837 ms in total
62 ms
490 ms
285 ms
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Visit addyawards.comWe analyzed Addyawards.com page load time and found that the first response time was 62 ms and then it took 775 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.
addyawards.com performance score
name
value
score
weighting
Value4.2 s
19/100
10%
Value5.6 s
18/100
25%
Value4.2 s
77/100
10%
Value750 ms
39/100
30%
Value0.078
95/100
15%
Value7.0 s
53/100
10%
62 ms
49 ms
41 ms
37 ms
31 ms
Our browser made a total of 47 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Addyawards.com, 4% (2 requests) were made to Google-analytics.com and 4% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (84 ms) relates to the external source Americanadvertisingawards.com.
Page size can be reduced by 288.2 kB (9%)
3.2 MB
2.9 MB
In fact, the total size of Addyawards.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.
Potential reduce by 12.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.2 kB or 74% of the original size.
Potential reduce by 39.9 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Addyawards images are well optimized though.
Potential reduce by 165.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 165.2 kB or 67% of the original size.
Potential reduce by 71.0 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Addyawards.com needs all CSS files to be minified and compressed as it can save up to 71.0 kB or 84% of the original size.
Number of requests can be reduced by 26 (59%)
44
18
The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Addyawards. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.
www.americanadvertisingawards.com
62 ms
style.css
49 ms
jquery-1.6.4.min.js
41 ms
css3-mediaqueries.js
37 ms
custom.js
31 ms
tabs.js
23 ms
superfish.css
40 ms
hoverIntent.js
31 ms
superfish.js
42 ms
supersubs.js
43 ms
jquery.prettyPhoto.js
50 ms
prettyPhoto.css
49 ms
tip-twitter.css
49 ms
tip-yellowsimple.css
50 ms
jquery.poshytip.min.js
51 ms
css
24 ms
flexslider.css
51 ms
jquery.flexslider-min.js
52 ms
masonry.min.js
54 ms
imagesloaded.js
58 ms
lessframework.css
66 ms
modernizr.js
53 ms
skin.css
55 ms
reset.css
25 ms
widgets.css
26 ms
social.css
27 ms
elements.css
30 ms
comments.css
27 ms
3515_AAA_Awards_Webslide.jpg
74 ms
analytics.js
67 ms
aaa_logo.png
55 ms
9036302818_6c1e89b04a_o.jpg
67 ms
9036304384_9c0436b3be_o.jpg
52 ms
9036304564_b6016ae80e_o.jpg
62 ms
9036305822_b2ff2f8af0_o.jpg
61 ms
9036306468_df792c1806_o.jpg
71 ms
9036310880_0a1dde888f_b.jpg
74 ms
border-bg-bottom.png
64 ms
border-bg-top.png
73 ms
fold.png
76 ms
aaf_logo.png
78 ms
facebook.png
77 ms
twitter.png
81 ms
tip-twitter_arrows.gif
84 ms
collect
14 ms
F-uvpIj1hF17IDyvQvI50Q.ttf
18 ms
MViwy4K6e56oHcyeMzjbCQ.ttf
22 ms
addyawards.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
addyawards.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
addyawards.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
N/A
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Addyawards.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Addyawards.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
addyawards.com
Open Graph data is detected on the main page of Addyawards. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: