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yougov.dk screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

yougov.dk

YouGov: Living Consumer Intelligence, Discover What Your Customers Are Thinking

Page Load Speed

5.1 sec in total

First Response

697 ms

Resources Loaded

4.3 sec

Page Rendered

192 ms

yougov.dk screenshot

About Website

Click here to check amazing You Gov content for Denmark. Otherwise, check out these important facts you probably never knew about yougov.dk

YouGov is an international research, data and analytics group, providing highest quality brand tracking, brand health analysis, audience profiling, audience intelligence, and market research.

Visit yougov.dk

Key Findings

We analyzed Yougov.dk page load time and found that the first response time was 697 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

yougov.dk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.3 s

1/100

10%

LCP (Largest Contentful Paint)

Value15.9 s

0/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value1,720 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.6 s

5/100

10%

Network Requests Diagram

yougov.dk

697 ms

unified-home.css

74 ms

unified-svg.css

106 ms

unified-png.css

73 ms

all.js

117 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Yougov.dk, 47% (15 requests) were made to D1rq7cuzerol8r.cloudfront.net and 9% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source D18lkz4dllo6v2.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (72%)

Content Size

2.0 MB

After Optimization

554.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Yougov.dk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 986.7 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 67.1 kB

  • Original 88.7 kB
  • After minification 79.6 kB
  • After compression 21.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.1 kB or 76% of the original size.

Image Optimization

-3%

Potential reduce by 3.0 kB

  • Original 112.0 kB
  • After minification 109.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. You Gov images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 690.4 kB

  • Original 986.7 kB
  • After minification 940.4 kB
  • After compression 296.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 690.4 kB or 70% of the original size.

CSS Optimization

-84%

Potential reduce by 679.1 kB

  • Original 806.8 kB
  • After minification 805.3 kB
  • After compression 127.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Yougov.dk needs all CSS files to be minified and compressed as it can save up to 679.1 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (48%)

Requests Now

23

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of You Gov. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

yougov.dk

yougov.dk

697 ms

unified-home.css

unified-home.css

74 ms

unified-svg.css

unified-svg.css

106 ms

unified-png.css

unified-png.css

73 ms

all.js

all.js

117 ms

common-libs-part1.js

common-libs-part1.js

52 ms

common-libs-part2.js

common-libs-part2.js

50 ms

common-libs-part3.js

common-libs-part3.js

48 ms

home-unified.js

home-unified.js

126 ms

582 ms

xd_arbiter.php

xd_arbiter.php

536 ms

analytics.js

analytics.js

500 ms

zenbox.js

zenbox.js

495 ms

trimpclinton.png

trimpclinton.png

2023 ms

Frontpage_panel_opinions.png

Frontpage_panel_opinions.png

1034 ms

Solutions_image.png

Solutions_image.png

207 ms

raleway-regular-webfont.woff

raleway-regular-webfont.woff

125 ms

raleway-medium-webfont.woff

raleway-medium-webfont.woff

126 ms

raleway-light-webfont.woff

raleway-light-webfont.woff

124 ms

raleway-extralight-webfont.woff

raleway-extralight-webfont.woff

123 ms

raleway-thin-webfont.woff

raleway-thin-webfont.woff

163 ms

raleway-semibold-webfont.woff

raleway-semibold-webfont.woff

142 ms

raleway-bold-webfont.woff

raleway-bold-webfont.woff

172 ms

raleway-extrabold-webfont.woff

raleway-extrabold-webfont.woff

182 ms

xd_arbiter.php

xd_arbiter.php

53 ms

zenbox.css

zenbox.css

33 ms

close_big.png

close_big.png

124 ms

linkid.js

linkid.js

22 ms

loading.html

loading.html

110 ms

collect

collect

31 ms

load_large.gif

load_large.gif

29 ms

nr-852.min.js

nr-852.min.js

59 ms

Accessibility Review

yougov.dk accessibility score

100

Accessibility Issues

Best Practices

yougov.dk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

yougov.dk SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DA

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Yougov.dk can be misinterpreted by Google and other search engines. Our service has detected that Danish is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Yougov.dk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

yougov.dk

Open Graph description is not detected on the main page of You Gov. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: