Tools & Wizards About Us
rticcoolers.com screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

rticcoolers.com

RTIC Outdoors: Overbuilt. Not overpriced. Hard Coolers, Soft Coolers, Insulated Drinkware, Bags, and Custom Shop

Page Load Speed

885 ms in total

First Response

33 ms

Resources Loaded

608 ms

Page Rendered

244 ms

rticcoolers.com screenshot

About Website

Click here to check amazing RTIC Coolers content for United States. Otherwise, check out these important facts you probably never knew about rticcoolers.com

RTIC Outdoors offers premium Coolers and Insulated Drinkware at a fraction of the price of the competition. Free Shipping over $35 & Hassle-Free Returns

Visit rticcoolers.com

Key Findings

We analyzed Rticcoolers.com page load time and found that the first response time was 33 ms and then it took 852 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

rticcoolers.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value8.4 s

19/100

10%

TBT (Total Blocking Time)

Value1,680 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.99

2/100

15%

TTI (Time to Interactive)

Value18.1 s

3/100

10%

Network Requests Diagram

www.rticcoolers.com

33 ms

fbevents.js

96 ms

85e6136772c04561045e2eebeba75066-rtic.css

19 ms

b4637551e723cd0828fdc665b96e481b-rtic.min.js

59 ms

analytics.js

75 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 46% of them (17 requests) were addressed to the original Rticcoolers.com, 11% (4 requests) were made to Google-analytics.com and 8% (3 requests) were made to Img.riskified.com. The less responsive or slowest element that took the longest time to load (221 ms) relates to the external source Bam.nr-data.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 33.6 kB (2%)

Content Size

1.4 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Rticcoolers.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 27.0 kB

  • Original 38.4 kB
  • After minification 33.4 kB
  • After compression 11.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.9 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.0 kB or 70% of the original size.

Image Optimization

-0%

Potential reduce by 6.5 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. RTIC Coolers images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 93 B

  • Original 31.9 kB
  • After minification 31.9 kB
  • After compression 31.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 10 (31%)

Requests Now

32

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of RTIC Coolers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.rticcoolers.com

www.rticcoolers.com

33 ms

fbevents.js

fbevents.js

96 ms

85e6136772c04561045e2eebeba75066-rtic.css

85e6136772c04561045e2eebeba75066-rtic.css

19 ms

b4637551e723cd0828fdc665b96e481b-rtic.min.js

b4637551e723cd0828fdc665b96e481b-rtic.min.js

59 ms

analytics.js

analytics.js

75 ms

main.js

main.js

110 ms

logo2_light.png

logo2_light.png

43 ms

loading.gif

loading.gif

43 ms

roto-molded-hero.png

roto-molded-hero.png

43 ms

softPak-hero.png

softPak-hero.png

55 ms

drinkware-hero.png

drinkware-hero.png

53 ms

travel-hero.png

travel-hero.png

86 ms

accessories-hero.png

accessories-hero.png

54 ms

rtic-feature-sprite.png

rtic-feature-sprite.png

54 ms

rtic-45-open-hero.png

rtic-45-open-hero.png

98 ms

order-update.png

order-update.png

95 ms

corp-office.png

corp-office.png

96 ms

circle-orders.png

circle-orders.png

96 ms

rtic-footer-scene.png

rtic-footer-scene.png

95 ms

rtic-sprite.png

rtic-sprite.png

96 ms

Open-Sans-300.woff

Open-Sans-300.woff

98 ms

Open-Sans-regular.woff

Open-Sans-regular.woff

97 ms

290756291315032

290756291315032

50 ms

ec.js

ec.js

39 ms

linkid.js

linkid.js

40 ms

125 ms

config

config

56 ms

nr-998.min.js

nr-998.min.js

36 ms

beacon.riskified.com

beacon.riskified.com

46 ms

collect

collect

20 ms

collect

collect

77 ms

133850b828

133850b828

221 ms

image-l.gif

image-l.gif

33 ms

ga-audiences

ga-audiences

146 ms

widget_v2.213.js

widget_v2.213.js

20 ms

image-l.gif

image-l.gif

2 ms

image-l.gif

image-l.gif

6 ms

Accessibility Review

rticcoolers.com accessibility score

92

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

rticcoolers.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

rticcoolers.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rticcoolers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Rticcoolers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rticcoolers.com

Open Graph description is not detected on the main page of RTIC Coolers. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: