Report Summary

  • 68

    Performance

    Renders faster than
    80% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

mpm.com.mx

Medios Publicitarios Mexicanos

Page Load Speed

1.8 sec in total

First Response

266 ms

Resources Loaded

1.2 sec

Page Rendered

350 ms

mpm.com.mx screenshot

About Website

Click here to check amazing Mpm content for Mexico. Otherwise, check out these important facts you probably never knew about mpm.com.mx

Medios Publicitarios Mexicanos: Tarifas de Publicidad, Información sobre Medios y Agencias de Publicidad.

Visit mpm.com.mx

Key Findings

We analyzed Mpm.com.mx page load time and found that the first response time was 266 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

mpm.com.mx performance score

68

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.038

100/100

15%

TTI (Time to Interactive)

Value5.9 s

65/100

10%

Network Requests Diagram

mpm.com.mx

266 ms

jquery.js

324 ms

jquery-ui.min.js

348 ms

screen.css

409 ms

ie.css

348 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 79% of them (34 requests) were addressed to the original Mpm.com.mx, 7% (3 requests) were made to I2.wp.com and 5% (2 requests) were made to Sizq.net. The less responsive or slowest element that took the longest time to load (451 ms) relates to the external source Sizq.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 499.7 kB (38%)

Content Size

1.3 MB

After Optimization

823.9 kB

In fact, the total size of Mpm.com.mx main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 710.3 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 18.8 kB

  • Original 23.9 kB
  • After minification 21.1 kB
  • After compression 5.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.9 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.8 kB or 79% of the original size.

Image Optimization

-3%

Potential reduce by 24.7 kB

  • Original 710.3 kB
  • After minification 685.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mpm images are well optimized though.

JavaScript Optimization

-77%

Potential reduce by 432.3 kB

  • Original 558.7 kB
  • After minification 436.7 kB
  • After compression 126.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 432.3 kB or 77% of the original size.

CSS Optimization

-78%

Potential reduce by 23.8 kB

  • Original 30.6 kB
  • After minification 24.0 kB
  • After compression 6.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mpm.com.mx needs all CSS files to be minified and compressed as it can save up to 23.8 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (36%)

Requests Now

42

After Optimization

27

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mpm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

mpm.com.mx accessibility score

70

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

mpm.com.mx best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

mpm.com.mx SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    ES

  • Language Claimed

    ES

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mpm.com.mx can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and it matches the claimed language. Our system also found out that Mpm.com.mx main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Mpm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: