Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

nikebiz.com

Nike News - The official news website for NIKE, Inc.

Page Load Speed

33.2 sec in total

First Response

847 ms

Resources Loaded

22.3 sec

Page Rendered

10.1 sec

nikebiz.com screenshot

About Website

Visit nikebiz.com now to see the best up-to-date NIKE Biz content for United States and also check out these interesting facts you probably never knew about nikebiz.com

Read the latest NIKE, Inc. news and press releases, search for jobs, find stock information and learn about corporate responsibility.

Visit nikebiz.com

Key Findings

We analyzed Nikebiz.com page load time and found that the first response time was 847 ms and then it took 32.4 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

nikebiz.com performance score

0

Network Requests Diagram

nikebiz.com

847 ms

nikeinc.com

90 ms

news.nike.com

1375 ms

video-js.css

793 ms

font-awesome.min.css

1119 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Nikebiz.com, 40% (10 requests) were made to News.nike.com and 12% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (13 sec) relates to the external source S3.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (41%)

Content Size

3.3 MB

After Optimization

1.9 MB

In fact, the total size of Nikebiz.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 63.9 kB

  • Original 76.1 kB
  • After minification 68.3 kB
  • After compression 12.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.9 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 56 B

  • Original 971.8 kB
  • After minification 971.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. NIKE Biz images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 856.1 kB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 448.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 856.1 kB or 66% of the original size.

CSS Optimization

-47%

Potential reduce by 421.1 kB

  • Original 898.5 kB
  • After minification 890.6 kB
  • After compression 477.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nikebiz.com needs all CSS files to be minified and compressed as it can save up to 421.1 kB or 47% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (61%)

Requests Now

18

After Optimization

7

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of NIKE Biz. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

SEO Factors

nikebiz.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nikebiz.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nikebiz.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of NIKE Biz. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: