Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

marketmetrix.com

Qualtrics XM: The Leading Experience Management Software

Page Load Speed

5.9 sec in total

First Response

176 ms

Resources Loaded

4.3 sec

Page Rendered

1.4 sec

marketmetrix.com screenshot

About Website

Welcome to marketmetrix.com homepage info - get ready to check Marketmetrix best content for United States right away, or after learning these important things about marketmetrix.com

Know what your customers and employees need, when they need it, and deliver it every time with powerful, AI driven Experience Management (XM) software.

Visit marketmetrix.com

Key Findings

We analyzed Marketmetrix.com page load time and found that the first response time was 176 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

marketmetrix.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value13.0 s

0/100

25%

SI (Speed Index)

Value12.9 s

2/100

10%

TBT (Total Blocking Time)

Value4,670 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.069

96/100

15%

TTI (Time to Interactive)

Value27.6 s

0/100

10%

Network Requests Diagram

marketmetrix.com

176 ms

197 ms

2758101280.js

43 ms

language-selector.css

253 ms

font-awesome.min.css

279 ms

Our browser made a total of 109 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Marketmetrix.com, 51% (56 requests) were made to Clarabridge.com and 6% (7 requests) were made to Static.olark.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Clarabridge.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (37%)

Content Size

3.6 MB

After Optimization

2.2 MB

In fact, the total size of Marketmetrix.com main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 43.7 kB

  • Original 55.9 kB
  • After minification 54.1 kB
  • After compression 12.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.7 kB or 78% of the original size.

Image Optimization

-15%

Potential reduce by 337.1 kB

  • Original 2.3 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Marketmetrix needs image optimization as it can save up to 337.1 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 501.0 kB

  • Original 725.2 kB
  • After minification 722.1 kB
  • After compression 224.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 501.0 kB or 69% of the original size.

CSS Optimization

-88%

Potential reduce by 446.8 kB

  • Original 505.8 kB
  • After minification 427.5 kB
  • After compression 59.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketmetrix.com needs all CSS files to be minified and compressed as it can save up to 446.8 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 70 (71%)

Requests Now

98

After Optimization

28

The browser has sent 98 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketmetrix. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

marketmetrix.com accessibility score

75

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

marketmetrix.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

marketmetrix.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketmetrix.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketmetrix.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Marketmetrix. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: