Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

newwaves.com.au

New Waves

Page Load Speed

19.2 sec in total

First Response

4.3 sec

Resources Loaded

14.7 sec

Page Rendered

203 ms

newwaves.com.au screenshot

About Website

Visit newwaves.com.au now to see the best up-to-date New Waves content for Australia and also check out these interesting facts you probably never knew about newwaves.com.au

Since 2003, New Waves has aspired to manufacture consistent value for money promotional products and apparel.We now offer patented and unique merchandise items sourced from various countries around th...

Visit newwaves.com.au

Key Findings

We analyzed Newwaves.com.au page load time and found that the first response time was 4.3 sec and then it took 14.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

newwaves.com.au performance score

0

Network Requests Diagram

newwaves.com.au

4348 ms

global.css

1460 ms

jquery-1.7.1.min.js

1736 ms

jquery-ui.js

2455 ms

jQueryRotate.2.2.js

982 ms

Our browser made a total of 245 requests to load all elements on the main page. We found that 23% of them (56 requests) were addressed to the original Newwaves.com.au, 76% (187 requests) were made to Fst.newwaves.com.au and 1% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (4.3 sec) belongs to the original domain Newwaves.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (32%)

Content Size

3.3 MB

After Optimization

2.2 MB

In fact, the total size of Newwaves.com.au main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 163.2 kB

  • Original 183.8 kB
  • After minification 127.9 kB
  • After compression 20.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 55.9 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 163.2 kB or 89% of the original size.

Image Optimization

-12%

Potential reduce by 276.6 kB

  • Original 2.3 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, New Waves needs image optimization as it can save up to 276.6 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-80%

Potential reduce by 525.9 kB

  • Original 660.3 kB
  • After minification 474.7 kB
  • After compression 134.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 525.9 kB or 80% of the original size.

CSS Optimization

-83%

Potential reduce by 78.0 kB

  • Original 93.7 kB
  • After minification 70.2 kB
  • After compression 15.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newwaves.com.au needs all CSS files to be minified and compressed as it can save up to 78.0 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (8%)

Requests Now

244

After Optimization

224

The browser has sent 244 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Waves. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

SEO Factors

newwaves.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newwaves.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Newwaves.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of New Waves. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: