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Report Summary

  • 71

    Performance

    Renders faster than
    82% of other websites

  • 48

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 65

    SEO

    Google-friendlier than
    25% of websites

acnielsenonline.com

acnielsenonline.com

Page Load Speed

2.6 sec in total

First Response

850 ms

Resources Loaded

1.6 sec

Page Rendered

77 ms

acnielsenonline.com screenshot

About Website

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Key Findings

We analyzed Acnielsenonline.com page load time and found that the first response time was 850 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

acnielsenonline.com performance score

71

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.3 s

98/100

10%

LCP (Largest Contentful Paint)

Value1.4 s

100/100

25%

SI (Speed Index)

Value2.6 s

97/100

10%

TBT (Total Blocking Time)

Value1,760 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.5 s

82/100

10%

Network Requests Diagram

acnielsenonline.com

850 ms

style.css

275 ms

nielsen.png

798 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 67% of them (2 requests) were addressed to the original Acnielsenonline.com, 33% (1 request) were made to Survey.acnielsenonline.com. The less responsive or slowest element that took the longest time to load (850 ms) belongs to the original domain Acnielsenonline.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 21.6 kB (76%)

Content Size

28.6 kB

After Optimization

7.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Acnielsenonline.com main page is 28.6 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Javascripts take 23.8 kB which makes up the majority of the site volume.

HTML Optimization

-44%

Potential reduce by 408 B

  • Original 935 B
  • After minification 918 B
  • After compression 527 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 408 B or 44% of the original size.

Image Optimization

-35%

Potential reduce by 866 B

  • Original 2.4 kB
  • After minification 1.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Acnielsenonline needs image optimization as it can save up to 866 B or 35% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-81%

Potential reduce by 19.3 kB

  • Original 23.8 kB
  • After minification 14.4 kB
  • After compression 4.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 19.3 kB or 81% of the original size.

CSS Optimization

-75%

Potential reduce by 1.1 kB

  • Original 1.4 kB
  • After minification 1.1 kB
  • After compression 361 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Acnielsenonline.com needs all CSS files to be minified and compressed as it can save up to 1.1 kB or 75% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

  • Images
  • CSS

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Acnielsenonline. According to our analytics all requests are already optimized.

Network Requests Diagram

acnielsenonline.com

acnielsenonline.com

850 ms

style.css

style.css

275 ms

nielsen.png

nielsen.png

798 ms

Accessibility Review

acnielsenonline.com accessibility score

48

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

acnielsenonline.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

acnielsenonline.com SEO score

65

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Acnielsenonline.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Acnielsenonline.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

acnielsenonline.com

Open Graph description is not detected on the main page of Acnielsenonline. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: