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smallbusiness.theage.com.au screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

smallbusiness.theage.com.au

Nine for Brands - Where Australia Connects

Page Load Speed

11 sec in total

First Response

544 ms

Resources Loaded

9.8 sec

Page Rendered

619 ms

smallbusiness.theage.com.au screenshot

About Website

Click here to check amazing Smallbusiness Theage content for Australia. Otherwise, check out these important facts you probably never knew about smallbusiness.theage.com.au

Nine for Brands - This is the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle and Entertainment.

Visit smallbusiness.theage.com.au

Key Findings

We analyzed Smallbusiness.theage.com.au page load time and found that the first response time was 544 ms and then it took 10.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

smallbusiness.theage.com.au performance score

0

Network Requests Diagram

smallbusiness.theage.com.au

544 ms

small-business

3397 ms

device-detect-1.59.2-63.js

77 ms

satelliteLib-fc35eab6559a121532bab25bb77b90e6a30892b9.js

117 ms

common.skin.news_min.css

239 ms

Our browser made a total of 198 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Smallbusiness.theage.com.au, 15% (29 requests) were made to Theage.com.au and 10% (20 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (3.4 sec) relates to the external source Theage.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.0 MB (60%)

Content Size

3.3 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smallbusiness.theage.com.au main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 194.6 kB

  • Original 234.4 kB
  • After minification 200.0 kB
  • After compression 39.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.4 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 194.6 kB or 83% of the original size.

Image Optimization

-4%

Potential reduce by 14.3 kB

  • Original 387.5 kB
  • After minification 373.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smallbusiness Theage images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 1.5 MB

  • Original 2.4 MB
  • After minification 2.3 MB
  • After compression 861.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.5 MB or 63% of the original size.

CSS Optimization

-81%

Potential reduce by 276.9 kB

  • Original 343.3 kB
  • After minification 335.4 kB
  • After compression 66.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smallbusiness.theage.com.au needs all CSS files to be minified and compressed as it can save up to 276.9 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 128 (69%)

Requests Now

186

After Optimization

58

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 186 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smallbusiness Theage. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 84 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smallbusiness.theage.com.au

smallbusiness.theage.com.au

544 ms

small-business

small-business

3397 ms

device-detect-1.59.2-63.js

device-detect-1.59.2-63.js

77 ms

satelliteLib-fc35eab6559a121532bab25bb77b90e6a30892b9.js

satelliteLib-fc35eab6559a121532bab25bb77b90e6a30892b9.js

117 ms

common.skin.news_min.css

common.skin.news_min.css

239 ms

common.skin.age_min.css

common.skin.age_min.css

240 ms

common.skin.smallbusiness_min.css

common.skin.smallbusiness_min.css

239 ms

skin.promotions_min.css

skin.promotions_min.css

237 ms

common.skin.mysite_min.css

common.skin.mysite_min.css

238 ms

widget.css

widget.css

339 ms

widget_age_smallbusiness_v2.css

widget_age_smallbusiness_v2.css

339 ms

widgetv4_1.js

widgetv4_1.js

338 ms

outbrain.js

outbrain.js

1080 ms

conversion.js

conversion.js

263 ms

fd_min.js

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231 ms

fd.google_min.js

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229 ms

fd.registrars_min.js

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212 ms

fd.videoplayer_min.js

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209 ms

index.min.js

index.min.js

1063 ms

brightcove.min.clientlibversion.30ef9cc0c9a0d289c77d16b4c95fe8a6.js

brightcove.min.clientlibversion.30ef9cc0c9a0d289c77d16b4c95fe8a6.js

210 ms

fd.registrars.mymasthead_min.js

fd.registrars.mymasthead_min.js

223 ms

fd.sport.fixtures_min.js

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219 ms

jsapi

jsapi

234 ms

fd.registrars.social_min.js

fd.registrars.social_min.js

218 ms

fd.registrars.images.httppipelining_min.js

fd.registrars.images.httppipelining_min.js

218 ms

social-toolbar.min.clientlibversion.d2513056e77ba12921b80f00fd9ff0df.js

social-toolbar.min.clientlibversion.d2513056e77ba12921b80f00fd9ff0df.js

213 ms

huff-post-widget.min.clientlibversion.939da35c57e2d7fffdb8acad213efb4d.js

huff-post-widget.min.clientlibversion.939da35c57e2d7fffdb8acad213efb4d.js

220 ms

v60.js

v60.js

314 ms

widgets.js

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227 ms

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309 ms

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89 ms

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95 ms

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106 ms

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105 ms

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166 ms

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84 ms

gpt.js

gpt.js

800 ms

geo2.js

geo2.js

681 ms

event

event

541 ms

304207300.html

304207300.html

488 ms

event

event

387 ms

sprite-base-skin-theage.png

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198 ms

pubads_impl_82.js

pubads_impl_82.js

338 ms

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148 ms

supplier254.png

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feedback-button.gif

feedback-button.gif

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305 ms

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313 ms

galaxyS7_220x124_0216_left_b.jpg

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313 ms

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311 ms

supplier255.gif

supplier255.gif

125 ms

widget_330x190_0915-iPhone6S-2.jpg

widget_330x190_0915-iPhone6S-2.jpg

122 ms

event

event

151 ms

event

event

188 ms

icons.svg

icons.svg

121 ms

container.html

container.html

86 ms

ads

ads

676 ms

sprite-skin-mySmallBusiness.png

sprite-skin-mySmallBusiness.png

34 ms

sprite-base-skin-news.png

sprite-base-skin-news.png

79 ms

widget_bg_age_smallbusiness_v2.png

widget_bg_age_smallbusiness_v2.png

40 ms

widget_bg_shadow.png

widget_bg_shadow.png

67 ms

sprite-components.png

sprite-components.png

25 ms

1X1pixel.gif

1X1pixel.gif

92 ms

get

get

46 ms

ga.js

ga.js

150 ms

294 ms

7856.js

7856.js

219 ms

383 ms

ffx-hagrid-drm-0.9.44.min.js

ffx-hagrid-drm-0.9.44.min.js

134 ms

sync

sync

219 ms

sync

sync

230 ms

osd.js

osd.js

237 ms

365260-15.js

365260-15.js

190 ms

365260-2.js

365260-2.js

167 ms

widgetGlobalEvent

widgetGlobalEvent

100 ms

__utm.gif

__utm.gif

48 ms

collect

collect

151 ms

k_button.css

k_button.css

27 ms

js

js

100 ms

js

js

149 ms

81 ms

ga-audiences

ga-audiences

77 ms

ads

ads

99 ms

container.html

container.html

40 ms

default+en.css

default+en.css

19 ms

default+en.I.js

default+en.I.js

84 ms

index.html

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195 ms

pixel.gif

pixel.gif

156 ms

ggcmb510.js

ggcmb510.js

155 ms

storageframe.html

storageframe.html

151 ms

track.min.js

track.min.js

140 ms

moatad.js

moatad.js

168 ms

id.js

id.js

270 ms

pixel.gif

pixel.gif

97 ms

emily.html

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115 ms

satellite-548e4c8533633300154f0100.js

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79 ms

satellite-54378a48383371a56700017d.js

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82 ms

satellite-54fd356b6266390016940000.js

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180 ms

ti.js

ti.js

212 ms

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177 ms

__utm.gif

__utm.gif

194 ms

ee281e07.js

ee281e07.js

335 ms

Enabler.js

Enabler.js

150 ms

emily.html

emily.html

120 ms

setCookie

setCookie

522 ms

glcfg510.js

glcfg510.js

115 ms

ta-pagesocial-sdk.js

ta-pagesocial-sdk.js

118 ms

pixel.gif

pixel.gif

138 ms

tap.php

tap.php

389 ms

tap.php

tap.php

386 ms

18916-133472-60882-0

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160 ms

tap.php

tap.php

363 ms

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154 ms

LT_031015_Mortgage_GreyStripe_AbreviatedRateTable_Green_300x250.gif

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158 ms

pixel.gif

pixel.gif

68 ms

analytics.js

analytics.js

62 ms

activityi;src=4256018;type=theagec;cat=smallbus;u6=index;ord=5216462770476.9375

activityi;src=4256018;type=theagec;cat=smallbus;u6=index;ord=5216462770476.9375

153 ms

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47 ms

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64 ms

k_config.js

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123 ms

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pixel.htm

179 ms

collect

collect

38 ms

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32 ms

getCookie

getCookie

301 ms

ddc.htm

ddc.htm

291 ms

v2

v2

160 ms

channels.js

channels.js

20 ms

tap.php

tap.php

283 ms

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rubicon.ashx

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pixel

206 ms

tap.php

tap.php

485 ms

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rc

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rubicon

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tap.php

tap.php

458 ms

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tap.php

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rd

79 ms

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tap.php

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tap.php

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tap.php

447 ms

rubicon

rubicon

49 ms

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dpx

42 ms

track

track

258 ms

pixel.gif

pixel.gif

38 ms

tap.php

tap.php

91 ms

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tap.php

676 ms

tap.php

tap.php

779 ms

ck-confirm

ck-confirm

130 ms

id

id

37 ms

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event

61 ms

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pixel.gif

58 ms

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tap.php

754 ms

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id

50 ms

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tap.php

729 ms

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xrefid.xgi

86 ms

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41 ms

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ck-confirm

81 ms

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52154.gif

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activeview

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activeview

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cfg

28 ms

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79 ms

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79 ms

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79 ms

nr-100.js

nr-100.js

103 ms

chartbeat_video.js

chartbeat_video.js

68 ms

Gfeeds

Gfeeds

55 ms

dest5.html

dest5.html

64 ms

SEO Factors

smallbusiness.theage.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smallbusiness.theage.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smallbusiness.theage.com.au main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

smallbusiness.theage.com.au

Open Graph description is not detected on the main page of Smallbusiness Theage. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: