Tools & Wizards About Us
sterlingbrands.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

sterlingbrands.com

Sterling · Global Branding Agency NYC, San Francisco, & Cincinnati

Page Load Speed

1.1 sec in total

First Response

82 ms

Resources Loaded

837 ms

Page Rendered

141 ms

sterlingbrands.com screenshot

About Website

Click here to check amazing Sterling Brands content for United States. Otherwise, check out these important facts you probably never knew about sterlingbrands.com

We design living brands. Sterling is a branding and package design agency headquartered in New York City with locations in San Francisco & Cincinnati.

Visit sterlingbrands.com

Key Findings

We analyzed Sterlingbrands.com page load time and found that the first response time was 82 ms and then it took 978 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

sterlingbrands.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value13.4 s

0/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value1,170 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.409

24/100

15%

TTI (Time to Interactive)

Value13.2 s

12/100

10%

Network Requests Diagram

sterlingbrands.com

82 ms

www.sterlingbrands.com

186 ms

styles.css

40 ms

functions.js

30 ms

prototype.js

136 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 95% of them (62 requests) were addressed to the original Sterlingbrands.com, 3% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Stats.visistat.com. The less responsive or slowest element that took the longest time to load (186 ms) belongs to the original domain Sterlingbrands.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 377.5 kB (46%)

Content Size

826.5 kB

After Optimization

449.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sterlingbrands.com main page is 826.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 448.8 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 13.9 kB

  • Original 18.5 kB
  • After minification 15.7 kB
  • After compression 4.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.9 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.9 kB or 75% of the original size.

Image Optimization

-4%

Potential reduce by 14.6 kB

  • Original 336.6 kB
  • After minification 322.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sterling Brands images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 329.7 kB

  • Original 448.8 kB
  • After minification 374.5 kB
  • After compression 119.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 329.7 kB or 73% of the original size.

CSS Optimization

-85%

Potential reduce by 19.2 kB

  • Original 22.6 kB
  • After minification 16.7 kB
  • After compression 3.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sterlingbrands.com needs all CSS files to be minified and compressed as it can save up to 19.2 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (59%)

Requests Now

56

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sterling Brands. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

sterlingbrands.com

sterlingbrands.com

82 ms

www.sterlingbrands.com

www.sterlingbrands.com

186 ms

styles.css

styles.css

40 ms

functions.js

functions.js

30 ms

prototype.js

prototype.js

136 ms

scriptaculous.js

scriptaculous.js

56 ms

contact.js

contact.js

71 ms

cufon-yui.js

cufon-yui.js

96 ms

ITC_Legacy_Serif_500-ITC_Legacy_Serif_700.font.js

ITC_Legacy_Serif_500-ITC_Legacy_Serif_700.font.js

78 ms

strategy_header_1.gif

strategy_header_1.gif

16 ms

strategy_header_3.gif

strategy_header_3.gif

26 ms

innovation_header.gif

innovation_header.gif

22 ms

work_over.png

work_over.png

32 ms

approach_over.png

approach_over.png

49 ms

viewpoint_over.png

viewpoint_over.png

50 ms

company_over.png

company_over.png

40 ms

news_over.png

news_over.png

43 ms

dd_case_studies_over.gif

dd_case_studies_over.gif

50 ms

dd_client_list_over.gif

dd_client_list_over.gif

52 ms

dd_design_intel_over.gif

dd_design_intel_over.gif

70 ms

dd_design_matters_over.gif

dd_design_matters_over.gif

70 ms

dd_exec_over.gif

dd_exec_over.gif

58 ms

dd_philosophy_over.gif

dd_philosophy_over.gif

72 ms

dd_portfolio_over.gif

dd_portfolio_over.gif

60 ms

dd_process_over.gif

dd_process_over.gif

67 ms

dd_thoughts_over.gif

dd_thoughts_over.gif

69 ms

dd_about_over.gif

dd_about_over.gif

76 ms

dd_careers_over.gif

dd_careers_over.gif

114 ms

next_over.png

next_over.png

114 ms

previous_over.png

previous_over.png

78 ms

bg_1.jpg

bg_1.jpg

116 ms

bg_2.jpg

bg_2.jpg

109 ms

bg_3.jpg

bg_3.jpg

111 ms

bg_4.jpg

bg_4.jpg

120 ms

bg_5.jpg

bg_5.jpg

115 ms

bg_6.jpg

bg_6.jpg

117 ms

bg_7.jpg

bg_7.jpg

119 ms

builder.js

builder.js

25 ms

effects.js

effects.js

28 ms

dragdrop.js

dragdrop.js

17 ms

controls.js

controls.js

17 ms

slider.js

slider.js

35 ms

sound.js

sound.js

36 ms

get_screen.php

get_screen.php

49 ms

ga.js

ga.js

6 ms

bg_1.jpg

bg_1.jpg

44 ms

logo_home_hover.gif

logo_home_hover.gif

30 ms

red_bullet.gif

red_bullet.gif

31 ms

about_nav.jpg

about_nav.jpg

26 ms

des_matters_nav.jpg

des_matters_nav.jpg

27 ms

third_nav.jpg

third_nav.jpg

30 ms

contact_nav.jpg

contact_nav.jpg

27 ms

careers-btn.jpg

careers-btn.jpg

27 ms

twitter_icon.png

twitter_icon.png

30 ms

facebook_icon.png

facebook_icon.png

31 ms

str_bg.png

str_bg.png

50 ms

des_bg.png

des_bg.png

49 ms

inn_bg.png

inn_bg.png

50 ms

1417574732-trends-2015-cover.jpg

1417574732-trends-2015-cover.jpg

77 ms

live.js

live.js

150 ms

__utm.gif

__utm.gif

11 ms

x.gif

x.gif

24 ms

submit.gif

submit.gif

25 ms

ajax-loader_white.gif

ajax-loader_white.gif

25 ms

black_arrow.gif

black_arrow.gif

11 ms

Accessibility Review

sterlingbrands.com accessibility score

95

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

sterlingbrands.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

sterlingbrands.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sterlingbrands.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sterlingbrands.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

sterlingbrands.com

Open Graph description is not detected on the main page of Sterling Brands. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: