Analyze PR Insider - Новости индустрии Fashion, PR, Media, календарь светстких событий и мероприятий

Page load speed analysis

  • 49/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    614 ms

  • Resources loaded

    22.4 sec

  • Page rendered

    494 ms

  • Total page load time

    23.5 sec

Click here to check amazing PR Insider content for Russia. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 614 ms and then it took 22.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Page optimization

  • HTML 11.3 kB
    Images 0 B
    Javascripts 135.7 kB
    CSS 0 B

    In fact, the total size of main page is 147.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 135.7 kB which makes up the majority of the site volume.

    • Original 11.3 kB
    • After minification 10.4 kB
    • After compression 3.4 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.9 kB or 70% of the original size.

    • Original 135.7 kB
    • After minification 135.7 kB
    • After compression 48.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 86.8 kB or 64% of the original size.

Network requests diagram

  • serve
  • css
  • jquery.min.js
  • serve
  • logo.png
  • twitter-icon.png
  • facebook-icon.png
  • ig-icon.png
  • back4.jpg
  • iphone6-launch.png
  • appstore.png
  • googleplay.png
  • watch.js
  • ga.js
  • __utm.gif

Our browser made a total of 17 requests to load all elements on the main page. We found that 71% of them (12 requests) were addressed to the original, 12% (2 requests) were made to and 6% (1 request) were made to The less responsive or slowest element that took the longest time to load (17.3 sec) belongs to the original domain

Additional info on


The browser has sent 14 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PR Insider. According to our analytics all requests are already optimized.









Possible request optimization











Good result


As for redirects, our browser was forwarded to before it reached this domain.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 3599
NS 3599
NS 3599

3599 Mname:
Serial: 2013100602
Refresh: 14400
Retry: 900
Expire: 1209600
Minimum-ttl: 14400
MX 3599 Pri: 10

Language and encoding

Normal result


RU ru language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and it does not match the claimed English language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 100% of all visits is Russia. It’s good for that their server is also located in Russia, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of PR Insider. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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