Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 96

    SEO

    Google-friendlier than
    91% of websites

prospect360.co.uk

List Brokers UK Providing Telemarketing & Email Data – P360

Page Load Speed

4.9 sec in total

First Response

258 ms

Resources Loaded

4.2 sec

Page Rendered

523 ms

prospect360.co.uk screenshot

About Website

Welcome to prospect360.co.uk homepage info - get ready to check Prospect 360 best content for United Kingdom right away, or after learning these important things about prospect360.co.uk

Prospect360 is one of the UK’s most trusted list brokers, We offer access to over 6 million highly accurate and verified contacts and records

Visit prospect360.co.uk

Key Findings

We analyzed Prospect360.co.uk page load time and found that the first response time was 258 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

prospect360.co.uk performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

53/100

25%

SI (Speed Index)

Value6.0 s

47/100

10%

TBT (Total Blocking Time)

Value740 ms

40/100

30%

CLS (Cumulative Layout Shift)

Value0.124

83/100

15%

TTI (Time to Interactive)

Value6.9 s

54/100

10%

Network Requests Diagram

prospect360.co.uk

258 ms

www.prospect360.co.uk

593 ms

style.css

289 ms

clear.css

196 ms

menu.css

193 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 90% of them (37 requests) were addressed to the original Prospect360.co.uk, 5% (2 requests) were made to Fonts.googleapis.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Prospect360.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (73%)

Content Size

2.4 MB

After Optimization

664.2 kB

In fact, the total size of Prospect360.co.uk main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 33.2 kB

  • Original 42.5 kB
  • After minification 37.7 kB
  • After compression 9.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.9 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.2 kB or 78% of the original size.

Image Optimization

-70%

Potential reduce by 1.3 MB

  • Original 1.9 MB
  • After minification 557.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Prospect 360 needs image optimization as it can save up to 1.3 MB or 70% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-81%

Potential reduce by 338.7 kB

  • Original 417.6 kB
  • After minification 252.4 kB
  • After compression 78.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 338.7 kB or 81% of the original size.

CSS Optimization

-81%

Potential reduce by 77.2 kB

  • Original 95.6 kB
  • After minification 75.3 kB
  • After compression 18.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Prospect360.co.uk needs all CSS files to be minified and compressed as it can save up to 77.2 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (61%)

Requests Now

38

After Optimization

15

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Prospect 360. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

prospect360.co.uk accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

prospect360.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

prospect360.co.uk SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Prospect360.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Prospect360.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Prospect 360. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: