed Marketingweekawards.co.uk page load time and found that the first response time was 415 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster. This domain responded with an error, which can significantly jeopardize Marketingweekawards.co.uk rating and web reputation

Performance Metrics

marketingweekawards.co.uk performance score

0

Network Requests Diagram

marketingweekawards.co.uk

415 ms

1023 ms

wp-emoji-release.min.js

160 ms

ui.css

180 ms

slick.css

183 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Marketingweekawards.co.uk, 25% (28 requests) were made to Marketingweek.com and 23% (25 requests) were made to D1t6gdblzuqy70.cloudfront.net. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source S3-eu-central-1.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (54%)

Content Size

2.1 MB

After Optimization

962.4 kB

In fact, the total size of Marketingweekawards.co.uk main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 234.5 kB

  • Original 290.9 kB
  • After minification 286.8 kB
  • After compression 56.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 234.5 kB or 81% of the original size.

Image Optimization

-8%

Potential reduce by 44.4 kB

  • Original 560.4 kB
  • After minification 516.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Week Awards images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 720.6 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 370.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 720.6 kB or 66% of the original size.

CSS Optimization

-85%

Potential reduce by 108.2 kB

  • Original 127.9 kB
  • After minification 96.5 kB
  • After compression 19.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingweekawards.co.uk needs all CSS files to be minified and compressed as it can save up to 108.2 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 52 (63%)

Requests Now

83

After Optimization

31

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Week Awards. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

SEO Factors

marketingweekawards.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingweekawards.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketingweekawards.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Marketing Week Awards. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: