Access trade.me. Buy & Sell on NZ's #1 Auction & Classifieds Site

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About Website

Click here to check amazing Trade content for New Zealand. Otherwise, check out these important facts you probably never knew about trade.me

Want to buy or sell? Head to Trade Me, NZ's biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of categories.

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name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

86/100

10%

LCP (Largest Contentful Paint)

Value12.6 s

0/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value9,410 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.209

59/100

15%

TTI (Time to Interactive)

Value20.1 s

2/100

10%

trademe.co.nz

591 ms

www.trademe.co.nz

1281 ms

new-site-2015-bdl

1166 ms

new-homepage-bdl

777 ms

jQuery-bdl

960 ms

Our browser made a total of 86 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Trade.me, 27% (23 requests) were made to Trademe.co.nz and 3% (3 requests) were made to Secure-nz.imrworldwide.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Trademe.co.nz.

Content Size

780.2 kB

After Optimization

438.2 kB

In fact, the total size of Trade.me main page is 780.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 429.3 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 252.6 kB

Original 276.2 kB
After minification 178.3 kB
After compression 23.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 97.9 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 252.6 kB or 91% of the original size.

Image Optimization

-10%

Potential reduce by 42.8 kB

Original 429.3 kB
After minification 386.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trade images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 46.7 kB

Original 74.7 kB
After minification 73.1 kB
After compression 28.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 46.7 kB or 62% of the original size.

Requests Now

After Optimization

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and as a result speed up the page load time.

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Page has valid source maps

Search Engine Optimization Advices

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trade.me can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trade.me main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trade.me

Open Graph description is not detected on the main page of Trade. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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Performance

Accessibility

Best Practices

SEO

Buy & Sell on NZ's #1 Auction & Classifieds Site | Trade Me

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)