Tools & Wizards About Us
truthinitiative.org screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

truthinitiative.org

Truth Initiative: inspiring lives free from smoking, vaping, and nicotine

Page Load Speed

1.1 sec in total

First Response

92 ms

Resources Loaded

667 ms

Page Rendered

347 ms

truthinitiative.org screenshot

About Website

Visit truthinitiative.org now to see the best up-to-date Truth Initiative content for United States and also check out these interesting facts you probably never knew about truthinitiative.org

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture wh...

Visit truthinitiative.org

Key Findings

We analyzed Truthinitiative.org page load time and found that the first response time was 92 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

truthinitiative.org performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

90/100

10%

LCP (Largest Contentful Paint)

Value13.8 s

0/100

25%

SI (Speed Index)

Value7.5 s

27/100

10%

TBT (Total Blocking Time)

Value1,370 ms

16/100

30%

CLS (Cumulative Layout Shift)

Value0.379

28/100

15%

TTI (Time to Interactive)

Value14.7 s

8/100

10%

Network Requests Diagram

truthinitiative.org

92 ms

css_ZsYRUD3vsypm5GdvZL5kV7IU5WucxZA-gLc9n5IPu6k.css

24 ms

css_PcPcZWIAgmn1WrJQpmY7Rea7JbkFzFFGZpPELe8fNFc.css

44 ms

css_4tp9Qr4xfdbKJkjKMXlbyKylt30cRKbK8_kIapWLpBI.css

112 ms

truth-initiative.ie10.css

45 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 54% of them (15 requests) were addressed to the original Truthinitiative.org, 29% (8 requests) were made to Fonts.gstatic.com and 7% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (416 ms) belongs to the original domain Truthinitiative.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 232.3 kB (41%)

Content Size

569.8 kB

After Optimization

337.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Truthinitiative.org main page is 569.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 300.2 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 23.5 kB

  • Original 30.0 kB
  • After minification 25.5 kB
  • After compression 6.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.5 kB or 78% of the original size.

Image Optimization

-6%

Potential reduce by 19.1 kB

  • Original 300.2 kB
  • After minification 281.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Truth Initiative images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 32.0 kB

  • Original 52.9 kB
  • After minification 52.9 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.0 kB or 60% of the original size.

CSS Optimization

-84%

Potential reduce by 157.7 kB

  • Original 186.6 kB
  • After minification 181.3 kB
  • After compression 29.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Truthinitiative.org needs all CSS files to be minified and compressed as it can save up to 157.7 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (50%)

Requests Now

16

After Optimization

8

  • Images
  • JavaScript
  • CSS

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Truth Initiative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

truthinitiative.org

truthinitiative.org

92 ms

css_ZsYRUD3vsypm5GdvZL5kV7IU5WucxZA-gLc9n5IPu6k.css

css_ZsYRUD3vsypm5GdvZL5kV7IU5WucxZA-gLc9n5IPu6k.css

24 ms

css_PcPcZWIAgmn1WrJQpmY7Rea7JbkFzFFGZpPELe8fNFc.css

css_PcPcZWIAgmn1WrJQpmY7Rea7JbkFzFFGZpPELe8fNFc.css

44 ms

css_4tp9Qr4xfdbKJkjKMXlbyKylt30cRKbK8_kIapWLpBI.css

css_4tp9Qr4xfdbKJkjKMXlbyKylt30cRKbK8_kIapWLpBI.css

112 ms

truth-initiative.ie10.css

truth-initiative.ie10.css

45 ms

jquery.min.js

jquery.min.js

34 ms

js_RcHB3nlOgl_5_iK2RnYi7CldPMpeeXNp67noYdXRtk8.js

js_RcHB3nlOgl_5_iK2RnYi7CldPMpeeXNp67noYdXRtk8.js

83 ms

js_I8yX6RYPZb7AtMcDUA3QKDZqVkvEn35ED11_1i7vVpc.js

js_I8yX6RYPZb7AtMcDUA3QKDZqVkvEn35ED11_1i7vVpc.js

43 ms

js_rmlJ2WX8L8JQhuEGLL7Yxaum1NkxTrsFr1Fy8FLO57M.js

js_rmlJ2WX8L8JQhuEGLL7Yxaum1NkxTrsFr1Fy8FLO57M.js

326 ms

truth-logo.svg

truth-logo.svg

299 ms

15-07-31_Legacy_5383-color-treated-fin_MedRes.jpg

15-07-31_Legacy_5383-color-treated-fin_MedRes.jpg

212 ms

truth-logo--white.svg

truth-logo--white.svg

306 ms

css

css

26 ms

analytics.js

analytics.js

6 ms

Koval_150819-212.png

Koval_150819-212.png

129 ms

catmageddon_3.jpg

catmageddon_3.jpg

416 ms

EjsrzDkQUQCDwsBtLpcVQaCWcynf_cDxXwCLxiixG1c.ttf

EjsrzDkQUQCDwsBtLpcVQaCWcynf_cDxXwCLxiixG1c.ttf

62 ms

zM2u8V3CuPVwAAXFQcDi4InF5uFdDttMLvmWuJdhhgs.ttf

zM2u8V3CuPVwAAXFQcDi4InF5uFdDttMLvmWuJdhhgs.ttf

62 ms

VTBnrK42EiOBncVyQXZ7j4nF5uFdDttMLvmWuJdhhgs.ttf

VTBnrK42EiOBncVyQXZ7j4nF5uFdDttMLvmWuJdhhgs.ttf

62 ms

DugPdSljmOTocZOR2CItOonF5uFdDttMLvmWuJdhhgs.ttf

DugPdSljmOTocZOR2CItOonF5uFdDttMLvmWuJdhhgs.ttf

63 ms

collect

collect

19 ms

QURAmFz4b80g324-oF-Uj50EAVxt0G0biEntp43Qt6E.ttf

QURAmFz4b80g324-oF-Uj50EAVxt0G0biEntp43Qt6E.ttf

7 ms

6s0YCA9oCTF6hM60YM-qTfMi34-dsJKaItLa5TRL9eU.ttf

6s0YCA9oCTF6hM60YM-qTfMi34-dsJKaItLa5TRL9eU.ttf

17 ms

6s0YCA9oCTF6hM60YM-qTbfB31yxOzP-czbf6AAKCVo.ttf

6s0YCA9oCTF6hM60YM-qTbfB31yxOzP-czbf6AAKCVo.ttf

6 ms

6s0YCA9oCTF6hM60YM-qTZ_TkvowlIOtbR7ePgFOpF4.ttf

6s0YCA9oCTF6hM60YM-qTZ_TkvowlIOtbR7ePgFOpF4.ttf

10 ms

TruthIcons-Regular.ttf

TruthIcons-Regular.ttf

23 ms

truth-states.ttf

truth-states.ttf

341 ms

collect

collect

69 ms

Accessibility Review

truthinitiative.org accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

truthinitiative.org best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

truthinitiative.org SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Truthinitiative.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Truthinitiative.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

truthinitiative.org

Open Graph description is not detected on the main page of Truth Initiative. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: