Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

wisemedia.cn

新数网络WiseMedia - 首页

Page Load Speed

66.9 sec in total

First Response

1.3 sec

Resources Loaded

64.9 sec

Page Rendered

759 ms

wisemedia.cn screenshot

About Website

Welcome to wisemedia.cn homepage info - get ready to check Wisemedia best content for China right away, or after learning these important things about wisemedia.cn

新数网络是一家技术驱动的、数字实效广告服务商。目前,新数网络旗下产品构成了完备的程序化数字广告业务生态。主要有WiseDSP、WiseRemarketing(重定向综合决策引擎)、WisePMP(广告主私有流量管理平台)、以及WiseOTV+(智能在线视频广告平台)等。

Visit wisemedia.cn

Key Findings

We analyzed Wisemedia.cn page load time and found that the first response time was 1.3 sec and then it took 65.6 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there were 21 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

wisemedia.cn performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value16.9 s

0/100

10%

TBT (Total Blocking Time)

Value50 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.271

45/100

15%

TTI (Time to Interactive)

Value7.9 s

43/100

10%

Network Requests Diagram

wisemedia.cn

1265 ms

jquery.min.js

6013 ms

wm.css

2863 ms

new.css

4746 ms

bootstrap.min.css

19563 ms

Our browser made a total of 121 requests to load all elements on the main page. We found that 28% of them (34 requests) were addressed to the original Wisemedia.cn, 12% (14 requests) were made to Aw.kejet.net and 7% (8 requests) were made to Tp2.sinaimg.cn. The less responsive or slowest element that took the longest time to load (20 sec) belongs to the original domain Wisemedia.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 406.6 kB (45%)

Content Size

898.8 kB

After Optimization

492.2 kB

In fact, the total size of Wisemedia.cn main page is 898.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 452.3 kB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 10.1 kB

  • Original 14.8 kB
  • After minification 13.0 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.8 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.1 kB or 68% of the original size.

Image Optimization

-16%

Potential reduce by 73.8 kB

  • Original 452.3 kB
  • After minification 378.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Wisemedia needs image optimization as it can save up to 73.8 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-64%

Potential reduce by 125.8 kB

  • Original 197.1 kB
  • After minification 193.0 kB
  • After compression 71.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 125.8 kB or 64% of the original size.

CSS Optimization

-84%

Potential reduce by 196.9 kB

  • Original 234.6 kB
  • After minification 219.7 kB
  • After compression 37.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wisemedia.cn needs all CSS files to be minified and compressed as it can save up to 196.9 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (37%)

Requests Now

92

After Optimization

58

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wisemedia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

wisemedia.cn accessibility score

63

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

wisemedia.cn best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

wisemedia.cn SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wisemedia.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Wisemedia.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Wisemedia. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: