Tools & Wizards About Us
selected.tmall.com screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

Page Load Speed

90.4 sec in total

First Response

1 sec

Resources Loaded

84 sec

Page Rendered

5.4 sec

selected.tmall.com screenshot

About Website

Welcome to selected.tmall.com homepage info - get ready to check Selected Tmall best content for China right away, or after learning these important things about selected.tmall.com

Visit selected.tmall.com

Key Findings

We analyzed Selected.tmall.com page load time and found that the first response time was 1 sec and then it took 89.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

selected.tmall.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value11.4 s

0/100

25%

SI (Speed Index)

Value8.7 s

17/100

10%

TBT (Total Blocking Time)

Value650 ms

46/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

selected.tmall.com

1034 ms

selected.tmall.com

3948 ms

selected.world.tmall.com

2119 ms

selected.world.tmall.com

3372 ms

jump

15160 ms

Our browser made a total of 108 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Selected.tmall.com, 34% (37 requests) were made to G.alicdn.com and 18% (19 requests) were made to Gdp.alicdn.com. The less responsive or slowest element that took the longest time to load (20.3 sec) relates to the external source Login.taobao.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 459.1 kB (28%)

Content Size

1.6 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Selected.tmall.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 824.3 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 148.9 kB

  • Original 189.4 kB
  • After minification 149.5 kB
  • After compression 40.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 39.9 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 148.9 kB or 79% of the original size.

Image Optimization

-2%

Potential reduce by 14.9 kB

  • Original 824.3 kB
  • After minification 809.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Selected Tmall images are well optimized though.

JavaScript Optimization

-36%

Potential reduce by 155.5 kB

  • Original 437.1 kB
  • After minification 437.1 kB
  • After compression 281.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 155.5 kB or 36% of the original size.

CSS Optimization

-79%

Potential reduce by 139.7 kB

  • Original 177.5 kB
  • After minification 175.6 kB
  • After compression 37.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Selected.tmall.com needs all CSS files to be minified and compressed as it can save up to 139.7 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (61%)

Requests Now

88

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Selected Tmall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

selected.tmall.com

selected.tmall.com

1034 ms

selected.tmall.com

selected.tmall.com

3948 ms

selected.world.tmall.com

selected.world.tmall.com

2119 ms

selected.world.tmall.com

selected.world.tmall.com

3372 ms

jump

jump

15160 ms

add

add

3699 ms

selected.world.tmall.com

selected.world.tmall.com

2071 ms

selected.world.tmall.com

selected.world.tmall.com

444 ms

selected.world.tmall.com

selected.world.tmall.com

477 ms

selected.world.tmall.com

selected.world.tmall.com

8478 ms

global-min.css

global-min.css

435 ms

seed-min.js

seed-min.js

470 ms

global-min.js

global-min.js

641 ms

g.alicdn.com

g.alicdn.com

448 ms

g.alicdn.com

g.alicdn.com

469 ms

brandbar-min.css

brandbar-min.css

614 ms

copyright-min.css

copyright-min.css

632 ms

776 ms

g.alicdn.com

g.alicdn.com

626 ms

TB1sehnMXXXXXbcXXXXn00bFXXX.css

TB1sehnMXXXXXbcXXXXn00bFXXX.css

953 ms

index.js

index.js

630 ms

init-async-min.js

init-async-min.js

767 ms

126 ms

104 ms

s.gif

s.gif

7018 ms

TB2IuGLiVXXXXcuXXXXXXXXXXXX-2165860564.jpg

TB2IuGLiVXXXXcuXXXXXXXXXXXX-2165860564.jpg

205 ms

TB2C0mxiVXXXXa_XpXXXXXXXXXX-2165860564.jpg

TB2C0mxiVXXXXa_XpXXXXXXXXXX-2165860564.jpg

516 ms

TB2gxQtiVXXXXXbXFXXXXXXXXXX-849905958.jpg

TB2gxQtiVXXXXXbXFXXXXXXXXXX-849905958.jpg

6640 ms

TB2i4OzmFXXXXbBXXXXXXXXXXXX-849905958.jpg

TB2i4OzmFXXXXbBXXXXXXXXXXXX-849905958.jpg

6638 ms

TB2WCX.mFXXXXbeXpXXXXXXXXXX-849905958.jpg

TB2WCX.mFXXXXbeXpXXXXXXXXXX-849905958.jpg

6639 ms

aplus_v2.js

aplus_v2.js

189 ms

TB1ZtqIGVXXXXX_XFXXW7_A_FXX-113-21.png

TB1ZtqIGVXXXXX_XFXXW7_A_FXX-113-21.png

6620 ms

473 ms

TB1ksX7HVXXXXcwXpXXzlnMKpXX-26-221.png

TB1ksX7HVXXXXcwXpXXzlnMKpXX-26-221.png

6943 ms

getipinfo

getipinfo

7773 ms

counter6

counter6

10892 ms

TB1Ak8ZIVXXXXX0XXXXQxPyJVXX-95-40.png

TB1Ak8ZIVXXXXX0XXXXQxPyJVXX-95-40.png

7751 ms

TB1_CjqIpXXXXbOXFXXuAZJYXXX-180-180.png

TB1_CjqIpXXXXbOXFXXuAZJYXXX-180-180.png

6832 ms

shopinfo-min.css

shopinfo-min.css

285 ms

aplus_v2.js

aplus_v2.js

117 ms

6127 ms

6121 ms

font_1451273740_187741.woff

font_1451273740_187741.woff

7637 ms

6105 ms

xwj_heat.js

xwj_heat.js

6372 ms

agp_heat.min.js

agp_heat.min.js

6373 ms

wp-beacon.js

wp-beacon.js

6576 ms

2.gif

2.gif

3143 ms

ahot.1.9

ahot.1.9

3725 ms

TB11O5QFVXXXXXgXpXXjI5j1VXX-186-127.png

TB11O5QFVXXXXXgXpXXjI5j1VXX-186-127.png

997 ms

TB1kIX_GXXXXXahXVXXAYQ4SFXX-408-114.png

TB1kIX_GXXXXXahXVXXAYQ4SFXX-408-114.png

1486 ms

blank

blank

142 ms

TB2SkOuiVXXXXbrXpXXXXXXXXXX-2165860564.jpg

TB2SkOuiVXXXXbrXpXXXXXXXXXX-2165860564.jpg

425 ms

443 ms

posttry.js

posttry.js

335 ms

TB2PGOniVXXXXXgXFXXXXXXXXXX-2165860564.jpg

TB2PGOniVXXXXXgXFXXXXXXXXXX-2165860564.jpg

321 ms

TB2M7GFiVXXXXXsXpXXXXXXXXXX-2165860564.jpg

TB2M7GFiVXXXXXsXpXXXXXXXXXX-2165860564.jpg

322 ms

TB2mAA4jVXXXXbXXXXXXXXXXXXX-849905958.jpg

TB2mAA4jVXXXXbXXXXXXXXXXXXX-849905958.jpg

321 ms

T1vEi4XnhyXXXm0Pva-454-340.png

T1vEi4XnhyXXXm0Pva-454-340.png

819 ms

TB156oWHpXXXXXIapXX_cBKGXXX-32-48.png

TB156oWHpXXXXXIapXX_cBKGXXX-32-48.png

820 ms

TB14PwNIVXXXXbTXpXXqhF6.FXX-901-45.png

TB14PwNIVXXXXbTXpXXqhF6.FXX-901-45.png

1330 ms

793 ms

792 ms

blank

blank

64 ms

T1GjdOXA8XXXbHTkoN-122-235.png

T1GjdOXA8XXXbHTkoN-122-235.png

689 ms

T156jcXXhfXXcMeXnl-22-160.gif

T156jcXXhfXXcMeXnl-22-160.gif

996 ms

TB2NyIAiVXXXXajXpXXXXXXXXXX-849905958.jpg

TB2NyIAiVXXXXajXpXXXXXXXXXX-849905958.jpg

1654 ms

TB2Jm6zmpXXXXb3XpXXXXXXXXXX-849905958.jpg

TB2Jm6zmpXXXXb3XpXXXXXXXXXX-849905958.jpg

1322 ms

T1cKm3XkRpXXXXXXXX-48-48.gif

T1cKm3XkRpXXXXXXXX-48-48.gif

831 ms

font_1433225452_0164654.woff

font_1433225452_0164654.woff

751 ms

webww.js

webww.js

534 ms

index.js

index.js

531 ms

329 ms

285 ms

452 ms

450 ms

processUserCookie.htm

processUserCookie.htm

3009 ms

TB197WELVXXXXcfXXXXUxnn4FXX.groupmember%7Cvar%5EgroupMember;sign%5Eafc96507906456fbc3c92c45c4b4b612;lang%5Egbk;t%5E1460124116000

TB197WELVXXXXcfXXXXUxnn4FXX.groupmember%7Cvar%5EgroupMember;sign%5Eafc96507906456fbc3c92c45c4b4b612;lang%5Egbk;t%5E1460124116000

1074 ms

vdata.htm

vdata.htm

537 ms

TB20GLKlFXXXXamXXXXXXXXXXXX-849905958.png

TB20GLKlFXXXXamXXXXXXXXXXXX-849905958.png

1172 ms

TB2dX.5mpXXXXbaXXXXXXXXXXXX-849905958.jpg

TB2dX.5mpXXXXbaXXXXXXXXXXXX-849905958.jpg

161 ms

TB2UzE4mpXXXXa3XXXXXXXXXXXX-849905958.jpg

TB2UzE4mpXXXXa3XXXXXXXXXXXX-849905958.jpg

157 ms

TB2R8WimFXXXXacXpXXXXXXXXXX-849905958.jpg

TB2R8WimFXXXXacXpXXXXXXXXXX-849905958.jpg

159 ms

localhost.wwbizsrv.alibaba.com

localhost.wwbizsrv.alibaba.com

154 ms

muliuserstatus.aw

muliuserstatus.aw

5056 ms

index.js

index.js

79 ms

index.js

index.js

147 ms

app.gif

app.gif

2164 ms

localhost.wwbizsrv.alibaba.com

localhost.wwbizsrv.alibaba.com

3 ms

ww.69.2

ww.69.2

840 ms

jump

jump

12356 ms

adapter.js

adapter.js

260 ms

ww.69.2

ww.69.2

371 ms

TB1cut8FVXXXXafXXXXOcKP.FXX-130-60.gif

TB1cut8FVXXXXafXXXXOcKP.FXX-130-60.gif

42 ms

T1YYg5FdhcXXc1Y.Af-102-114.gif

T1YYg5FdhcXXc1Y.Af-102-114.gif

706 ms

T1uUG.XjtkXXcb2gzo-77-19.gif

T1uUG.XjtkXXcb2gzo-77-19.gif

93 ms

T1uUG.XjtkXXcb2gzo-77-19.gif

T1uUG.XjtkXXcb2gzo-77-19.gif

56 ms

add

add

3344 ms

www.tmall.com

www.tmall.com

3192 ms

translateelement.css

translateelement.css

94 ms

main.js

main.js

30 ms

loading.gif

loading.gif

1017 ms

favicon.ico

favicon.ico

20340 ms

ahot.1.2

ahot.1.2

333 ms

element_main.js

element_main.js

316 ms

translate_24dp.png

translate_24dp.png

496 ms

l

l

160 ms

cleardot.gif

cleardot.gif

499 ms

Accessibility Review

selected.tmall.com accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

selected.tmall.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

selected.tmall.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    GBK

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Selected.tmall.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Selected.tmall.com main page’s claimed encoding is gbk. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

selected.tmall.com

Open Graph description is not detected on the main page of Selected Tmall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: