Tools & Wizards About Us
thinkempire.com screenshot

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

thinkempire.com

EMPIRE | Skateboards, Snowboards & Street Wear

Page Load Speed

3.2 sec in total

First Response

398 ms

Resources Loaded

2.3 sec

Page Rendered

536 ms

thinkempire.com screenshot

About Website

Welcome to thinkempire.com homepage info - get ready to check Think EMPIRE best content for Canada right away, or after learning these important things about thinkempire.com

Founded in 1999, Empire is Canada's leading online retailer specializing in skateboard, snowboard and surf related products. We are your one stop skate shop for clothing, shoes and riding gear for...

Visit thinkempire.com

Key Findings

We analyzed Thinkempire.com page load time and found that the first response time was 398 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

thinkempire.com performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value17.5 s

0/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value3,470 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.783

5/100

15%

TTI (Time to Interactive)

Value23.5 s

1/100

10%

Network Requests Diagram

thinkempire.com

398 ms

cbc755f8ff4df77cac5c54d58ad46d0f.1455718823.css

119 ms

2d33daf752f4782d684cadad216b4541.1455718824.js

154 ms

_grid_default.1455549580.css

113 ms

_layout_default.1455549580.css

104 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Thinkempire.com, 53% (57 requests) were made to Think.a.cdnify.io and 19% (20 requests) were made to Scontent.cdninstagram.com. The less responsive or slowest element that took the longest time to load (934 ms) relates to the external source Scontent.cdninstagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 420.4 kB (21%)

Content Size

2.0 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thinkempire.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 165.7 kB

  • Original 195.2 kB
  • After minification 182.7 kB
  • After compression 29.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 165.7 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 40.4 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Think EMPIRE images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 3.0 kB

  • Original 65.4 kB
  • After minification 65.4 kB
  • After compression 62.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-88%

Potential reduce by 211.3 kB

  • Original 239.4 kB
  • After minification 150.3 kB
  • After compression 28.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thinkempire.com needs all CSS files to be minified and compressed as it can save up to 211.3 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (30%)

Requests Now

99

After Optimization

69

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Think EMPIRE. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thinkempire.com

thinkempire.com

398 ms

cbc755f8ff4df77cac5c54d58ad46d0f.1455718823.css

cbc755f8ff4df77cac5c54d58ad46d0f.1455718823.css

119 ms

2d33daf752f4782d684cadad216b4541.1455718824.js

2d33daf752f4782d684cadad216b4541.1455718824.js

154 ms

_grid_default.1455549580.css

_grid_default.1455549580.css

113 ms

_layout_default.1455549580.css

_layout_default.1455549580.css

104 ms

_design_default.1452192814.css

_design_default.1452192814.css

113 ms

css

css

24 ms

conversion.js

conversion.js

94 ms

avmws_1012043.js

avmws_1012043.js

131 ms

css

css

52 ms

css

css

64 ms

d89e2a7e1200c7ec4cb9ed57e0dd6007.1455718823.css

d89e2a7e1200c7ec4cb9ed57e0dd6007.1455718823.css

10 ms

empire-logo.png

empire-logo.png

70 ms

instagram.png

instagram.png

67 ms

vimeo.png

vimeo.png

73 ms

en-slide-springbreak.jpg

en-slide-springbreak.jpg

126 ms

en-home-btn-new-for-spring-wmn.jpg

en-home-btn-new-for-spring-wmn.jpg

39 ms

en-home-btn-new-for-spring-men.jpg

en-home-btn-new-for-spring-men.jpg

35 ms

en-springbreak-homesquare.jpg

en-springbreak-homesquare.jpg

129 ms

en-sp16-boardshorts-hsquare.jpg

en-sp16-boardshorts-hsquare.jpg

138 ms

en-herschel-sp16-homesquare.jpg

en-herschel-sp16-homesquare.jpg

121 ms

slipon_candypink_1.jpg

slipon_candypink_1.jpg

70 ms

oldskoolpro_blackout_1.jpg

oldskoolpro_blackout_1.jpg

71 ms

sk8hiprocore_blackwhite_1.jpg

sk8hiprocore_blackwhite_1.jpg

120 ms

authenticlite__blkblk_1.jpg

authenticlite__blkblk_1.jpg

120 ms

sliponsf_blackwhite_1.jpg

sliponsf_blackwhite_1.jpg

123 ms

balisf_washedpewtergun_1.jpg

balisf_washedpewtergun_1.jpg

122 ms

era59_bluestripedenim_1.jpg

era59_bluestripedenim_1.jpg

124 ms

sliponclassic_blkstripe_1.jpg

sliponclassic_blkstripe_1.jpg

126 ms

rowley_xtuffblackgum_1.jpg

rowley_xtuffblackgum_1.jpg

127 ms

chaufffeursf_washedblkwht_1.jpg

chaufffeursf_washedblkwht_1.jpg

127 ms

aldrichsf_bluedressgun_1.jpg

aldrichsf_bluedressgun_1.jpg

127 ms

sliponlite__blkblk_1.jpg

sliponlite__blkblk_1.jpg

128 ms

logo_billabong.png

logo_billabong.png

128 ms

logo_burton.png

logo_burton.png

128 ms

logo_Dakine.png

logo_Dakine.png

129 ms

logo_DC.png

logo_DC.png

129 ms

logo_hurley.png

logo_hurley.png

129 ms

logo_nixon.png

logo_nixon.png

130 ms

logo_oakley.png

logo_oakley.png

131 ms

logo_obey.png

logo_obey.png

130 ms

logo_quicksilver.png

logo_quicksilver.png

132 ms

logo_reef.png

logo_reef.png

132 ms

logo_ripcurl.png

logo_ripcurl.png

132 ms

logo_roxy.png

logo_roxy.png

133 ms

info.png

info.png

134 ms

one.png

one.png

233 ms

two.png

two.png

237 ms

three.png

three.png

236 ms

four.png

four.png

236 ms

dc.js

dc.js

56 ms

103 ms

fbevents.js

fbevents.js

36 ms

goal.min.js

goal.min.js

34 ms

facebook.png

facebook.png

210 ms

twitter.png

twitter.png

182 ms

widget_v2.132.js

widget_v2.132.js

56 ms

pinterest.png

pinterest.png

180 ms

googleplus.png

googleplus.png

178 ms

v0SdcGFAl2aezM9Vq_aFTQ.ttf

v0SdcGFAl2aezM9Vq_aFTQ.ttf

62 ms

footer-cc-cards-2015-2.png

footer-cc-cards-2015-2.png

171 ms

229 ms

__utm.gif

__utm.gif

129 ms

default.png

default.png

128 ms

arrow-dropdown.png

arrow-dropdown.png

127 ms

icons.png

icons.png

124 ms

pix.png

pix.png

136 ms

link-separator.png

link-separator.png

134 ms

147 ms

bullet.png

bullet.png

134 ms

ga-audiences

ga-audiences

83 ms

fKnfV28XkldRW297cFLeqfesZW2xOQ-xsNqO47m55DA.ttf

fKnfV28XkldRW297cFLeqfesZW2xOQ-xsNqO47m55DA.ttf

87 ms

zhcz-_WihjSQC0oHJ9TCYC3USBnSvpkopQaUR-2r7iU.ttf

zhcz-_WihjSQC0oHJ9TCYC3USBnSvpkopQaUR-2r7iU.ttf

101 ms

IQHow_FEYlDC4Gzy_m8fcvEr6Hm6RMS0v1dtXsGir4g.ttf

IQHow_FEYlDC4Gzy_m8fcvEr6Hm6RMS0v1dtXsGir4g.ttf

130 ms

bullet.png

bullet.png

44 ms

gtm.js

gtm.js

52 ms

recent

recent

274 ms

slider-arrows.png

slider-arrows.png

28 ms

ld.js

ld.js

46 ms

event

event

48 ms

12534224_971766759588306_1632141324_n.jpg

12534224_971766759588306_1632141324_n.jpg

468 ms

12141898_831566550304033_643138358_n.jpg

12141898_831566550304033_643138358_n.jpg

526 ms

12750259_200081307013832_1122941847_n.jpg

12750259_200081307013832_1122941847_n.jpg

661 ms

11350762_1074279532594909_1182642768_n.jpg

11350762_1074279532594909_1182642768_n.jpg

731 ms

12749996_439811472856042_423275177_n.jpg

12749996_439811472856042_423275177_n.jpg

730 ms

1596947_750740311693424_1495060894_n.jpg

1596947_750740311693424_1495060894_n.jpg

662 ms

12716611_1749414091944558_333869542_n.jpg

12716611_1749414091944558_333869542_n.jpg

727 ms

12729488_573083859511080_1965436268_n.jpg

12729488_573083859511080_1965436268_n.jpg

729 ms

12717041_252406125091264_1112950129_n.jpg

12717041_252406125091264_1112950129_n.jpg

728 ms

12729409_893091177478411_766855202_n.jpg

12729409_893091177478411_766855202_n.jpg

798 ms

12728581_1754198274816463_37986413_n.jpg

12728581_1754198274816463_37986413_n.jpg

861 ms

12747682_516170935220725_725634323_n.jpg

12747682_516170935220725_725634323_n.jpg

795 ms

12716921_957397557689515_894703101_n.jpg

12716921_957397557689515_894703101_n.jpg

795 ms

12751100_1704087236472467_2145163418_n.jpg

12751100_1704087236472467_2145163418_n.jpg

859 ms

12747794_918416218274781_1428984964_n.jpg

12747794_918416218274781_1428984964_n.jpg

860 ms

12725144_1185697441449373_2114390107_n.jpg

12725144_1185697441449373_2114390107_n.jpg

863 ms

12724833_1519361588359469_2096767969_n.jpg

12724833_1519361588359469_2096767969_n.jpg

864 ms

12628030_1022296167831436_658941206_n.jpg

12628030_1022296167831436_658941206_n.jpg

861 ms

12677137_596285660518892_1339731527_n.jpg

12677137_596285660518892_1339731527_n.jpg

925 ms

12543100_754839647949278_755491655_n.jpg

12543100_754839647949278_755491655_n.jpg

934 ms

avatar_simple_visitor.png

avatar_simple_visitor.png

87 ms

aL63HcygAAVYuCCsAAA==

aL63HcygAAVYuCCsAAA==

2 ms

nr-852.min.js

nr-852.min.js

43 ms

footer-slider-left.png

footer-slider-left.png

10 ms

dis.aspx

dis.aspx

34 ms

footer-slider-right.png

footer-slider-right.png

10 ms

3b76ecb8c8

3b76ecb8c8

56 ms

Accessibility Review

thinkempire.com accessibility score

82

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

thinkempire.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thinkempire.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thinkempire.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thinkempire.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thinkempire.com

Open Graph description is not detected on the main page of Think EMPIRE. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: