Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

1.3 sec in total

First Response

277 ms

Resources Loaded

709 ms

Page Rendered

279 ms

thenorthfaceguru.com screenshot

About Website

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Key Findings

We analyzed Thenorthfaceguru.com page load time and found that the first response time was 277 ms and then it took 988 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster. This domain responded with an error, which can significantly jeopardize Thenorthfaceguru.com rating and web reputation

Performance Metrics

thenorthfaceguru.com performance score

0

Network Requests Diagram

thenorthfaceguru.com

277 ms

layout3.css

69 ms

ga.js

20 ms

x-click-butcc-donate.gif

79 ms

green1.gif

359 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 68% of them (15 requests) were addressed to the original Thenorthfaceguru.com, 9% (2 requests) were made to Google-analytics.com and 9% (2 requests) were made to Paypal.com. The less responsive or slowest element that took the longest time to load (359 ms) relates to the external source Secure.newdream.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 6.5 kB (24%)

Content Size

27.5 kB

After Optimization

21.0 kB

In fact, the total size of Thenorthfaceguru.com main page is 27.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 17.2 kB which makes up the majority of the site volume.

HTML Optimization

-61%

Potential reduce by 2.7 kB

  • Original 4.4 kB
  • After minification 4.4 kB
  • After compression 1.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.7 kB or 61% of the original size.

Image Optimization

-0%

Potential reduce by 6 B

  • Original 1.4 kB
  • After minification 1.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Thenorthfaceguru images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 3.7 kB

  • Original 4.5 kB
  • After minification 2.8 kB
  • After compression 767 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thenorthfaceguru.com needs all CSS files to be minified and compressed as it can save up to 3.7 kB or 83% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

20

After Optimization

20

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Thenorthfaceguru. According to our analytics all requests are already optimized.

SEO Factors

thenorthfaceguru.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thenorthfaceguru.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Thenorthfaceguru.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Thenorthfaceguru. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: