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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

aboutkantar.com

Kantar. Understand People, Inspire Growth.

Page Load Speed

2.5 sec in total

First Response

434 ms

Resources Loaded

1.9 sec

Page Rendered

204 ms

aboutkantar.com screenshot

About Website

Click here to check amazing About Kantar content. Otherwise, check out these important facts you probably never knew about aboutkantar.com

Kantar is the world’s leading data, insights and consulting company. Discover how we help clients understand people and inspire growth, and our innovative approach to market research.

Visit aboutkantar.com

Key Findings

We analyzed Aboutkantar.com page load time and found that the first response time was 434 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

aboutkantar.com performance score

0

Network Requests Diagram

aboutkantar.com

434 ms

www.kantar.com

419 ms

modernizr.min.js

92 ms

style.css

463 ms

respond.min.js

167 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Aboutkantar.com, 92% (35 requests) were made to Kantar.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (613 ms) relates to the external source Kantar.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 496.9 kB (75%)

Content Size

658.9 kB

After Optimization

162.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aboutkantar.com main page is 658.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 502.1 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 5.1 kB

  • Original 6.9 kB
  • After minification 6.4 kB
  • After compression 1.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.1 kB or 73% of the original size.

Image Optimization

-15%

Potential reduce by 764 B

  • Original 5.2 kB
  • After minification 4.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, About Kantar needs image optimization as it can save up to 764 B or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-72%

Potential reduce by 362.1 kB

  • Original 502.1 kB
  • After minification 430.4 kB
  • After compression 140.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 362.1 kB or 72% of the original size.

CSS Optimization

-89%

Potential reduce by 129.0 kB

  • Original 144.6 kB
  • After minification 124.8 kB
  • After compression 15.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aboutkantar.com needs all CSS files to be minified and compressed as it can save up to 129.0 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (17%)

Requests Now

36

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of About Kantar. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

aboutkantar.com

aboutkantar.com

434 ms

www.kantar.com

www.kantar.com

419 ms

modernizr.min.js

modernizr.min.js

92 ms

style.css

style.css

463 ms

respond.min.js

respond.min.js

167 ms

jquery-1.9.1.min.js

jquery-1.9.1.min.js

413 ms

libs.min.js

libs.min.js

613 ms

jquery.placeholder.js

jquery.placeholder.js

170 ms

KG.js

KG.js

613 ms

bg_gradient.png

bg_gradient.png

83 ms

bg_nav.png

bg_nav.png

88 ms

logo.png

logo.png

88 ms

sprite_social.png

sprite_social.png

88 ms

2C01D4_2_0.woff

2C01D4_2_0.woff

233 ms

dinm.woff

dinm.woff

305 ms

ga.js

ga.js

62 ms

loading.html

loading.html

102 ms

home.html

home.html

107 ms

inspiration.html

inspiration.html

99 ms

inspiration-tpl-1.html

inspiration-tpl-1.html

99 ms

inspiration-tpl-2.html

inspiration-tpl-2.html

102 ms

inspiration-tpl-3.html

inspiration-tpl-3.html

169 ms

case-studies.html

case-studies.html

163 ms

partners.html

partners.html

164 ms

careers.html

careers.html

166 ms

job-search.html

job-search.html

175 ms

job-detail.html

job-detail.html

196 ms

start-your-career.html

start-your-career.html

243 ms

grow-your-career.html

grow-your-career.html

245 ms

unicef.html

unicef.html

252 ms

people-stories.html

people-stories.html

245 ms

creativity-inspiration.html

creativity-inspiration.html

249 ms

company-news.html

company-news.html

276 ms

contact.html

contact.html

321 ms

our-companies.html

our-companies.html

322 ms

cookies-policies.html

cookies-policies.html

324 ms

__utm.gif

__utm.gif

35 ms

2C01D4_0_0.woff

2C01D4_0_0.woff

242 ms

SEO Factors

aboutkantar.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aboutkantar.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Aboutkantar.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aboutkantar.com

Open Graph data is detected on the main page of About Kantar. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: