Tools & Wizards About Us
valueclickmedia.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

valueclickmedia.com

Conversant: Digital Media Agency for Personalized Ad Marketing

Page Load Speed

48.3 sec in total

First Response

400 ms

Resources Loaded

27 sec

Page Rendered

21 sec

valueclickmedia.com screenshot

About Website

Click here to check amazing Valueclick Media content for Canada. Otherwise, check out these important facts you probably never knew about valueclickmedia.com

Conversant is the world's most powerful digital media company. Our agency offers a personalized ad marketing solution so you can reach millions of people.

Visit valueclickmedia.com

Key Findings

We analyzed Valueclickmedia.com page load time and found that the first response time was 400 ms and then it took 47.9 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

valueclickmedia.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value21.1 s

0/100

25%

SI (Speed Index)

Value13.4 s

2/100

10%

TBT (Total Blocking Time)

Value21,870 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.05

99/100

15%

TTI (Time to Interactive)

Value31.0 s

0/100

10%

Network Requests Diagram

valueclickmedia.com

400 ms

www.valueclickmedia.com

243 ms

www.conversantmedia.com

450 ms

css

1065 ms

css__9cWqptSUNYq5YedfIwh33VxtugFVWjDdEsblT8GhLKI__quUjyhSfbEukHj8a0hYvzm9VTmPALmSZvA0xfM_Oxzo__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.css

738 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Valueclickmedia.com, 62% (61 requests) were made to Conversantmedia.com and 2% (2 requests) were made to Login.dotomi.com. The less responsive or slowest element that took the longest time to load (5.7 sec) relates to the external source Img03.en25.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (59%)

Content Size

3.3 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Valueclickmedia.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 74.8 kB

  • Original 92.6 kB
  • After minification 81.1 kB
  • After compression 17.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.4 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.8 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 14.1 kB

  • Original 669.6 kB
  • After minification 655.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Valueclick Media images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 982.9 kB

  • Original 1.4 MB
  • After minification 1.3 MB
  • After compression 448.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 982.9 kB or 69% of the original size.

CSS Optimization

-79%

Potential reduce by 864.0 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 233.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Valueclickmedia.com needs all CSS files to be minified and compressed as it can save up to 864.0 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (46%)

Requests Now

84

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Valueclick Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

valueclickmedia.com

valueclickmedia.com

400 ms

www.valueclickmedia.com

www.valueclickmedia.com

243 ms

www.conversantmedia.com

www.conversantmedia.com

450 ms

css

css

1065 ms

css__9cWqptSUNYq5YedfIwh33VxtugFVWjDdEsblT8GhLKI__quUjyhSfbEukHj8a0hYvzm9VTmPALmSZvA0xfM_Oxzo__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.css

css__9cWqptSUNYq5YedfIwh33VxtugFVWjDdEsblT8GhLKI__quUjyhSfbEukHj8a0hYvzm9VTmPALmSZvA0xfM_Oxzo__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.css

738 ms

css__xMAqh8mWYsIrHapCm8iSavx1oLvNBhAkOx-iyFpFDG8__YIG-wtOvSGqDPfx4IKg2RHxlSWDBN48CngaXQte-0kk__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.css

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738 ms

css__fyUdSSl-dUnFe86TY7mab1TMmBJ1AVuHiVTW3fs5Hyc__W28s8y7GTE0RahlpRaC-6Gkx6kBxBeyNywXIXlPOWSY__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.css

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863 ms

css__PdX-jPfNonX3vr6Xsf6J8txZplbenPiwShyRVNfiiGY__-i6I5PTxjwKRYCk98el6Az50PkqDCFM7u22CNvwMLbs__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.css

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828 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

862 ms

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862 ms

js__eXUX981gvAYCiene9JFLKlw9nX9O0K-H79TqXwA7kWQ__BRgYMazsObKFnAvjtD1hgMVMaVbkpmLAanbgeejanjk__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.js

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984 ms

js__Q3T-a-SlCwFjjhSwezD3umqJgYrTUsalHWmLAltbeKY__PfIcPfG_KpHK29A4ym3-i2re6lDyDltHOob1KpXc99o__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.js

js__Q3T-a-SlCwFjjhSwezD3umqJgYrTUsalHWmLAltbeKY__PfIcPfG_KpHK29A4ym3-i2re6lDyDltHOob1KpXc99o__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.js

862 ms

js__dGkCqXYjcyjVLIvq-a4aCB4wvo-bNDwG7-wpQqYD5gU__hbHvbfOnzaB00aUHyEovVZbfRV9bZde-61fXyUdtv5Q__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.js

js__dGkCqXYjcyjVLIvq-a4aCB4wvo-bNDwG7-wpQqYD5gU__hbHvbfOnzaB00aUHyEovVZbfRV9bZde-61fXyUdtv5Q__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.js

2141 ms

js__dTkvISqvIdkyyywqUWqMJ5TIxr9OLnhXtUM1NvmWhlk__qFxZqcRCIVDbdAA-J3DyAxUAEpty-lo-HSfwHCQRQRs__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.js

js__dTkvISqvIdkyyywqUWqMJ5TIxr9OLnhXtUM1NvmWhlk__qFxZqcRCIVDbdAA-J3DyAxUAEpty-lo-HSfwHCQRQRs__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.js

2088 ms

homepage-new.css

homepage-new.css

2087 ms

livevalidation_standalone.compressed.js

livevalidation_standalone.compressed.js

5722 ms

homepage-new.js

homepage-new.js

2062 ms

MasterTMS.min.js

MasterTMS.min.js

4769 ms

2912e0

2912e0

832 ms

css__YEfWDT_MwawvKuHwD70NPGobP9bdfiEUsGx6s1VDdQA__z1tHD2EVRiTH2O6Lk7czeJgcczc5wLmdbnFU7WuMRGQ__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.css

css__YEfWDT_MwawvKuHwD70NPGobP9bdfiEUsGx6s1VDdQA__z1tHD2EVRiTH2O6Lk7czeJgcczc5wLmdbnFU7WuMRGQ__Iqi5WCvQKxyFUIcZsIgUS2NqwBKCKK4azoy_suRDsfw.css

3638 ms

analytics.js

analytics.js

2287 ms

tags

tags

523 ms

collect

collect

777 ms

collect

collect

1617 ms

mob-nav-toggle.png

mob-nav-toggle.png

774 ms

conversant_logo.png

conversant_logo.png

882 ms

Gold-Pattern.png

Gold-Pattern.png

1023 ms

Gold-Pattern-Flipped_80_sm.png

Gold-Pattern-Flipped_80_sm.png

1021 ms

CB_HomeSlider2_Logo_revised.png

CB_HomeSlider2_Logo_revised.png

1022 ms

staples_aligned.png

staples_aligned.png

1021 ms

lon_aligned.png

lon_aligned.png

983 ms

cabelas_aligned.png

cabelas_aligned.png

1394 ms

Conversant-Badge-01.svg

Conversant-Badge-01.svg

1394 ms

CJ-Badge-01.svg

CJ-Badge-01.svg

1189 ms

facebook_white_0.png

facebook_white_0.png

2141 ms

twitter_white.png

twitter_white.png

2141 ms

linkedin_white.png

linkedin_white.png

2142 ms

tags

tags

1514 ms

UCMController

UCMController

881 ms

fpcset.html

fpcset.html

794 ms

optinrt_0.js

optinrt_0.js

509 ms

DMCSuccessLogger

DMCSuccessLogger

775 ms

rum

rum

589 ms

pixel

pixel

477 ms

Pug

Pug

575 ms

ad

ad

496 ms

p2

p2

487 ms

2912E0_6_0.woff

2912E0_6_0.woff

717 ms

2912E0_5_0.woff

2912E0_5_0.woff

1140 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

716 ms

conversant-icons.woff

conversant-icons.woff

716 ms

sd

sd

950 ms

pixel

pixel

934 ms

rum

rum

995 ms

tap.php

tap.php

972 ms

MasterTMS.min.js

MasterTMS.min.js

1965 ms

chat-red.svg

chat-red.svg

1605 ms

FirstDates_700x467_transparent_straight_just_device.png

FirstDates_700x467_transparent_straight_just_device.png

1790 ms

pattern2.png

pattern2.png

1796 ms

CB_HomeSlider2_tinified.jpg

CB_HomeSlider2_tinified.jpg

1796 ms

staples_home2_sm_tinified.jpg

staples_home2_sm_tinified.jpg

1796 ms

LON_home.jpg

LON_home.jpg

1987 ms

cabelas-case-study-tile.jpg

cabelas-case-study-tile.jpg

1794 ms

desk.jpg

desk.jpg

2161 ms

client-previous-arrow.png

client-previous-arrow.png

1779 ms

client-next-arrow.png

client-next-arrow.png

1705 ms

AirNewZealand_White.png

AirNewZealand_White.png

1893 ms

Gap_White.png

Gap_White.png

2086 ms

UrbanOutfitters_White.png

UrbanOutfitters_White.png

2071 ms

OMD_White.png

OMD_White.png

2071 ms

BananaRepublic_White.png

BananaRepublic_White.png

2070 ms

Starcom_White.png

Starcom_White.png

2070 ms

M&CSaatchi_White.png

M&CSaatchi_White.png

2119 ms

Travelocity_White.png

Travelocity_White.png

2051 ms

Cabelas_White.png

Cabelas_White.png

2051 ms

DigitasLBI_White.png

DigitasLBI_White.png

2051 ms

Anthropologie_White.png

Anthropologie_White.png

2098 ms

Ogilvy_White.png

Ogilvy_White.png

2038 ms

TurboTax_White.png

TurboTax_White.png

2070 ms

OldNavy_White.png

OldNavy_White.png

2071 ms

Hotels.com_White.png

Hotels.com_White.png

2036 ms

AKQA_White.png

AKQA_White.png

2069 ms

TheTileShop_White.png

TheTileShop_White.png

2070 ms

tags

tags

65 ms

2912E0_0_0.woff

2912E0_0_0.woff

452 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

433 ms

2912E0_3_0.woff

2912E0_3_0.woff

433 ms

UCMController

UCMController

101 ms

tags

tags

144 ms

fpcset.html

fpcset.html

626 ms

p

p

1017 ms

optinrt_0.js

optinrt_0.js

640 ms

rtset

rtset

829 ms

sync

sync

826 ms

cksync.php

cksync.php

828 ms

Pix-1x1.gif

Pix-1x1.gif

4119 ms

elqCfg.min.js

elqCfg.min.js

338 ms

match

match

843 ms

550-229078-1801-0

550-229078-1801-0

553 ms

Accessibility Review

valueclickmedia.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

valueclickmedia.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

valueclickmedia.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Valueclickmedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Valueclickmedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

valueclickmedia.com

Open Graph data is detected on the main page of Valueclick Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: