Tools & Wizards About Us
poolshopdirect.com.au screenshot

Report Summary

  • 77

    Performance

    Renders faster than
    85% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

poolshopdirect.com.au

Pool Shop Direct | Online Swimming Pool Supplies at Great Prices | Australia Wide Delivery

Page Load Speed

1.7 sec in total

First Response

400 ms

Resources Loaded

993 ms

Page Rendered

301 ms

poolshopdirect.com.au screenshot

About Website

Visit poolshopdirect.com.au now to see the best up-to-date Pool Shop Direct content and also check out these interesting facts you probably never knew about poolshopdirect.com.au

Pool Shop Direct supplies online pool sales of swimming pool equipment including above ground swimming pools, auto pool cleaners, pool pumps, salt water chlorinators, cartridge filters, sand filters, ...

Visit poolshopdirect.com.au

Key Findings

We analyzed Poolshopdirect.com.au page load time and found that the first response time was 400 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

poolshopdirect.com.au performance score

77

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

38/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value50 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value4.5 s

82/100

10%

Network Requests Diagram

poolshopdirect.com.au

400 ms

css

27 ms

uniform.default.css

59 ms

styles.css

62 ms

styles.css

79 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Poolshopdirect.com.au, 42% (35 requests) were made to Cdn5.bigcommerce.com and 24% (20 requests) were made to Cdn6.bigcommerce.com. The less responsive or slowest element that took the longest time to load (400 ms) belongs to the original domain Poolshopdirect.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 544.6 kB (25%)

Content Size

2.1 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Poolshopdirect.com.au main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 62.7 kB

  • Original 73.8 kB
  • After minification 66.6 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.7 kB or 85% of the original size.

Image Optimization

-4%

Potential reduce by 59.6 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pool Shop Direct images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 230.5 kB

  • Original 325.9 kB
  • After minification 262.6 kB
  • After compression 95.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 230.5 kB or 71% of the original size.

CSS Optimization

-83%

Potential reduce by 191.9 kB

  • Original 231.8 kB
  • After minification 180.2 kB
  • After compression 40.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Poolshopdirect.com.au needs all CSS files to be minified and compressed as it can save up to 191.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (53%)

Requests Now

80

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pool Shop Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

poolshopdirect.com.au

poolshopdirect.com.au

400 ms

css

css

27 ms

uniform.default.css

uniform.default.css

59 ms

styles.css

styles.css

62 ms

styles.css

styles.css

79 ms

iselector.css

iselector.css

73 ms

flexslider.css

flexslider.css

71 ms

slide-show.css

slide-show.css

72 ms

styles-slide-show.css

styles-slide-show.css

71 ms

social.css

social.css

84 ms

white.css

white.css

96 ms

product.attributes.css

product.attributes.css

93 ms

ui.all.css

ui.all.css

91 ms

product.quickview.css

product.quickview.css

94 ms

imodal.css

imodal.css

101 ms

media.css

media.css

47 ms

jquery.min.js

jquery.min.js

106 ms

menudrop.js

menudrop.js

42 ms

common.js

common.js

53 ms

iselector.js

iselector.js

52 ms

jquery.flexslider.js

jquery.flexslider.js

68 ms

viewport.js

viewport.js

74 ms

jquery.autobox.js

jquery.autobox.js

74 ms

jquery.uniform.min.js

jquery.uniform.min.js

79 ms

init.js

init.js

73 ms

imagesLoaded.js

imagesLoaded.js

80 ms

jquery.cycle2.min.js

jquery.cycle2.min.js

91 ms

site.js

site.js

101 ms

jquery-ui.min.js

jquery-ui.min.js

146 ms

quickview.js

quickview.js

96 ms

jquery.form.js

jquery.form.js

124 ms

imodal.js

imodal.js

123 ms

quicksearch.js

quicksearch.js

125 ms

bc_pinstrumentation.min.js

bc_pinstrumentation.min.js

123 ms

visitor.js

visitor.js

124 ms

ga.js

ga.js

27 ms

analytics.min.js

analytics.min.js

227 ms

__utm.gif

__utm.gif

204 ms

beacon_api.js

beacon_api.js

185 ms

ajax-loader.gif

ajax-loader.gif

186 ms

PSD-LOGO.png

PSD-LOGO.png

179 ms

ei-series-generator2__82281.1318917211.168.168.png

ei-series-generator2__82281.1318917211.168.168.png

173 ms

index.php

index.php

127 ms

slide__47200.jpg

slide__47200.jpg

126 ms

kateslide.png

kateslide.png

204 ms

Slide3.png

Slide3.png

218 ms

Pool_shop_direct_Hurlcon_Sand_Filter__81710.1345524893.168.168.jpg

Pool_shop_direct_Hurlcon_Sand_Filter__81710.1345524893.168.168.jpg

86 ms

classic_stainless_steel_ladder__37134.1274490740.168.168.jpg

classic_stainless_steel_ladder__37134.1274490740.168.168.jpg

86 ms

accessories-liners-dark-blue__88656.1295578576.168.168.jpg

accessories-liners-dark-blue__88656.1295578576.168.168.jpg

86 ms

wedding-wte-1_zpsaa598df9__28128.1379899076.168.168.jpg

wedding-wte-1_zpsaa598df9__28128.1379899076.168.168.jpg

91 ms

Viron_chlorinator_lid_open__50387.1385960990.168.168.jpg

Viron_chlorinator_lid_open__50387.1385960990.168.168.jpg

90 ms

IMG_1602__89076.1453341149.168.168.JPG

IMG_1602__89076.1453341149.168.168.JPG

90 ms

big_splash_slide__10061.1274491159.168.168.jpg

big_splash_slide__10061.1274491159.168.168.jpg

123 ms

hxl1__46010.1452132284.168.168.jpg

hxl1__46010.1452132284.168.168.jpg

118 ms

ClassicLittleDipper__55231.1274413106.168.168.jpg

ClassicLittleDipper__55231.1274413106.168.168.jpg

120 ms

Classic_Skimmer_Basket__37688.1274502893.168.168.jpg

Classic_Skimmer_Basket__37688.1274502893.168.168.jpg

121 ms

icon_cart.png

icon_cart.png

75 ms

icon_compare.png

icon_compare.png

80 ms

RSS.gif

RSS.gif

31 ms

IcoRating5.png

IcoRating5.png

79 ms

IcoRating4.png

IcoRating4.png

74 ms

IcoRating0.png

IcoRating0.png

78 ms

phoneIcon.png

phoneIcon.png

78 ms

wishlist.png

wishlist.png

77 ms

cart.png

cart.png

78 ms

search.png

search.png

77 ms

square.png

square.png

79 ms

square-orange.png

square-orange.png

79 ms

backtotop.png

backtotop.png

84 ms

square-dark.png

square-dark.png

83 ms

sprite-social-default.png

sprite-social-default.png

87 ms

menu-arrow-white.png

menu-arrow-white.png

81 ms

smalldots.png

smalldots.png

83 ms

Robstep_Silversml__61170.1392088677.168.168.png

Robstep_Silversml__61170.1392088677.168.168.png

80 ms

2191__51120.1320384603.168.168.png

2191__51120.1320384603.168.168.png

86 ms

pool_shop_direct_ASA-0344__43176.1323996257.168.168.png

pool_shop_direct_ASA-0344__43176.1323996257.168.168.png

85 ms

pool_shop_direct_ASA-0513__40045.1323994263.168.168.png

pool_shop_direct_ASA-0513__40045.1323994263.168.168.png

85 ms

Y_TKV6o8WovbUd3m_X9aAA.ttf

Y_TKV6o8WovbUd3m_X9aAA.ttf

23 ms

HqHm7BVC_nzzTui2lzQTDaCWcynf_cDxXwCLxiixG1c.ttf

HqHm7BVC_nzzTui2lzQTDaCWcynf_cDxXwCLxiixG1c.ttf

23 ms

bH7276GfdCjMjApa_dkG6aCWcynf_cDxXwCLxiixG1c.ttf

bH7276GfdCjMjApa_dkG6aCWcynf_cDxXwCLxiixG1c.ttf

23 ms

fornax.min.js

fornax.min.js

66 ms

carouselControls_08.png

carouselControls_08.png

23 ms

carouselControls_03.png

carouselControls_03.png

24 ms

carouselControls_06.png

carouselControls_06.png

23 ms

Accessibility Review

poolshopdirect.com.au accessibility score

58

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

poolshopdirect.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

poolshopdirect.com.au SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Poolshopdirect.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Poolshopdirect.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

poolshopdirect.com.au

Open Graph description is not detected on the main page of Pool Shop Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: