Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

natura.net

Natura

Page Load Speed

5.3 sec in total

First Response

192 ms

Resources Loaded

4.6 sec

Page Rendered

436 ms

natura.net screenshot

About Website

Visit natura.net now to see the best up-to-date Natura content for Brazil and also check out these interesting facts you probably never knew about natura.net

Visit natura.net

Key Findings

We analyzed Natura.net page load time and found that the first response time was 192 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

natura.net performance score

0

Network Requests Diagram

www.natura.com.br

192 ms

css_xE-rWrJf-fncB6ztZfd2huxqgxu4WO-qwma6Xer30m4.css

10 ms

css_DKsh96JZzcnSgplqCDn2q7ebGuwOnt1VVshqpu0Ro9o.css

10 ms

css_ki3XiugVuypreXa1CUj2hmW8nEpPUHOKPpL3yCc6fgw.css

10 ms

css_Fr4aFDcoc5Gp69CRVvP2q7rDlCbZMQaAFdLUXslFKVs.css

11 ms

Our browser made a total of 341 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Natura.net, 2% (6 requests) were made to Facebook.com and 1% (3 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (549 ms) relates to the external source Natura.com.br.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (29%)

Content Size

6.6 MB

After Optimization

4.7 MB

In fact, the total size of Natura.net main page is 6.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 119.7 kB

  • Original 141.2 kB
  • After minification 137.9 kB
  • After compression 21.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 119.7 kB or 85% of the original size.

Image Optimization

-6%

Potential reduce by 254.4 kB

  • Original 4.4 MB
  • After minification 4.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Natura images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 994.8 kB

  • Original 1.4 MB
  • After minification 1.3 MB
  • After compression 384.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 994.8 kB or 72% of the original size.

CSS Optimization

-83%

Potential reduce by 530.2 kB

  • Original 637.9 kB
  • After minification 608.9 kB
  • After compression 107.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Natura.net needs all CSS files to be minified and compressed as it can save up to 530.2 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (13%)

Requests Now

334

After Optimization

292

The browser has sent 334 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Natura. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

SEO Factors

natura.net SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    PT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Natura.net can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is Portuguese. Our system also found out that Natura.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Natura. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: