Report Summary

  • 53

    Performance

    Renders faster than
    71% of other websites

  • 54

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

ruger.com

Ruger® Firearms

Page Load Speed

990 ms in total

First Response

98 ms

Resources Loaded

684 ms

Page Rendered

208 ms

ruger.com screenshot

About Website

Click here to check amazing Ruger content for United States. Otherwise, check out these important facts you probably never knew about ruger.com

Visit ruger.com

Key Findings

We analyzed Ruger.com page load time and found that the first response time was 98 ms and then it took 892 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

ruger.com performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value3.3 s

90/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0.387

27/100

15%

TTI (Time to Interactive)

Value6.5 s

59/100

10%

Network Requests Diagram

ruger.com

98 ms

style.css

32 ms

static.css

51 ms

css

25 ms

jquery-1.11.2.min.js

81 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 95% of them (78 requests) were addressed to the original Ruger.com, 4% (3 requests) were made to Google-analytics.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (268 ms) belongs to the original domain Ruger.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 540.9 kB (28%)

Content Size

1.9 MB

After Optimization

1.4 MB

In fact, the total size of Ruger.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 98.2 kB

  • Original 108.2 kB
  • After minification 95.8 kB
  • After compression 9.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 98.2 kB or 91% of the original size.

Image Optimization

-8%

Potential reduce by 112.6 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ruger images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 197.6 kB

  • Original 276.8 kB
  • After minification 217.9 kB
  • After compression 79.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 197.6 kB or 71% of the original size.

CSS Optimization

-91%

Potential reduce by 132.4 kB

  • Original 145.2 kB
  • After minification 75.5 kB
  • After compression 12.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ruger.com needs all CSS files to be minified and compressed as it can save up to 132.4 kB or 91% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (14%)

Requests Now

80

After Optimization

69

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ruger. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ruger.com accessibility score

54

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ruger.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

ruger.com SEO score

67

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ruger.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ruger.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ruger. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: