Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

1 sec in total

First Response

186 ms

Resources Loaded

717 ms

Page Rendered

128 ms

adinfinity.com.au screenshot

About Website

Welcome to adinfinity.com.au homepage info - get ready to check Adinfinity best content for Australia right away, or after learning these important things about adinfinity.com.au

Adinfinity is the provider of MediaAdapt, an advertising media API and ViziAds. Proprietary Ad technology solutions providers with tools to manage ad serving, site analytics, market analytics, direct ...

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Key Findings

We analyzed Adinfinity.com.au page load time and found that the first response time was 186 ms and then it took 845 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster. This domain responded with an error, which can significantly jeopardize Adinfinity.com.au rating and web reputation

Performance Metrics

adinfinity.com.au performance score

0

Network Requests Diagram

adinfinity.com.au

186 ms

Default.aspx

158 ms

default.css

160 ms

module.css

92 ms

module.css

93 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 88% of them (37 requests) were addressed to the original Adinfinity.com.au, 5% (2 requests) were made to Ajax.googleapis.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (218 ms) belongs to the original domain Adinfinity.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 349.2 kB (67%)

Content Size

523.1 kB

After Optimization

173.9 kB

In fact, the total size of Adinfinity.com.au main page is 523.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 273.9 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 35.9 kB

  • Original 50.5 kB
  • After minification 44.3 kB
  • After compression 14.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.2 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.9 kB or 71% of the original size.

Image Optimization

-16%

Potential reduce by 10.9 kB

  • Original 67.5 kB
  • After minification 56.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Adinfinity needs image optimization as it can save up to 10.9 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 189.7 kB

  • Original 273.9 kB
  • After minification 255.3 kB
  • After compression 84.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 189.7 kB or 69% of the original size.

CSS Optimization

-86%

Potential reduce by 112.6 kB

  • Original 131.2 kB
  • After minification 108.7 kB
  • After compression 18.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adinfinity.com.au needs all CSS files to be minified and compressed as it can save up to 112.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (74%)

Requests Now

39

After Optimization

10

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adinfinity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

SEO Factors

adinfinity.com.au SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adinfinity.com.au can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Adinfinity.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Adinfinity. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: