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thefruitcompany.com screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 88

    SEO

    Google-friendlier than
    66% of websites

thefruitcompany.com

Fruit Baskets & Fresh Fruit Gifts | The Fruit Company®

Page Load Speed

1.4 sec in total

First Response

137 ms

Resources Loaded

919 ms

Page Rendered

386 ms

thefruitcompany.com screenshot

About Website

Visit thefruitcompany.com now to see the best up-to-date The Fruit Company content for United States and also check out these interesting facts you probably never knew about thefruitcompany.com

The Fruit Company has been delivering orchard fresh fruit gift baskets nationwide since 1999. Find the best fruit basket or gourmet gift for every occasion.

Visit thefruitcompany.com

Key Findings

We analyzed Thefruitcompany.com page load time and found that the first response time was 137 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

thefruitcompany.com performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value9.3 s

13/100

10%

TBT (Total Blocking Time)

Value2,340 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.536

14/100

15%

TTI (Time to Interactive)

Value23.0 s

1/100

10%

Network Requests Diagram

thefruitcompany.com

137 ms

www.thefruitcompany.com

237 ms

webfont.js

35 ms

jquery.min.js

50 ms

styles.css

18 ms

Our browser made a total of 76 requests to load all elements on the main page. We found that 4% of them (3 requests) were addressed to the original Thefruitcompany.com, 64% (49 requests) were made to Pull01.thefruitcompany.netdna-cdn.com and 5% (4 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (237 ms) belongs to the original domain Thefruitcompany.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 877.2 kB (49%)

Content Size

1.8 MB

After Optimization

896.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thefruitcompany.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 796.0 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 41.6 kB

  • Original 52.7 kB
  • After minification 51.8 kB
  • After compression 11.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.6 kB or 79% of the original size.

Image Optimization

-1%

Potential reduce by 8.3 kB

  • Original 577.1 kB
  • After minification 568.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Fruit Company images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 525.2 kB

  • Original 796.0 kB
  • After minification 773.9 kB
  • After compression 270.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 525.2 kB or 66% of the original size.

CSS Optimization

-87%

Potential reduce by 302.2 kB

  • Original 347.5 kB
  • After minification 262.0 kB
  • After compression 45.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thefruitcompany.com needs all CSS files to be minified and compressed as it can save up to 302.2 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (58%)

Requests Now

65

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Fruit Company. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thefruitcompany.com

thefruitcompany.com

137 ms

www.thefruitcompany.com

www.thefruitcompany.com

237 ms

webfont.js

webfont.js

35 ms

jquery.min.js

jquery.min.js

50 ms

styles.css

styles.css

18 ms

madisonisland.css

madisonisland.css

20 ms

custom-style.css

custom-style.css

19 ms

mobile-stylesheet.css

mobile-stylesheet.css

13 ms

styles.css

styles.css

14 ms

styles.css

styles.css

14 ms

prototype.min.js

prototype.min.js

18 ms

ccard.min.js

ccard.min.js

17 ms

validation.min.js

validation.min.js

17 ms

builder.min.js

builder.min.js

16 ms

effects.min.js

effects.min.js

18 ms

dragdrop.min.js

dragdrop.min.js

19 ms

controls.min.js

controls.min.js

18 ms

slider.min.js

slider.min.js

15 ms

js.min.js

js.min.js

16 ms

form.min.js

form.min.js

16 ms

translate.min.js

translate.min.js

18 ms

cookies.min.js

cookies.min.js

18 ms

search.js

search.js

18 ms

comments.js

comments.js

20 ms

modernizr.custom.min.js

modernizr.custom.min.js

19 ms

selectivizr.min.js

selectivizr.min.js

17 ms

matchMedia.min.js

matchMedia.min.js

20 ms

matchMedia.addListener.min.js

matchMedia.addListener.min.js

19 ms

enquire.min.js

enquire.min.js

20 ms

plugins.min.js

plugins.min.js

25 ms

app.js

app.js

20 ms

catalogajax.js

catalogajax.js

20 ms

minicart.js

minicart.js

25 ms

conversion.js

conversion.js

24 ms

css

css

26 ms

dc.js

dc.js

99 ms

analytics.js

analytics.js

98 ms

gtm.js

gtm.js

97 ms

featured-area-wood.jpg

featured-area-wood.jpg

94 ms

www.thefruitcompany.com

www.thefruitcompany.com

144 ms

138 ms

js

js

167 ms

thefruitcologo.png

thefruitcologo.png

82 ms

Monthly-Fruit-Clubs-The-Fruit-Company-8-28-15.png

Monthly-Fruit-Clubs-The-Fruit-Company-8-28-15.png

82 ms

harvestclub-americana_11.jpg

harvestclub-americana_11.jpg

82 ms

harvestclub-exotica.jpg

harvestclub-exotica.jpg

82 ms

harvestclub-organic_10.jpg

harvestclub-organic_10.jpg

82 ms

grand-medley_13.jpg

grand-medley_13.jpg

82 ms

Fruit-Baskets-The-Fruit_company_2-12-16.jpg

Fruit-Baskets-The-Fruit_company_2-12-16.jpg

86 ms

Grapefruit-Month-Banner_2-23-16.jpg

Grapefruit-Month-Banner_2-23-16.jpg

83 ms

Gourmet-Fruit-Baskets-The-Fruit-Company-1-4-16.jpg

Gourmet-Fruit-Baskets-The-Fruit-Company-1-4-16.jpg

86 ms

Premium-Fruit-Gifts-The-Fruit-Company-1-4-16.jpg

Premium-Fruit-Gifts-The-Fruit-Company-1-4-16.jpg

83 ms

Organic-Gifts-The-Fruit-Company-1-4-16.jpg

Organic-Gifts-The-Fruit-Company-1-4-16.jpg

85 ms

Thank-You-Gifts-The-Fruit-Company-8-28-15.jpg

Thank-You-Gifts-The-Fruit-Company-8-28-15.jpg

85 ms

Dried-Fruit-Gifts-The-Fruit-Company-8-11-15.jpg

Dried-Fruit-Gifts-The-Fruit-Company-8-11-15.jpg

86 ms

Birthday-Gifts-The-Fruit-Company-8-28-15.jpg

Birthday-Gifts-The-Fruit-Company-8-28-15.jpg

86 ms

sweet-and-savory-tower-40299.jpg

sweet-and-savory-tower-40299.jpg

87 ms

connoisseur-cheese-basket-T3784S.jpg

connoisseur-cheese-basket-T3784S.jpg

88 ms

mixed-fruit-medley-gift-box.jpg

mixed-fruit-medley-gift-box.jpg

89 ms

grand-medley-december.jpg

grand-medley-december.jpg

90 ms

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JzRrPKdwEnE8F1TDmDLMUh3RAlyOmhZ6qKdDHAsaO4o.ttf

103 ms

UUu1lKiy4hRmBWk599VL1UDM5H9uvYH2t9xP23pQ96A.ttf

UUu1lKiy4hRmBWk599VL1UDM5H9uvYH2t9xP23pQ96A.ttf

105 ms

zhcz-_WihjSQC0oHJ9TCYMDdSZkkecOE1hvV7ZHvhyU.ttf

zhcz-_WihjSQC0oHJ9TCYMDdSZkkecOE1hvV7ZHvhyU.ttf

115 ms

IQHow_FEYlDC4Gzy_m8fcsBaWKZ57bY3RXgXH6dOjZ0.ttf

IQHow_FEYlDC4Gzy_m8fcsBaWKZ57bY3RXgXH6dOjZ0.ttf

114 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

76 ms

linkid.js

linkid.js

55 ms

__utm.gif

__utm.gif

44 ms

87 ms

collect

collect

37 ms

ga-audiences

ga-audiences

60 ms

gtmp_compiled_wPC6t3gu0Jc.js

gtmp_compiled_wPC6t3gu0Jc.js

84 ms

collect

collect

84 ms

ga-audiences

ga-audiences

35 ms

nr-686.min.js

nr-686.min.js

28 ms

__utm.gif

__utm.gif

24 ms

collect

collect

21 ms

Accessibility Review

thefruitcompany.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

thefruitcompany.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thefruitcompany.com SEO score

88

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thefruitcompany.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thefruitcompany.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thefruitcompany.com

Open Graph data is detected on the main page of The Fruit Company. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: